module 1 introduction

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Communication is simply a two way process of exchanging

ideas, information or transmitting verbal and non-

verbal messages..

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Event XMessage

• Context• Affect

Noise

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Noise

Influence message quality, accuracy, clarityInclude age, gender, values, beliefs, culture,

experiences, needs

Influence message quality, accuracy, clarityInclude age, gender, values, beliefs, culture,

experiences, needs

ReceiverReceiverSenderSender

We communicate to…We communicate to… Get information Motivate Praise Get feedback Sell Greet Etc.

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EFFECTIVE COMMUNICATION

PRODUCTIVE RELATIONSHIP

Aristotle’s model

Shannon-Weaver’s model

Inferential model

Michael Polanyi's model of writtencommunication

the speaker the speech the audience

The person at the end of the communication process holds the

key to whether or not communication takes place.

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We communicate only when we want to communicate.

Words mean the same to both speaker and listener.

Communication is a one way street between the speaker and the listener.

The message we communicate is the message that the listener will receive.

EFFECTIVE COMMUNICATIO

N

Quicker Problem Solving

Stronger Decision Making

Steadier Work Flow

Improved Stakeholder response

Stronger Business Relationship

Clear Promotional Material

Increased Productivity

Internal-Operational

External Operational

Informal

Formal1.Is planned by the organization2.Flows in all directions3.Essential for business operations Informal1.Is planned by the organization2.Flows in all directions3.Develops positive human relationships Serial

Upward

Downward

Horizontal

Diagonal

Receiver Understanding

Receiver Response

Favorable Relationship

Organizational Goodwill

Perceptual and Language Differences Restrictive Environments Distractions Perceptive Tactics Information Overload Ineffective Listening Skills Receiver's Capability

Adopt an Audience-Centered approach

Foster an open communication climate

Commit to ethical communication

Create Lean and Efficient Messages

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