mobileyouth asia live on blackberry indonesia

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MobileYouth Asia LIVE

Hosted by Ghani KuntoEvery Thursday12:30 pmUTC +07:00Join and have your say:http://www.slideshare.net/mobileyouth/meetingLogin using your Slideshare or Facebook ID

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Rise (& Fall?)of BlackBerry in Indonesia

FLICKR: YASMINA HARYONO

EPISODE 1: April 28, 2011

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Youth Mobile Trends 2010 by Youth Research Partners

How important is BlackBerryto you?

“Not having a Blackberry is suicidal,all the class materials and informationare shared via BlackBerry Messenger

….That’s why I rarely reply to any SMS.”

Alvie, 22, Student,Bandung, Indonesia

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This isThe

mostpowerful

advertising

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Karina, 18, Jakarta

Timeline+ 6 WEEKSKarina convinces a total of 8 friends to purchase Blackberry because of BBM.

BlackBerry, BBM and word-of-mouth

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What to do …

• 25+ female BB users. What drives them to adopt BB?Identify your

beachheads

• Empower them to talk about BB to their networks

Facilitate dialogue among

beachheads

• Do beachheads care more about apps or BBM?

Involve beachheads in

product development

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http://www.mobileyouthreport.com/indonesia

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Download this presentation and get access to more chartshttp://www.mobileyouthreport.com/indonesia