new balance “let’s make excellent happen!”. about new balance new ad campaignnew balance new...
TRANSCRIPT
New balance“Let’s Make Excellent Happen!”
About
• New Balance new ad campaign
• “Let’s Make Excellent Happen!”
• Two new shoe designs to their collection, the NB 890 with REVlite technology and NB Minimus trail—a barefoot inspired running shoe
Print ads
Print ads
Relation to class
• Launching simultaneously in Canada, Brazil, Chile, France, Germany, Spain, Italy, Poland, Czech Republic, Russia, Israel, South Africa, China, Hong Kong, Japan, Korea, Taiwan, Singapore, Australia, and New Zealand
• They conducted a focus group to ensure that every component of this campaign relevant around the world
• Utilized a publicity event to launch their new campaign
• Incorporated comparative advertising into the ads for one of the new shoe designs
References
• http://www.boston.com/business/ticker/2011/03/new_balance_lau_1.html
• http://www.youtube.com
• http://www.newbalance.com