module 2 social media dashboard. 1.you need a social media dashboard 2.hootsuite 3.monitor your town...

Module 2

Social Media Dashboard

1. You Need a Social Media Dashboard2. HootSuite3. Monitor Your Town4. Monitor Buy and Sell Keywords5. How to HootSuite Guide

Manage Multiple Social Media Accounts

Your 2010 Real Estate Social Media Plan

www.smmcamp.com

Your Social Media Plan

Power Tip

You need a Management Dashboard

Go to www.RossHair.com/Hoot and open an account

1 – Active

Listen to the Conversation

Filter Billions of Conversations

2 - HootSuite

Add Your Social Network Accounts

Add a Keyword Search for Your Town

Add a Keyword Search for Your Buy and Sell Keywords

Add a RSS Feed to LinedIn and Twitter

3 - Monitor Your Town

Power Tip …

Set up a catch all keyword for your town

Your Local Town

Local News FeedLook for active users

and retweetFind local news

providers and retweet

4 - Monitor Buy and Sell Keywords

Listen (for buying and selling signals)

Real Time Search on Every Social Network

-

Advanced Search Categories

What to Listen For …

Power Tips …

Keywords are KeyRADIO WIIFM

Cater to Interests(this is very different to Google)

Home Buyer and Seller Keywords

“Moving to …”“house hunting”

“ … to open house”“new home”

Realtor Keywords(if you want Realtors as clients)

“Realtor”“Open House”

“short sale”Use industry jargon

What are YOUR Business Keywords?

“ …”“ … ”“ … ”

Power Tip

People with Emotional Needs Act Now

Plumbing Issues

Damaged Phone

Health

“feeling unhealthy”“need to lose a few pounds”

“juice fast”“hate dieting”

Identify a need …And solve a problem

“I need a ______________”

Need Social Media Services

Get the Sale …

Power Tips …

Don’t Rush InBe Social

Do your social research

Invitation to Conversation

Identify an interest on their social profile … and make a common connection

Power Tip …

Use a lead to pitch your social media services

Approach them with a lead first …

“Hi, I have a client who needs help with __________________”

I found the client on Facebook …

Power Tip …

Join Local Groups and Pages …It opens up more conversation

-

Twellow and Twellowhood

Use Social Mention

-

Kurrently.com

-

Location Based Search

5 – HootSuite How To