Marketing Communications/B2C Sales - Entrepreneurship 101

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The Truth About Social Media Marketing

Epiphanies, Florida & The Key to Marketing Success

Before We Get Started@markevans

#ent101

http://bit.ly/entmarketing101

Business is about epiphanies, pivots and changes in direction. Nothing is every static, the status quo doesnt stick around for a long time.

I want to talk about two important epiphanies in how I do marketing for startups.3

A few years ago, I was in PEI for two weeks. At the time, I was doing a lot of social media consulting strategy and tactics.

It paid the bills.but it was, well, boring very rinse and repeat..Not my cup of team.4

I decided to stop doing social media.

There were other people more passionate about social media who could do a better job.

Instead, I was going to focus on startup marketing5

July: average temperature 28C

Yes, thats an air conditioner

Marketing

NeedsMotivationsDesiresFearsChallengesInterests

What Are Your

Brand awarenessLeads, salesUsers/customersValidation/credibilityMedia coverageInvestors

The average person sees and hears >100,000 words/day of content: TV, radio, social media, video games, text messages, Web.

Brands need to be publishers (apparently)

Social media is table stakes (aka every is doing it)

Consumers have lots of information at their fingertips

Engaging Distracted, Multi-Tasking, Information Overloaded ConsumersThere is a Huge ChallengeThe Answer: Storytelling

What is Storytelling, Really?

Engaging Authentic, meaningfulTap into emotionsSpark interest, imagination, curiosityDrives actions (leads, sales, users)Drive relationshipsWhy Stories Matter

The Digital Evolution

#7 Poor Marketing(Should be higher!)28

7 Must-Haves for Storytelling SuccessBeing customer-centricA willingness to listenFlexibility, agilityHaving personalityCommitmentCourage

How are you unique or different?Who are the target audiences?Where do you tell stories?Who gets to tell stories?How do you measure success?How do you keep it going?

Keys for Telling Good Stories

Credit: http://www.magneticcontent.biz/the-shift-from-storytelling-to-story-doing

Rank Your Storytelling PrioritiesEveryones a Storyteller

A Staged Approach to StorytellingStorytelling for StartupsHow fast-growing companies can embrace the power of story-driven marketing

A signed copy of the book and two hours of consulting Visit: storytellingforstartups.ca or leave your business card

Thanks!www.markevans.ca

@markevans

mark@markevans.cahttp://bit.ly/startupscanada