monetizing blogs - problogger blogs webinar.pdf · tips for selling advertising on blogs •build a...

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Monetizing Blogs

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Questions?

Please submit your text questions and comments using the Questions Panel

Note:

We will do our best to get through as many questions as possible but it is unlikely we’ll get through them all.

Today’s presentation is being recorded and will be provided within 48 hours.

Your Participation

Monetizing Blogs

Is Making Money Blogging Realistic?

• Results based upon 2628 responses• 27.8% of respondents indicated that they don’t try to make money blogging

How to Make Money Blogging

If you want your blog to

be a business

one day....

Treat it as one Today

Content

Community

Promotionprofitable blogging

3 Foundations of Profitable Blogging

problogger.net/moneymap

2%5%6%

7%

18%

19%

42%

eBooksAd NetworksAffiliateDirect Ad SalesContinuitySpeaking/EventsJob Board

How I Make Money Blogging

April June August October December

Ad NetworksAffiliate ProgramsContinuity ProgramseBooksDirect Ad SalesJob BoardEvents/SpeakingTotal Income

How I Make Money Blogging

a Case Studydigital-photography-school.com

Today

✤ 4.6 million visitors (monthly)✤ 900,000+ subscribers✤ 220,000+ forum members✤ 200,000+ social media connections

Foundations - Years 1-2

CommunityContent

Outpost

Promotion

Community

Capture

Contacts

AdSense Earnings

Traffic

The Impact of Email on Earnings, Sales and Traffic

Foundations - Years 1-2

✤ Content✤ Promotion✤ Community✤ Capturing Contacts

Monetization - Years 1-2

Ad Networks

Low Level Affiliate

Marketing

Building - Years 3-5

✤ Staff Writers✤ Expansion of Topics✤ Design✤ Social Media

Monetization - Years 3-5

Ad Networks

Direct Ad Sales

Affiliate Marketing

eBooks

Monetization - Years 3-5

Monetization - Years 3-5

Ad Networks

Direct Ad Sales

Affiliate Marketing

eBooks

Individual Products

Seasonal Promotions

Q&A

Questions?

Please submit your text questions and comments using the Questions Panel

Note:

We will do our best to get through as many questions as possible but it is unlikely we’ll get through them all.

Today’s presentation is being recorded and will be provided within 48 hours.

Your Participation

To Be Notified of Future ProBlogger Webinars

signup at

ProBlogger.net/Webinars

Affiliate Marketing

Tips for Affiliate Marketing on Blogs

Tips for Affiliate Marketing on Blogs

• Trust is Key

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and message

ProductReader Intent and Need

Message

The Affiliate Promotion Sweet Spot

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product• Quality Products

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product• Quality Products• Genuine Recommendations and Personal Endorsements

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product• Quality Products• Genuine Recommendations and Personal Endorsements• In post promotions

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product• Quality Products• Genuine Recommendations and Personal Endorsements• In post promotions

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product• Quality Products• Genuine Recommendations and Personal Endorsements• In post promotions • Social Proof

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product• Quality Products• Genuine Recommendations and Personal Endorsements• In post promotions • Social Proof

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product• Quality Products• Genuine Recommendations and Personal Endorsements• In post promotions • Social Proof• Traffic is important

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product• Quality Products• Genuine Recommendations and Personal Endorsements• In post promotions • Social Proof• Traffic is important• Transparency and Disclaimers

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product• Quality Products• Genuine Recommendations and Personal Endorsements• In post promotions • Social Proof• Traffic is important• Transparency and Disclaimers• Track your results

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product• Quality Products• Genuine Recommendations and Personal Endorsements• In post promotions • Social Proof• Traffic is important• Transparency and Disclaimers• Track your results• Multi pronged promotions

Tips for Affiliate Marketing on Blogs

• Trust is Key • Relevancy - between product - reader intent and product• Quality Products• Genuine Recommendations and Personal Endorsements• In post promotions • Social Proof• Traffic is important• Transparency and Disclaimers• Track your results• Multi pronged promotions• Balance Promotion Frequency

Questions?

Please submit your text questions and comments using the Questions Panel

Note:

We will do our best to get through as many questions as possible but it is unlikely we’ll get through them all.

Today’s presentation is being recorded and will be provided within 48 hours.

Your Participation

Advertising

Tips for Selling Advertising on Blogs

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit• Know your Metrics

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit• Know your Metrics• Be Selective in who you partner with

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit• Know your Metrics• Be Selective in who you partner with• Know How Your Ads Convert

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit• Know your Metrics• Be Selective in who you partner with• Know How Your Ads Convert• Positioning is Key

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit• Know your Metrics• Be Selective in who you partner with• Know How Your Ads Convert• Positioning is Key

• high on page

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit• Know your Metrics• Be Selective in who you partner with• Know How Your Ads Convert• Positioning is Key

• high on page• pause points

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit• Know your Metrics• Be Selective in who you partner with• Know How Your Ads Convert• Positioning is Key

• high on page• pause points

• Offer Packages

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit• Know your Metrics• Be Selective in who you partner with• Know How Your Ads Convert• Positioning is Key

• high on page• pause points

• Offer Packages• Start with Small Advertisers

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit• Know your Metrics• Be Selective in who you partner with• Know How Your Ads Convert• Positioning is Key

• high on page• pause points

• Offer Packages• Start with Small Advertisers• Sell in packages with other bloggers

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit• Know your Metrics• Be Selective in who you partner with• Know How Your Ads Convert• Positioning is Key

• high on page• pause points

• Offer Packages• Start with Small Advertisers• Sell in packages with other bloggers• Be Proactive - Approach Brands

Tips for Selling Advertising on Blogs

• Build a Brand, Audience and Community• Be Contactable• Build an Advertiser Page and/or Media Kit• Know your Metrics• Be Selective in who you partner with• Know How Your Ads Convert• Positioning is Key

• high on page• pause points

• Offer Packages• Start with Small Advertisers• Sell in packages with other bloggers• Be Proactive - Approach Brands• Get Creative with Campaigns

Questions?

Please submit your text questions and comments using the Questions Panel

Note:

We will do our best to get through as many questions as possible but it is unlikely we’ll get through them all.

Today’s presentation is being recorded and will be provided within 48 hours.

Your Participation

To Be Notified of Future ProBlogger Webinars

signup at

ProBlogger.net/Webinars