need for speed!! · slow load times cause over $40 billion in missed sales users accept 5 seconds...

Need For

Speed!!

How many of you will abandon a mobile site

if it loads in more than,

Question

“53% of Mobile Sites are Abandoned if loaded in > 3 seconds”

3 seconds?

5 seconds?

10 seconds?

10 billion Mobile devices

79% used smartphone for purchases

80% of shoppers use mobile while in physical store

> 40% of users will go to the competitor after a bad UX

Slow Load Times Cause Over $40 Billion in Missed Sales

Users accept 5 seconds or less

▪ Source: SOASTA, Google Doubleclick , WPO Stats, Pingdom, Machmetrics

Current Mobile Avg = 9 seconds

The Problem is Images

6

http://www.webperformancetoday.com/2015/01/14/mobile-page-growth/

64%

Measuring Web Performance

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Lighthouse Image Analysis

Measurement Tools

• Image Payload Reduction• First Contentful Paint • Speed Index• Time to Interactive

User-Oriented Metrics

Google Lighthouse

Industry Approaches to Slow Images

8

Google’s Recommendations for Performant Responsive Images

Problem: “Image optimization is no task for a human”

Responsive Image Code

Image Preparation Workflow

Best Results from a Device-Aware Image-Optimizing CDN

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What is an Image CDN?11

Device-Aware Edge Servers

Image Optimization

Content Delivery Network

+ +

•If your website is slow. Faster is always better, but what qualifies as fast? Many websites take 8–10 seconds•Images are a large percentage of your payload•A large site with hundreds or thousands of images•Your website is dynamic, or if you regularly find yourself adding new images •International customer base •Your customers depend on mobile networks, especially if mobile networks that are slow

When to Consider Using an Image CDN?

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•SEO•User engagement – time on website, bounce rate•Higher mobile conversions•Revenue

Benefits Beyond Image Payload Compression: User Engagement Metrics

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Google’s Point-of-View

Livspace: Revolutionize Mobile UX and Profitability

▪ Revenue Increase: 2X conversion rate

▪ More Mobile Revenue: 7% increase in share of revenue from mobile visitors

▪ Improved SEO Rankings: 230% increase in the number of queries from top 40 search results

▪ Better UX: 20% bounce rate reduction; 2X time on page

One Dollar Only

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ImageEngine is a CDN With Device-Aware Edge Servers Providing Automatic Image Optimization

▪ Superior device-aware image optimization

▪ Faster CDN delivery

▪ Easy to integrate, maintain

▪ Pricing based on performance drives lower total costs

File Format Optimization Drives Payload Savings

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79% smaller

71% smaller

52% smaller

48% smaller

89% smaller

•Image CDN = Speed without complexity• Keep your existing CDN for

non-image payload and security issues

• Cuts out about 95% of most companies internal work processes associated with responsive image.

•Takes 10 minutes to deploy a free trial

Easy Integration; Magento Plug-In

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Achieve Full-throttle With Your Magento platform in 2020

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Thank You