The Michael Musgrove Story(abridged)

FIRST, SOME BASIC INFO

Name:Michael Musgrove

City:Louisville, KY

Quick description:Hard working and fun

Specialties:Marketing Strategy, Rebranding/positioning, Data analysis, Market research, Project & change management, Communications and much, much more…

Family: 1 beautiful wife, 1 beautiful 7 y/o stepdaughter, 1 amazing dog, 2 questionable cats

I was born in Atlanta, Georgia

Me

I grew up in Charleston, South Carolina

I went off to a boys boarding school in Virginia for high school

I went to the University of South Carolina and majored in English

And minored in Business Administration, which I liked more than English.

1993

I also did other stuff while in college:

Worked 30 hrs/week at law offices

Kappa Alpha Order

ParliamentarianRush Chairman

Varsity Men’s LacrosseBeaux Arts

I traveled upon graduation

I went back to Charleston and sold real estate for 3 years

• I was the youngest realtor in the area out of 1700+ realtors.

• I sold a lot of properties but couldn’t get any listings.

• I was offered a desk job with benefits and a steady paycheck.

• I took it.

1993 | 1996

I became a Senior Claims Adjuster

1996-1999

I learned how to negotiate really

well. Hard-ball.

I got a corner office and lots of

responsibility!

But I grew tired of being yelled at by

attorneys.

I learned how to negotiate really

well. Hard-ball.

I got a corner office and lots of

responsibility!

But I grew tired of being yelled at by

attorneys.

I then became Managing Editor for

Actually me

Supervised 7 editors

Brought in Fortune 500 clients

Proofed over 10,000 sensitive financial press releases every year

Met seriously intense deadlines

Led our bureau to be and stay #1 in accuracy and turnaround

2000-2004

But I wanted more business, less editing. I bought a franchise.

I founded an S-Corp and managed everything.

I grassroots marketed the Hell out of this

business.I grew it to the point of salability in 2 years

and found I love marketing.I divested with a nice profit and moved to

Asheville, NC.

I founded an S-Corp and managed everything.

I grassroots marketed the Hell out of this

business.I grew it to the point of salability in 2 years

and found I love marketing.I divested with a nice profit and moved to

Asheville, NC.

2004-2006

Founded Musgrove Enterprises, LLC

I researched investments, Implemented best

practice strategies, marketed properties and

sold out for a 30% total gross profit.

I wanted to go BIGGER. I wanted to learn

everything about MARKETING STRATEGY.

Time for an MBA.

Founded Musgrove Enterprises, LLC

I researched investments, Implemented best

practice strategies, marketed properties and

sold out for a 30% total gross profit.

I wanted to go BIGGER. I wanted to learn

everything about MARKETING STRATEGY.

Time for an MBA.

Asheville, NC 2006-2008

I went from Asheville to Alabama.

I earned an MBA from The U of A.

Marketing Strategy concentration

Team Leader

Engagement manager

MBAA

Net Impact

Entrepreneurship Club

Scholarship recipient

Lewis Manderson Mentorship

Award

Graduate Assistant

Marketing Strategy concentration

Team Leader

Engagement manager

MBAA

Net Impact

Entrepreneurship Club

Scholarship recipient

Lewis Manderson Mentorship

Award

Graduate AssistantAn award of which I am proud 2008-2010

Meanwhile…

My wife wraps up her PhD in marketing, also at The University of

Alabama.

She will be a professor of marketing at Indiana University Southeast in 2011.

So I start NexusOne ConsultingMy Clients Include:

U of A Office of Technology Transfer

CHEnjoy the Heights

•Integrated marketing campaigns

•Channel marketing strategies

•Brand strategy & positioning

•Strategy development & implementation

•Technological integration

•Market research/target market identification

•Messaging plans

But what I really want to do:

Brand Management CEO, Mid-cap firm

What I bring to the table: ∞ Ability to work in virtual teams∞ Analytic tools∞ Bringing innovation to market∞ Business experience∞ Competitive analysis∞ Custom integration∞ Customer insight∞ Data management∞ Experience in large-scale survey design∞ Financial modeling/forecasting∞ Leadership∞ Market research∞ Optimization strategies∞ Presentation skills∞ Press release experience∞ Project management∞ Quantitative AND qualitative talent ∞ Sophisticated marketing analysis∞ And even more!

What your firm has less of without me:

Profits

Fun

Scalability

Integrity

Passion

DedicationMichaels

Innovative Ideas

Guitar players

Friendliness

Experience

Smiles

Business

OpportunityIntellectual capital

Problem solving skills

Energy

Leve

rage

Hunger for knowledgeNetworks

How to locate me:(843) 368-1007

MBMusgrove@yahoo.com

facebook.com/Musgrove

Linkedin.com/in/MBMusgrove

MBMusgrove

• www.MichaelMusgrove.com