monetizing social media

Monetizing Social Networks

• Direct Marketing is linear 1-1 where BuzzSocially is Social Viral Marketing (SVM) seeks to obtain a geometric progressive response.

• The most sophisticated social viral marketing platform allowing any brand product or service to stimulate its customer base to refer their friends and family.

Yes / No

Linear

Response

Progression

Geometric

Response

Progression

Direct Marketing 1:1 versus SVM

Responder

Influential Responder

SOCIALLY VIRAL

Each shared response intends to induce other responses. Individual social influence plays a huge role.

BuzzSocially enables businesses to identify and target the virally influential people in your client/customer network thus offers can become “socially viral” much faster and more consistently

Virally Influential Person(VIP)

Influential Responder

Influential Responder

Responder

Responder

The Process of Social Viral Sharing

54%Word of Mouth Website

47%Email

42%Review Sites

31%

66%Of all brand-related conversations are “mostly positive”

The average online review is 4.3 stars out of 5.

9 in 10Word of mouth

conversations about brands are offline

49%Of Americans believe online word of mouth is HIGHLY credible.

Sources: Experian | Harris Interactive | Keller Fay Group | RightNow | Wall Street Journal

Driving Forces in purchasing

decision

INCREASE DECREASE

• Email & Text marketing database• Sales & Profits• Brand loyalty• Brand awareness• Social chatter • Social ranking for SEO• Positive online reviews• Customer Retention

• Cost per lead/conversion• Marketing Costs• Reliance on Daily Deal sites

• Early adopters of a new product or service• Which Social Networks provide the most value• Your brands most influential customers

IDENTIFY

BuzzSocially can…

Products Services Brands

Any product service or brand can benefit from BuzzSocially.

Who uses BuzzSocially?

Website

Go Social

Traffic

BuzzSocially Components

Share to Earn 50% Off Urban Air Jump Passes

BuzzSocially Process

Choose a campaign to launch

Go Social

Website

Traffic

How Do I Get Started?

Develop Your Seed Marketing Materials

SEED MARKETING OPTIONSoEmailoOnline AdsoDirect MailoTV oRadiooText/SMSoBillboardoOutdoor

Getting Started

Customize Survey Questions

Customize Your Landing Page

Social Share / Contest

Facebook Like / Twitter Follow

Daily Deal

Share to Earn 50% Off Urban Air Jump Passes

Customize Call To Action Page

Get 50% OFF Urban Air Trampoline ParkVoted No.1 for birthday parties and family fun.Trampoline Dodgeball, Foam pit, Tumble Track.

Customize Social Channel Posts

Customize Voucher Coupon

LAUNCH

Hit the LAUNCH button

Reports

Real-Time Dashboards

• Seed Report• Viralbility Report• Influencer Report• Poll Report• Lead Report• Redemption Report

View Results

• Why are the celebrities the only ones that get perks to endorse a product or service?

• Customers earn points towards cool items every time they share with friends and family who become fans of the product or service

Social Ambassador Program

Coming Soon

Customers Earn Points Based On:

•The number of times they have shared•Friends who have clicked on their posts•Friends who have converted•Friends Who have converted and shared•Friends who have converted, shared and enrolled as an SA

A weekly email is sent to each Social Ambassador with a variety of posts to choose from.

A post is selected and sent out via Social Networks.

Social Ambassador Program

• Seeds: 5,000 direct mail pieces• Landing Page Hits: 14,124 – response rate 279.8%• Conversions: 5,200 – Conversion rate 36.8%

• Viralbility

1,218 users posted 6,499 clicked on post

115 users posted 1,185 clicked on post

• Redemption: 1,300 – redemption rate 25%

Case Study

• Seeds: 27,687 emails deployed• Open Rate: 26.3% (6608 of emails sent) • Click-Through: 2.3% (664 of emails sent)

• Landing Page Hits: 2,477 – response rate 8.9%

• Conversions: 670 – Conversion rate 27% of people who landed on page

• Viralbility

352 users posted 6,499 clicked on post

53 users posted 454 clicked on post

3.86x more effective due

to Buzz Socially

Case Study