netsquared adelaide: women's & children's hospital foundation

Post on 19-Dec-2014

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These are the slides used for the talk by Jane Durbridge and Jill Newman from the Women's & Children's Hospital Foundation about the use of social media in their organisation.

TRANSCRIPT

How did we start

Social Media Aims

– Interesting new donors in supporting us

– Raise community awareness about how to assist us

– Stimulate conversations about us ie fundraising events, projects

– Provide an avenue for the communities (ie arts) to engage with the health sector

Facebook

Cathie Tranent -@CathieT- Mothers May

High Tea @Monnie Cupcakes

Charity Home security system

Paper donation

What else can be done…

• ”Just because its free doesn’t mean it should be treated cheaply”

• More time for commitment – Social media should have more of a priority in Comms

Tips for online conduct

– Be engaging & build relevant content– Be discreet – Be thoughtful– Be polite– Be professional– Be wary– Be persistent and consistent

It’s all about relationships

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