mobile postcard: the brand experience through mobile - mobile forum 2014

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bpost mobile postcard A new brand experience

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Barbara Van Speybroeck: Bpost Bertrand Prignon: Djm Digital

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Page 1: Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

bpost mobile postcardA new brand experience

Page 2: Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

Loyalty starts with great stories…

Page 3: Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

bpost faces a growing digital context

Page 4: Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

We all write less cards…

Page 5: Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

Why ?

Page 6: Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

social media

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instantmessenger

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e-mails

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SMS

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But …

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75% of Belgian population still prefers receiving a real

postcard !

Page 12: Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

The challenge

Page 13: Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

Combine the personal touch of a postcard

with the convenience of modern technology!

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So we asked for help from a …

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Digital facilitator

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Digital Facilitator for Web, Mobile & e-Commerce

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Founded in 1999

Offers digital solutions

Part of Mobile Leaders in Belgium

Team of 15 experts

Growth of 30 %

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We brought a solution

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bpost mobile postcard

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Page 22: Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

Benefits

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Brand image

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Customer brand experience

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Real added value

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Defend letterbox

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Also discovered by companies

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Mobile Postcard in a nutshell

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180,000 downloads

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Summer 2013: 1500 cards / day

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Growth of 50%

Page 33: Mobile Postcard: The brand experience through mobile - Mobile Forum 2014

Thanks!

www.djmdigital.be www.bpost.be

Try yourself ! Promo code :

MOBILEFORUM