multichannel and social media measuring

NXC – OPEN RELIABLE

Measuring multichannel customer experiences

Internet Marketing Conference Helsinki

September 16, 2010

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Business optimization

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Insights for

leargningcustomerbehaviour

andoptimizingmarketing

communication

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TV advertising study

•• URL appearing during the TV ad: 60,0 %

Unique URL with those ads

which included th URL: 8,7 %

Source: http://www.mertanen.info/2009/03/tv-advertising-and-web-analytics-study.html

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http://www.webanalysts.info/webanalytics/quick-response-codes-help-cross-channel-measurement/

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Sales between channels

0,00%

10,00%

20,00%

30,00%

40,00%

50,00%

60,00%

70,00%

MailPhoneInternet

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Common key?

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Petri Mertanenwww.mertanen.infoTwitter: @mertanen

Skype:petrimertanenpetri@nxc.fiTel. +358 400 792 616

NXC Finland OyPasilanraitio 9FIN-00240 Helsinki beetagg.com

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