neurala final presentation

NeuralaFinal Presentation

December 8, 2014

Account Executives: Christine O’ConnorJohn RyanPhilip KadoorieAccount Supervisor:Jamie Ellis

Agenda

• Client Overview• PR Challenge• Activities• Portfolio• Results• Lessons Learned

Client Overview• Neurala is a software company that builds brains for robots• The team’s work on the Mars Rover was instrumental in the

development of autonomous navigation for inanimate objects• Trying to reach a consumer market with a mobile app that will

allow users to control drones and toy robots• Working to develop a cloud brain system for their software• One day want all robots to be able to navigate foreign terrain

autonomously without needing human programming

PR Challenge

• Develop creative visual PR campaign for upcoming product

• Generate excitement amongst influencers• Promote the Neurala brand

Activities• Determine key influencers in robotics and create media list• Create press kit including such documents as press release, backgrounder,

fact sheet, and management bios• Create short, clever videos for social media showcasing the software’s

capabilities rather than the hardware• Create a social media calendar with content for Neurala to help them

boost their web presence moving forward• Preliminary research and analysis for a crowdfunding campaign

Press Release

Video StoryboardExample

Social Media Calendar

Fact Sheet

Twitter List

Media List

Results• Client changed the scope of work and shifted

our focus• Worked more on social media than on

crowdfunding• Created tools for Neurala to use moving

forward with their launch

Lessons Learned

• The importance of frequent, detailed communication between the team and client

• Taking initiative • Flexibility

Thank You,Any Questions?