mykaell riley - riding the wave of the music industry (darker music talks november '14)

What is the wave of music industry

©Mykaell S Riley 2014

©Mykaell S Riley 2014

The wave is a combination of the marketing and media trends within the music industry, that deliver constant selection of:new Artists new Music new Trends -attached to these waves, is any area of business that would benefit from riding the waves.

The Wave

©Mykaell S Riley 2014

Riding The Wave Of The Music Industry

Most musicians are driven by a toxic combination of emotion and passion

©Mykaell S Riley 2014

Emotions and passion fuel who we are and our creative out putWho we are is a by product of everything we experience Experiences which are connected to the locations, community and the time a periods we occupy . Our creative output is indicative of our accumulative experience which ultimately we should constantly working to improve.

©Mykaell S Riley 2014

The toxicity of this combination of emotion and passion is potentially hazardous to creatives

Toxicity is the degree to which a substance can damage an organism.

©Mykaell S Riley 2014

Innovators

Early adopters

Underground /Online

National Charts

Mainstream -recognized

Death or Hibernation

The StreetThe Street

Main Industry cycle

Music Industry cyclesMusic Industry cycles

©Mykaell S Riley 20008

Recognized as failing

Musicians yearly ~Timeline

How do you travel the timeline

The industry runs on an official recognized yearly timeline (about their releases, campaigns etc.), but most musicians ignore it. Their activities remain unsynchronized they have no interest in conforming to an imposed creative schedule

©Mykaell S Riley 2014

Timeline

©Mykaell S Riley 2014

BEDROOM PRODUCERS - Innovators

Underground Club Scene- Early adopters

OVER GROUND CLUBS- The elite

NATIONAL CHARTS TOP TENNATIONAL CHARTS TOP TENMainstream Mainstream

Dropped out of the charts - Low fashion

Signing on the dole

The StreetThe Street

Online Video/ You-tube

Music is generally working ? months ahead of the charts

Online Radio

Online Sales & down loads

UK Popular Music - CycleUK Popular Music - Cycle

©Mykaell S Riley 20009

Regular folk go to the Regular folk go to the University of Life University of Life

digital-music-timelinea-timeline-of-how-the-music-industry-

has-changed/

BEDROOM PRODUCERS - Innovators

Underground Club Scene- Early adopters

OVER GROUND CLUBS- The elite

NATIONAL CHARTS TOP TENNATIONAL CHARTS TOP TENMainstream Mainstream

Dropped out of the charts - Low fashion

Death or Hibernation

The StreetThe Street

Online Video/ You-tube

Britain has been at the forefront of music and fashion since the 60’s

Online Radio

Online Sales & down loads

UK Music Cycles & UK Music Cycles & TrendsTrends

©Mykaell S Riley 20008 Impact, humor, style wit & immediacyImpact, humor, style wit & immediacy

Added Value/Branding

Cosmetics

Clothes

Jewelry

Movies/Film/TV

IPhone

LIVE /Touring

Plus Back Catalogue of Music & Fashion going back 50 years

The wave is a combination of the marketing and media trends within the music industry, that deliver constant selection of:new Artists new Music new Trends -attached to these waves is any area of business that would benefit from riding these waves.

The Wave

©Mykaell S Riley 2014

The WaveThe Wave

A trend is like a wave, not always visible, can be fun, sometimes powerful, potentially dangerous.

1 2 3 4

Behind In Front On Top In Side

Remain Behind Hits The Beach Solo 360 individual

©Mykaell S Riley 2014

©Mykaell S Riley 2014

Every generation has embraced technology to communicate music

Technology impacts on your timeline and your and your cycle

Music & Money

Music & Money

Mykaell S RileyⒸ2008

According to Billboard, executives in the major territories and at the major labels want to be able to stage simultaneous international releases. They hope to reboot the system in July 2015, after which record shops from Birmingham to Boston and Bangkok will all put out their new albums each Friday.Piracy is the main reason for this change. Often, new releases go on sale first in Australia on Friday, four days before the same music becomes available in the US.

Beyoncé’s surprise album release, last December, is also being cited as a main reason for this change. By becoming available for purchase everywhere at once, the singer’s fifth long-player benefited from a huge, worldwide response, breaking an iTunes sales record.

The combination of raw passion and emotion is most potent in our youth. Among other things it allows them focus, maximizing their potential to create - Blocking third party information, that challenges the individuals creative approach, allows the individual to be creative without restrictions

©Mykaell S Riley 2014

©Mykaell S Riley 2014