neo in ovab 2011. digital signage 2.0

Digital Signage 1.0

your brand and promote your productsand services.

Client: AC HotelsPromotion: 15% disccount SuiteAudience: 15.000 per day

+ Good location - Unidirectional communication- passive audience= Inne�cient results

Traditional Digital Signage+ SOCIAL MEDIA AD

Client develops what they consdierSOCIAL MEDIA STRATEGY, showing the audience the existence fo the social network

+ they read it- cant remember it- cant use it (too clicks to get to promotion)

Interactivity

Thanks to interactivity through the tactile panels, advertising strategies arepossible.

+ they see it+ they touch it+ they see it as a tool+ they WANT to use it

Interactivityas a serviceRouting to your client.

Interactivityat the service of the sponsor Advertising, services and sponsorship srenghts the communication.

we focus on consumer behavior (i.e. Social media, interactive terminals), their preferences (i.e. mobile use), we enhance them with the possibilities of digital signage

we combine them with the possibilities of

Digital Signage 1.0?How to upgrade my

Digital Signage 2.0 We introduce a way to communicate through traditional screens withQR Code:

Links to social media: link them to your brand

,

We introduce a way to communicate through traditional screens withQR Code:

Links to social media: Facebook, Blogs,websites. twitter.

Promotionals,

We create “remessaging” strategies that make our channels more effectiveand more focused strategies. -The consumer behavior joined with audience measuring of digital signage helps us build a solid media.

have to be crossmedia.

Remessagingmessa-

Remessa-

Digital Signage 2.0Happy

We introduce a way to communicate through traditional screens withQR Code:

Links to social media: Facebook, Blogs,websites. twitter.

Promotionals,

Thanks

Julio Pla BuenoCreative Manager