my final project of mba in marketing

Presented By : Shishant Mahato

“Critical Analysis of Impact Created by AppNet Group through ‘Digital Marketing’ for its Clients for the period of 2013-14”

A Project On :

Guided By : Dr. Devendra Ramteke

Specialization : Marketing + IT GH Raisoni School of Business Management

Introduction • Today everything is

possible on the internet

• The world is getting online

• most cost effective and flexible media as said by the experts.

Introduction:• It makes use of electronic devices.• The term 'digital marketing' was

first used in the 1990s.• In the 2000s and the 2010s, digital

marketing became more sophisticated.

• It is a effective way to create a relationship with the consumer.

Company Profile• AppNet Group is a

leading solution provider for web and window based applications. Established in 2013

• Highly experienced Professionals dedicated to provide total IT solutions under one roof

• It offer most user friendly customized solutions.

Objectives of Study• To study the basic impact of Digital Marketing (Customer View) • To find out the customer perception toward Digital marketing.

• To find out the awareness of customers about Digital marketing.

 • To study the Digital marketing future scope in market.

• To know the impact of Digital Marketing over paper advertising (company view).

• To know how the customers business is growing by the use of Digital Marketing.

Hypothesis• Business of the Client’s of AppNet is

growing because of Digital Marketing. • Promotion of Clients business is better

with Digital Marketing as compare to Traditional Marketing methods.

• Due to the use of Digital Marketing By Appnet group to its clients many people are get familiar with Internet services.

Sampling• Universe => Clients of AppNet Group in

Nagpur City

• Technique => Cluster sampling

• Data Collected from=>Primary Data, Secondary Data

• Data Collection Method => Interview And Questionnaire

Categories Sample Data Percentage of Sample Size

Educational Sector 129 32.25%

Corporate Office 40 10%

Small Business 85 21.25%

Other Business 146 36.5%

Total 400 100%

Sample of Data

Important Question of Questionnaire

• What business sector the company is operating in?

• Do you have your Web Site?• Are you satisfied with your Marketing

Strategy which you are using?• Is the company familiar with the

digital marketing concept?• If I offer Digital Marketing Services in

very cheap rate would you like to buy?

Educational Sector Corporate Office Small Business Other Business0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Non Impact of Digital MarketingImpact of Digital Marketing

Data Analysis : Impact of Digital Marketing

Educational Sector Corporate Office Small Business Other Business0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Digital Marketing Perception Traditional Marketing Perception

Data Analysis : Perception about Digital Marketing

45%

10%

15%

30%

Educational SectorCorporate OfficeSmall BusinessOther Business

Data Analysis : Awareness

Educational SectorCorporate Office

Small BusinessOther Business

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

scope

less scope

scopeless scope

Data Analysis :Scope in Market

Educational Sector Corporate Office Small Business Other Business0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

Impact of Paper AdvertisementImpact of Digital Marketing

Data Analysis :Impact over Traditional Marketing

40%

25%

15%

20%

Educational SectorCorporate OfficeSmall BusinessOther Business

Data Analysis : Growth of Business

Test of HypothesisAs shown in about Data Analysis I came to

know• Business of the Client’s of AppNet is Really

growing.

• Promotion of Clients business is better with Digital Marketing

• Many people are get familiar with Internet services (Digital Marketing Services)

Conclusion• With this research, I aimed to discover the hidden

side of ongoing digital transformation by illuminating the gaps in our knowledge about how people interact with the increasingly connected world around them

• future is full of Digital Market with the use of Digital Marketing many people / clients / customers can take more benefits out of it.

• Due to the use of Digital Marketing the growth of IT sector in future will be tremendous and it will change the whole structure of Marketing.

Limitations• The company having small

number of customer

• Customers are aware of Digital Marketing but they are having fear of Risk

Biblography• http://AppNetgroup.com/about-us.html• http://AppNetgroup.com/home.aspx• http://AppNetgroup.com/services.html• http://www.studymode.com/essays/Digital-

Marketing-452608.html• http://en.wikipedia.org/wiki/

Online_advertising• http://en.wikipedia.org/wiki/

Category:Samplingtechniques• http://en.wikipedia.org/wiki/

Cluster_sampling• http://en.wikipedia.org/wiki/Research

Methodology