mobile postcard: the brand experience through mobile - mobile forum 2014
Post on 09-May-2015
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bpost mobile postcardA new brand experience
Loyalty starts with great stories…
bpost faces a growing digital context
We all write less cards…
Why ?
social media
instantmessenger
e-mails
SMS
But …
75% of Belgian population still prefers receiving a real
postcard !
The challenge
Combine the personal touch of a postcard
with the convenience of modern technology!
So we asked for help from a …
Digital facilitator
Digital Facilitator for Web, Mobile & e-Commerce
Founded in 1999
Offers digital solutions
Part of Mobile Leaders in Belgium
Team of 15 experts
Growth of 30 %
We brought a solution
bpost mobile postcard
Benefits
Brand image
Customer brand experience
Real added value
Defend letterbox
Also discovered by companies
Mobile Postcard in a nutshell
180,000 downloads
Summer 2013: 1500 cards / day
Growth of 50%
Thanks!
www.djmdigital.be www.bpost.be
Try yourself ! Promo code :
MOBILEFORUM
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