mr tea social test

The Mr.Tea CompanySOCIAL MEDIA STRATEGY

AGENDASocial Media with Mr.Tea

1. Objectives2. Content Plan3. Strategy Evaluation

Social Media Strategy

TheMr.Tea

Company

✓ Drive brand and differentiation✓ Increase website traffic✓ Improve customer trust

OBJECTIVES

TheMr.Tea

Company

Social Media Strategy

TheMr.Tea

Company

Social Media Strategy

✓ Homegrown ingredients✓ Customized tea infusions✓ Happy employees (99% sat!)

WE ARE DIFFERENT

Goal for 2016:increase SEO

150%

TheMr.Tea

Company

Social Media Strategy

TRAFFIC SOURCES

April May June July0

50100150200250 Media SEO

Upcoming Initiatives- Adwords campaign

- Increase mktg. budget

- YouTube video adsWe want your ideas!

TheMr.Tea

Company

Social Media Strategy

✓ Website revamp✓ Create "about us" page✓ Add user testimonials

INCREASE TRUST VALUE

TheMr.Tea

Company

Social Media Strategy

MARKETING ANALYSIS

*Based on 1000 user interviews

35%

29%11%10%

8%7% Students 18-27Doctors 24-50Retired 60+Athletes 30-40Children 8-17Other

Job: LawyerAge: 43Favorite tea: GreenUses Mr. Tea: 1-3x/month

TheMr.Tea

Company

Social Media Strategy

INTERVIEW: GEORGE

TheMr.Tea

Company

Social Media Strategy

Job: SalesAge: 24Favorite tea: FruitUses Mr. Tea: 2-4x/month

INTERVIEW: JANE

TheMr.Tea

Company

Social Media Strategy

Job: College StudentAge: 22Favorite tea: LemonUses Mr. Tea: daily

INTERVIEW: TOMMY

Maintenance Success Metrics

Communicate with users

Update keywords

Reevaluate the strategy

Measure success by:Exposure

EngagementInfluenceImpact

AdvocacyThe

Mr.TeaCompan

ySocial Media Strategy

EVALUATION

TheMr.Tea

Company

Social Media Strategy

GREEN ME UP!

Our nextcampaign

TheMr.Tea

Company

Social Media Strategy

Time to stretch andgrab a cup of tea.

Thank you!