museumnext may 2011

innl.nl/vision

The Museum of National History sparks the historical imagination.

Everybody’s…

More than a building

& more than objects.

Using new media and technology, how do we activate and engage people, and make them enthusiasts?

Photo: Colodio

Go to where they are.

innl.nl

Twitter INNL network Regular

26.9%1:44 min.34.8%

2:41 min.

22.8%1:39 min.

Twitter INNL network Regular

26.9%1:44 min.34.8%

2:41 min.

22.8%1:39 min.

6.42 p/v6:13 min

5.12 p/v7:31 min

Photo: Joe Hagan

Specifically target your potential audience.

baukuh.it

51n41.com

monadnock.nl

63.7% reach

8.1% engagement

0.6% participation

innl.nl visitor

63.7% reach

8.1% engagement

0.6% participation

~100%

26.4%

4.9%

innl.nl visitorarchitecture visitor

Photo: DZpixel

Ask the right questions.

AHM TW

Sold objects 2,258 1,120

Comments to existing objects 10 11

Suggestions for new objects 2 6

Objects sold versus new contributions

Activity Percentage

Ignoring 33 %

Observing 26 %

Talking 27 %

Touching 13 %

Buying 2 %

Interaction

Photo: DZpixel

Think beyond “text”.

Time

Rea

ch (

visi

ts, v

iew

s)

website

event

Typical event lifespan

Time

Rea

ch (

visi

ts, v

iew

s)

website

flickryoutube

event

Add images and stuff

Photo: Carly & Art

“Online photos and video have a positive influence on the total

reach of an activity and our museum.”

Design holistic (media) projects.

New and traditional media

Activities

Building

Kinderdijk

Connect with existing activities

Keep track of RTs for future targeting.

Using new media and technology, how do we activate and engage people, and make them enthusiasts?

Thank you!

@nhm_nederland@jaspervisserwwww.innl.nl

Thanks to Fred Ernst, Bas Czerwinski, Björn Zillen & Marco de Swart for the photos.

Jasper Visser/Nationaal Historisch Museum