mortgages b2c b2b direct marketing digital marketing

B2C & B2B DIRECT MARKETING & DIGITAL MARKETING INITIATIVES

MORTGAGES

Rob Dawson

LinkedIn: linkedin.com/in/robdawsonmarketing

Self-employed “Better Alternative” Campaign

Waxed “scratchie” style reveal

B2B self-mailer with iPod promotion . Mailed to mortgage brokers to encourage discovery of the full suite of Bluestone’s benefits

Acquisition

Self-employed “Better Alternative” Campaign

Series of B2B emails – original, reminder, and announcement of winners versions

Acquisition

Self-employed “Better Alternative” Campaign

B2B advertising – Industry Publications

Acquisition

Self-employed “Better Alternative” Campaign

Acquisition

Elements of the B2B reveal strategy – higher frequency smaller ads

Self-employed “Better Alternative” Campaign

Acquisition

B2B industry magazines – belly wrap

One of a range of animated gif banners (animated in PowerPoint slide show format)

Self-employed “Better Alternative” Campaign

B2B brochure cover

Detailed competitive analysis, demonstrating Bluestone’s advantages for the self-employed customer

Acquisition

“ATO Tax Debts” CampaignAcquisition

Bluestone lending criteria could assist the self-employed, a fact not known by all brokers

“ATO Tax Debts” CampaignGoogle page1 ranking for organic search and Adwords on “tax debts” keywords

Dedicated landing page matched to Google “tax debts” keyword campaign (one of a series of keyword + landing page lead generation campaigns)

Acquisition

Segmented lead generation for “tax debts”, “equity take out”, “self employed” and “debt consolidation”

Accountants / Brokers - Networking Strategy

Acquisition

Extracts from an online marketing kit encouraging brokers to network with accountants to assist self-employed prospects

Accountants / Brokers - Networking Strategy

Variable templates for customised email, flyer and postcard, available from the Bluestone secure site. Provision for brokers to add logo and contact details

Accountants / Brokers - Networking Strategy

Example of postcard template for brokers to conduct their B2B promotion to accountants. No Bluestone branding to conflict with the broker campaign

Broker POS Collateral

A range of instore display material for shopfront mortgage brokers, available for brokers to order online “behind the password”

Online – Indicative Approval Calculator

Contact Details

dawson_rob@hotmail.com

linkedin.com/in/robdawsonmarketing

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B2C B2B Direct Marketing and Digital Marketing - Mortgages