module 2 social media dashboard. 1.you need a social media dashboard 2.hootsuite 3.monitor your town...
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Manage Multiple Social Media AccountsTRANSCRIPT
Module 2
Social Media Dashboard
1. You Need a Social Media Dashboard2. HootSuite3. Monitor Your Town4. Monitor Buy and Sell Keywords5. How to HootSuite Guide
Manage Multiple Social Media Accounts
Your 2010 Real Estate Social Media Plan
www.smmcamp.com
Your Social Media Plan
Power Tip
You need a Management Dashboard
1 – Active
Listen to the Conversation
Filter Billions of Conversations
2 - HootSuite
Add Your Social Network Accounts
Add a Keyword Search for Your Town
Add a Keyword Search for Your Buy and Sell Keywords
Add a RSS Feed to LinedIn and Twitter
3 - Monitor Your Town
Power Tip …
Set up a catch all keyword for your town
Your Local Town
Local News FeedLook for active users
and retweetFind local news
providers and retweet
4 - Monitor Buy and Sell Keywords
Listen (for buying and selling signals)
Real Time Search on Every Social Network
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Advanced Search Categories
What to Listen For …
Power Tips …
Keywords are KeyRADIO WIIFM
Cater to Interests(this is very different to Google)
Home Buyer and Seller Keywords
“Moving to …”“house hunting”
“ … to open house”“new home”
Realtor Keywords(if you want Realtors as clients)
“Realtor”“Open House”
“short sale”Use industry jargon
What are YOUR Business Keywords?
“ …”“ … ”“ … ”
Power Tip
People with Emotional Needs Act Now
Plumbing Issues
Damaged Phone
Health
“feeling unhealthy”“need to lose a few pounds”
“juice fast”“hate dieting”
Identify a need …And solve a problem
“I need a ______________”
Need Social Media Services
Get the Sale …
Power Tips …
Don’t Rush InBe Social
Do your social research
Invitation to Conversation
Identify an interest on their social profile … and make a common connection
Power Tip …
Use a lead to pitch your social media services
Approach them with a lead first …
“Hi, I have a client who needs help with __________________”
I found the client on Facebook …
Power Tip …
Join Local Groups and Pages …It opens up more conversation
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Twellow and Twellowhood
Use Social Mention
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Kurrently.com
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Location Based Search
5 – HootSuite How To