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Page 1: Module 1 Introduction
Page 2: Module 1 Introduction

Communication is simply a two way process of exchanging

ideas, information or transmitting verbal and non-

verbal messages..

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Page 3: Module 1 Introduction

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Event XMessage

• Context• Affect

Noise

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Noise

Influence message quality, accuracy, clarityInclude age, gender, values, beliefs, culture,

experiences, needs

Influence message quality, accuracy, clarityInclude age, gender, values, beliefs, culture,

experiences, needs

ReceiverReceiverSenderSender

Page 4: Module 1 Introduction

We communicate to…We communicate to… Get information Motivate Praise Get feedback Sell Greet Etc.

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EFFECTIVE COMMUNICATION

PRODUCTIVE RELATIONSHIP

Page 5: Module 1 Introduction

Aristotle’s model

Shannon-Weaver’s model

Inferential model

Michael Polanyi's model of writtencommunication

Page 6: Module 1 Introduction

the speaker the speech the audience

The person at the end of the communication process holds the

key to whether or not communication takes place.

Page 7: Module 1 Introduction
Page 8: Module 1 Introduction
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We communicate only when we want to communicate.

Words mean the same to both speaker and listener.

Communication is a one way street between the speaker and the listener.

The message we communicate is the message that the listener will receive.

Page 11: Module 1 Introduction

EFFECTIVE COMMUNICATIO

N

Quicker Problem Solving

Stronger Decision Making

Steadier Work Flow

Improved Stakeholder response

Stronger Business Relationship

Clear Promotional Material

Increased Productivity

Page 12: Module 1 Introduction

Internal-Operational

External Operational

Informal

Page 13: Module 1 Introduction

Formal1.Is planned by the organization2.Flows in all directions3.Essential for business operations Informal1.Is planned by the organization2.Flows in all directions3.Develops positive human relationships Serial

Page 14: Module 1 Introduction

Upward

Downward

Horizontal

Diagonal

Page 15: Module 1 Introduction

Receiver Understanding

Receiver Response

Favorable Relationship

Organizational Goodwill

Page 16: Module 1 Introduction

Perceptual and Language Differences Restrictive Environments Distractions Perceptive Tactics Information Overload Ineffective Listening Skills Receiver's Capability

Page 17: Module 1 Introduction

Adopt an Audience-Centered approach

Foster an open communication climate

Commit to ethical communication

Create Lean and Efficient Messages


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