multi-channel fundraising campaigns

Farra Trompeter

Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns

About you…

• Raise your hand if you raise money via– Direct mail…– Phone…– Events and in-person activities…– Your website…– Email…– Facebook…– YouTube…– Twitter…– ???

Goals

• Make an impression• Stand out• Keep donors engaged

© Daniel Aubry

Strategy

• Use a story, theme, or concepts• Integrate channels• Build relationships

© Sarah Bloom

What is a story?

• You relate to it / identify• Connects with values, emotions• Relevant, timely• Easy to understand• Specific, tangible• Has beginning, middle, end• Characters, personalities, tone• Clear call to action

Ingredients

Need image

The 10 Immutable Laws of Storytelling

• Stories are about people.• The people in your story have to want something.• Stories need to be fixed in time and space.• Let your characters speak for themselves.• Audiences bore easily.• Stories speak the audience’s language.• Stories stir up emotions.• Stories don’t tell: they show.• Stories have at least one “moment of truth.”• Stories have clear meaning.

Source: Andy Goodman www.agoodmanonline.org/newsletter/archive_2007.htm

Where do you tell your stories?

Every point of contact is an opportunity to tell the story

Every point of contact is an opportunity

© Max Williams

It’s all about reaching + moving people

What’s working?

• Including deadlines in e-mail appeals• Seeking small sums• Combining text messages and e-mail appeals• Asking corporate sponsors or like-minded

charities to send e-mail messages on an organization's behalf

• Using multiple approaches, such as social networks, video, e-mail, and text messages

Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09

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Stay in touch

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farra@bigducknyc.com

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Thanks!

© Jeremy Crow

And now, some thoughts about technology…