new balance ct820

New Balance CT82oLightweight Players Shoe

2oo3

Initial Research / Idea Generation

New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic

2oo3

Presentation Renderings

New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic

2oo3

Hand Illustrated Tech Drawing

New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic

2oo3

Upper Tech & Colorways

New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic

2oo3

recessed 0.35typ groove

recessed 0.35typ groove

A

A

0.5 embroidery flange

0.85 max thickness

0.35 groove depth

shown at 100%shown at 400%

newbalance

820

mx 1006CT X1820 q3 :: o4 ::views

820

mx 1006CT X1820 q3 :: o4 ::lateral

NB silver white NB navy NB silver army

mx 1006CT X1820 q3 :: o4 ::lateral

NB silver white NB navy NB silver army

mx 1006WCT X1820 q3 :: o4 ::lateral

NB silver877 U

white aviator light silver blue crystal

mx 1006CT X2820 q3 :: o4 ::lateral

balancegrey

white black light silver astro turf

mx 1006WCT X2820 q3 :: o4 ::lateral

NB silver877 U

white aviator light silver blue crystal

mx 1006CT X1820 q3 :: o4 ::lateral

ISS - internal nylon placement

Original Outsole & Upper Features

New Balance Athletic Shoe CT 820, Lightweight Players Shoe Mathew Drazic

2oo3

1] Engineered midfoot platform [pre-perforations]2] “Center of Pressure” heel cradle3] AbzorbTM* crash-pad

4] AbzorbTM* forefoot midsole blocker5] Higher density EngageTM* sidewall6] Exaggerated medial outsole radius7] True, I-beam influenced lightweight Stability WebTM*8] Super-herringbone design based on biomechanics lab traction tests

9] Integrated forefoot flex-grooves10] Fulcrum of lateral forefoot outrigger

11] Molded TPU midfoot support12] Asymmetrical abrasion resistant toe guard

2

1

68

9

1012

11

7

3

5

4

* Engage is a trademark of Dow Chemical, Abzorb & Stability Web are trademarks of New Balance Athletic Shoe

Key Hidden Features

New Balance Athletic Shoe CT 82o, Lightweight Players Shoe Mathew Drazic

2oo3

Features & Benefits1] ISSTM* Internal Support System :: Conceived & introduced a partially hidden midfoot strap & lateral forefoot support structure

2] The first New Balance shoe to use an EVA lasting board :: Introduced in the Tennis category instead of Running becausewe were able to convince management that it would allow us to balance cushioning & court feel in a low profile shoe

3] High-density lateral forefoot outrigger :: With a higher density EngageTM* post& lower durometer AbzorbTM* shelf in the forefoot, this foam blocker

worked in conjunction with the ISS to keep the foot fromsliding off the midsole platform enabling

faster stops & quicker cuts, resultingin a competitive advantage

2

1

3* Engage is a trademark of Dow Chemical, ISS & Abzorb are trademarks of New Balance Athletic Shoe

New Balance CT82oLightweight Players Shoe

2oo3