need for speed!! · slow load times cause over $40 billion in missed sales users accept 5 seconds...
TRANSCRIPT
Need For
Speed!!
How many of you will abandon a mobile site
if it loads in more than,
Question
“53% of Mobile Sites are Abandoned if loaded in > 3 seconds”
3 seconds?
5 seconds?
10 seconds?
10 billion Mobile devices
79% used smartphone for purchases
80% of shoppers use mobile while in physical store
> 40% of users will go to the competitor after a bad UX
Slow Load Times Cause Over $40 Billion in Missed Sales
Users accept 5 seconds or less
▪ Source: SOASTA, Google Doubleclick , WPO Stats, Pingdom, Machmetrics
Current Mobile Avg = 9 seconds
The Problem is Images
6
http://www.webperformancetoday.com/2015/01/14/mobile-page-growth/
64%
Measuring Web Performance
7
Lighthouse Image Analysis
Measurement Tools
• Image Payload Reduction• First Contentful Paint • Speed Index• Time to Interactive
User-Oriented Metrics
Google Lighthouse
Industry Approaches to Slow Images
8
Google’s Recommendations for Performant Responsive Images
Problem: “Image optimization is no task for a human”
Responsive Image Code
Image Preparation Workflow
Best Results from a Device-Aware Image-Optimizing CDN
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What is an Image CDN?11
Device-Aware Edge Servers
Image Optimization
Content Delivery Network
+ +
•If your website is slow. Faster is always better, but what qualifies as fast? Many websites take 8–10 seconds•Images are a large percentage of your payload•A large site with hundreds or thousands of images•Your website is dynamic, or if you regularly find yourself adding new images •International customer base •Your customers depend on mobile networks, especially if mobile networks that are slow
When to Consider Using an Image CDN?
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•SEO•User engagement – time on website, bounce rate•Higher mobile conversions•Revenue
Benefits Beyond Image Payload Compression: User Engagement Metrics
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Google’s Point-of-View
Livspace: Revolutionize Mobile UX and Profitability
▪ Revenue Increase: 2X conversion rate
▪ More Mobile Revenue: 7% increase in share of revenue from mobile visitors
▪ Improved SEO Rankings: 230% increase in the number of queries from top 40 search results
▪ Better UX: 20% bounce rate reduction; 2X time on page
One Dollar Only
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ImageEngine is a CDN With Device-Aware Edge Servers Providing Automatic Image Optimization
▪ Superior device-aware image optimization
▪ Faster CDN delivery
▪ Easy to integrate, maintain
▪ Pricing based on performance drives lower total costs
File Format Optimization Drives Payload Savings
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79% smaller
71% smaller
52% smaller
48% smaller
89% smaller
•Image CDN = Speed without complexity• Keep your existing CDN for
non-image payload and security issues
• Cuts out about 95% of most companies internal work processes associated with responsive image.
•Takes 10 minutes to deploy a free trial
Easy Integration; Magento Plug-In
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Achieve Full-throttle With Your Magento platform in 2020
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Thank You