multi-channel fundraising campaigns
DESCRIPTION
How to develop a strong strategy to raise money and integrate your message across communications channelsTRANSCRIPT
Farra Trompeter
Multi-Channel Fundraising: Strategies and Tools to Engage Donors through Integrated Campaigns
About you…
• Raise your hand if you raise money via– Direct mail…– Phone…– Events and in-person activities…– Your website…– Email…– Facebook…– YouTube…– Twitter…– ???
Goals
• Make an impression• Stand out• Keep donors engaged
© Daniel Aubry
Strategy
• Use a story, theme, or concepts• Integrate channels• Build relationships
© Sarah Bloom
What is a story?
• You relate to it / identify• Connects with values, emotions• Relevant, timely• Easy to understand• Specific, tangible• Has beginning, middle, end• Characters, personalities, tone• Clear call to action
Ingredients
Need image
The 10 Immutable Laws of Storytelling
• Stories are about people.• The people in your story have to want something.• Stories need to be fixed in time and space.• Let your characters speak for themselves.• Audiences bore easily.• Stories speak the audience’s language.• Stories stir up emotions.• Stories don’t tell: they show.• Stories have at least one “moment of truth.”• Stories have clear meaning.
Source: Andy Goodman www.agoodmanonline.org/newsletter/archive_2007.htm
Where do you tell your stories?
Every point of contact is an opportunity to tell the story
Every point of contact is an opportunity
© Max Williams
It’s all about reaching + moving people
What’s working?
• Including deadlines in e-mail appeals• Seeking small sums• Combining text messages and e-mail appeals• Asking corporate sponsors or like-minded
charities to send e-mail messages on an organization's behalf
• Using multiple approaches, such as social networks, video, e-mail, and text messages
Source: The Chronicle of Philanthropy, 2008 Online Giving Survey, 05/09
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Stay in touch
facebook.com/bigduck
bigducknyc.com/blog
twitter.com/bigducktwitter.com/farra
Thanks!
© Jeremy Crow
And now, some thoughts about technology…