mobile phone ppt 2003
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A STUDY ON MOBILE PHONE SERVICES USAGE IN
SRIVILLIPUTTUR TOWN
Dissertation Report Submitted to Madurai Kamaraj University Madurai in partial Fulfilment of the
requirements for the degree of
MASTER OF PHILOSOPHY IN COMMERCEBy
A.KARKUVELRAJ, M.Com (CA)., PGDPM.,(Reg. No: B0910611)
SUPERVISOR AND GUIDE
Dr. V.MANOHAR, M.Com., M.Phil.,M.A.Ph.D.,
DEPARTMENT OF COMMERCE
V.H.N.S.N. COLLEGE VIRUDHUNAGAR
APRIL 2011
INTRODUCTION
• In modern days, service sector is becoming the primary
source of wealth, trade and growth throughout the
developed world. In olden days, the perception of
service was confined to work and advice only with
service motto. Today the service have been
commercialized which is due to the emergence of a
materialistic age in which financial health of
organization and economic status of an individual
proved to be an important base for evaluating sound
ness, perfection an excellence.
Continue…..• The present study is related to mobile phone services and the
mobile phone service providers are in the prompt line. This service
sector is creating more employment opportunities. The service
expectations of the users of the mobile phone services are very
high and are relative in character. Still the sector has potentiality
and should lay up to the raising expectation of the users. Now, the
present year, the mobile phone service provider has paid attention
to the issue of user’s satisfaction and quality of service. This study
on mobile phone service has tried to analyze the service
characters, and the brand preference of mobile phone users .• www.buzzle.com/ Information -the-mobile-phones-in-the-indian-society.html
STATEMENT OF THE PROBLEM
• Mobile phone occupies a predominant position in the
modern life because mobile phones are used by all
levels of people. A day may come, when the number
of Mobile phone users may be greater than the
number of telephone users. It helps one to send and
receive information anytime and anywhere. The
effective and efficient usage of Mobile phones and
growth of mobile phone sector depends on the Mobile
phone service providers.
Continue…..
• Mobile phone users meet many problems. Problems arising
from the buying a mobile phone, choosing the mobile
phone service provider. Tower problem, variety of terms
and conditions, recharge coupons and roaming charges the
optimum use of Mobile phone facilities is an the vital issue
of the mobile phone users. Growth of the mobile phone
sector very much depends on the mobile phone service
providers. They also meet many problems in their day to
day activities.
Continue…..
• Choices of technology providing better service to the
user, competing with other service providers are the,
major problems for the mobile phone operators. In
Order to ascertain the problems and prospectus of the
mobile phone companies and the service providers in
the study are, this research was undertaken.
REVIEW OF LITERATURE
• Review of literature is essential for every research to carry
on investigation successfully. Hence, the study is based on
the research articles, magazines and thesis. It must stated
that Chapter No. 2
SCOPE OF THE STUDY
• This study has been comprehensive and analytical. The main
focus of this study is to understand the opinion of the mobile
phone users with regard to the service extended by the
mobile phone service providers. This study gives a detailed
analysis on the origin and growth of mobile phone, various
mobile phone service providers in srivilliputtur and
preference of mobile phone user for using the mobile phone
service. The present study is undertaken to understand the
problems faced by the mobile phone users. Further the study
will cover the preference of mobile phone subscribers in
Srivilliputtur.
OBJECTIVES OF THE STUDY
The study has the following objectives,
To analyze the nature of mobile phone service providers to
their subscribers.
To find out the attitude towards the selection of mobile
phones and service providers by the subscribers.
To identify the problems faced by the mobile phone users
regarding to service providers and mobile phones.
To give the proper suggestions to the mobile phone service
providers and mobile phone companies.
HYPOTHESES
• Hypothesis is a tentative proportion
formulated for empirical testing. It is a
declarative statement combining
concepts. In order to achieve the objective
of the present study the researcher has
formulated the following hypotheses.
Continue…..
There is no relationship between the educational qualification
of the respondents and the mode of purchasing of mobile
phone.
There is no relationship between the occupation of the
respondents and the number of years of using mobile phones.
There is no relationship between the usage of GSM mobile
phone and the GSM service providers.
PROFILE OF THE STUDY AREA
Srivilliputhur (srivilliputtur or thiruvilliputtur) is one of the temple towns in Tamilnadu. It is located in Viruthunagar district, Tamilnadu. This town is well connected by road and rail with all major towns in the state. The nearest airport is in Madurai, 75km away from the town.
Period of the Study
• The Study has been conducted during the period from October 2010 to January 2011.
RESEARCH METHODOLOGY
• Research Methodology is an essential aspect of
any research or investigation. It enables the
investigator to look at the problem in a
systematic, meaningful and orderly way. This
study is based on descriptive research. It explores
the existing phenomena of responses given by
the customers towards the brand preference of
mobile phone.
Primary Data
• Primary data is the first hand
information, which has been collected
through direct personal interview
with the help of a structured
interview schedule from the mobile
phone users in Srivilliputtur.
Secondary Data
• The secondary data is an integral part of
any research study or a dissertation report
as it provides information on key variables,
which play a major part in the actual
research. The sources of secondary
collected include: Standard text books,
Journals, Magazines, News papers and the
Websites.
Sampling Design
• Having considered the indefinite universe
and the time at the disposal of the
researcher, it is decided to adopt a
convenient sampling technique. The
researcher selected a sample of only 150
mobile phone users for this study.
Tools of Analysis
• In order to analyse the objectives of this
study, the tools used were Graphs,
Diagrams and charts are used to analyse
the opinion of the respondents, weighted
mean score, weighted arithmetic mean is
used and, Chi- square test was used to
judge the significance.
LIMITATIONS OF THE STUDY
This study has the following limitations
Mobile phone is a global concept, but the present study covers
only srivilliputtur.
The study was depending on the sampling and due to the
limited period, the entire population is not taken into account.
The Research study was fully focused preference of mobile
phone and service providers only. It does not with mobile
number portability, because MNP scheme was start after Jan
20th.
CHAPTERISATION
The study is presented in five chapters including the present one.
1.The first chapter deals with statement of the problem, scope of the study,
objectives of the study, hypothesis to be tested, and area of the study, period of the
study, methodology, tools used and limitations of the study.
2.The second chapter covers Review of Literature in mobile phone services.
3.The third chapter displays Mobile Phone and Service Providers- an overview.
4.The fourth chapter deals Analysis and Interpretations of mobile phone
services.
5.The fifth chapter discloses the Summary of Findings, Suggestions and
conclusions.
ANALYSIS AND INTERPRETATIONS OF MOBILE PHONE AND SERVICE PROVIDERS
• The preference of the respondents
regarding mobile phone service providers,
factors influencing to purchase issues,
problems faced by the respondents in using
the services and other related issues
aspects are analysed in this chapter.
Table No.1: The Details Regarding General Profile of the Mobile Phone Users
Factors Classification No. of Respondents Percentage
GenderMale
Female
84
66
56
44
Age base Usage15-25 Years
25-35 Years
35-45 Years
45-55 Years
Above 55
18
38
57
20
17
12.00
25.34
38.00
13.33
11.33
Education Up to Higher Secondary
Under Graduate
Post Graduate
Professional
18
38
77
17
12.00
25.34
51.33
11.33
OccupationBusiness
Professional
Employee
Home maker
Student
30
12
50
15
43
20.00
8.00
33.33
10.00
26.67
Monthly IncomeLess than `5000
` 5000 to ` 10,000
`10,000to ` 15,000
Above ` 15,000
35
45
33
37
23.33
30.00
22.00
24.67
Table No.2: Usage of the Mobile Phones by the respondents
Mobile Phones Number of Respondents Percentage
Brand Mobiles 79 52.67
China Mobile 43 28.67
CDMA Mobiles 28 18.66
Total 150 100.00
Source: Primary Data
Table No.3: Using Brand Mobile Phone by the respondents
Mobile Phones Number of Respondents Percentage
Nokia 30 37.97
Samsung 18 22.78
Motorola 12 15.19
Videocon 4 5.06
Sony Ericsson 15 19.00
Total 79 100.00
Source: Primary Data
Table No.4: Using China Mobiles by the respondents
China Mobiles Number of Respondents Percentage
G’Five 28 65.12
Fly 6 13.95
Orion 5 11.63
Karbonn 4 9.30
Total 43 100.00
Source: Primary Data
Table No.5: Mode of Mobile Phone Purchased by the respondents
Mode of Purchase Number of Respondents Percentage
Installment System 30 20.00
Ready Cash 120 80.00
Total 150 100.00
Source: Primary data
The calculated x2 value is (30.85) higher than the table value (7.815) at 5 per cent level of significance level. The null hypothesis is rejected. Hence, there is an association between educational qualification of the respondents and mode of purchasing mobile phone.
Table No.6: Reasons for having Mobile Phone by the respondents
Reasons Number of Respondents
Percentage
Convenience 72 48.00
Easily accessible 37 24.67
Easy to Communicate 28 18.67
Economy 13 8.66
Total 150 100.00
Source: Primary data
Table No.7: Mobile Phone Usage Period of the respondents
Years of Using cell phone Number of Respondents Percentage
Less than 2 years 43 28.67
3 – 5 Years 75 50.00
6 – 8 Years 26 17.33
Above 8 Years 6 4.00
Total 150 100.00
Source: Primary data
• The calculated x2 value is (22.91159) higher than the table value (21.026) at 5 per cent level of significance level. The null hypothesis is rejected. Hence, there is an association between Occupation of the respondents and number of years of using mobile phone.
Table No.8: Nature of Using Mobile Phone by the respondents
Purpose of Using Mobiles Number of Respondents Percentage
Incoming Only 5 3.33
Outgoing Only 23 15.33
Incoming & Outgoing 32 21.33
SMS Only 18 12.00
Incoming & Outgoing and
SMS
72 48.00
Total 150 100.00Source: Primary data
Table No.9: Usage of Mobile Phone Service Providers by the respondents
Service Providers Number of Respondents Percentage
GSM 122 81.33
CDMA 28 18.67
Total 150 100.00
Source: Primary data
Table No.10: Usage of GSM Service Providers of the respondents
GSM Service Providers Number of Respondents Percentage
Airtel 45 36.89
Aircel 18 14.75
Uninor 16 13.11
BSNL 6 4.92
Vodafone 22 18.03
Tata Docomo 12 9.84
Idea 3 2.46
Total 122 100.00
Source: Primary data
The calculated x2 value is (89.5707) higher than the table value (64.885) at 5 per cent level of significance level. The null hypothesis is rejected. Hence, there is an association between usage of GSM mobile phone and GSM service providers.
Table No.11: Usage of CDMA Service Providers of the respondents
CDMA Service Providers Number of Respondents Percentage
Tata Indicom 7 25.00
Reliance 8 28.57
MTS 13 46.43
Total 28 100.00
Source: Primary data
Table No.12: Type of Card Holders of the respondents
Card Holders Number of Respondents Percentage
Prepaid 128 85.33
Post Paid 22 14.67
Total 150 100.00
Source: Primary data
Table No.13: Attitude towards Cellular Service Providers of the respondents
STATEMENTSStrongly
AgreeAgree No Opinion Disagree Strongly
Disagree Total
Weighted Mean Score Rank
Network Coverage
is Excellent
68 47 28 4 3 150 4.15 1
Value Added
Services are plenty
38 27 57 16 12 150 3.42 5
Plan Options are
More Convenient
47 32 36 28 7 150 3.56 4
Call Charges are
Moderate
56 37 23 22 12 150 3.69 3
Activation
Formalities are
Simple
64 37 26 18 5150 3.91 2
Source: Primary data
Table No.14: Benefits of mobile phone service providers by the respondents
BENEFITS I II III IV V Total
Weighted Mean Score Rank
Fast Communication 85 30 22 8 5 150 4.21 1
Security 10 18 37 58 27 150 2.51 4
Wide coverage with low
cost
30 56 49 8 7 150 3.63 2
Privacy 10 8 8 58 66 150 1.92 5
Entertainment18 27 22 45 38
150 2.61 3
Source: Primary data
Table No.15: Problems In Mobile Phone Services Provider
Complaints Number of Respondents Percentage
Problems Faced 34 22.67
Problems Not Faced 116 77.33
Total 150 100.00Source: Primary data
Table No.16: Nature Of The Problem
Complaints Number of respondents Percentage
Poor clarity of Signal 2 5.88
Delayed connection 6 17.65
Lack of coverage 8 23.53
Poor Billing System 18 52.94
Total 34 100.00
Source: Primary data
FINDINGS OF THE STUDY
The major findings of the study are as follows:
From the gender wise classification of the users, it is clear that 56 per cent of the respondents who use mobile phone are male.
The researcher finds that opinions of mobile phone users about usage of mobile phone 52.67 per cent of the respondents are using brand mobiles.
FINDINGS…
The researcher finds that 37.97 per cent of the respondents prefer the Nokia mobile phone.
The researcher has also finds that 65.12 per cent of the respondents are prefer the G’Five mobiles.
The analysis of the mode of purchase of the users indicates that 80 per cent of the respondents are purchasing the mobile phone by ready cash.
It is found that there is relationship between educational qualification of the respondents and mode of purchasing mobile phone.
FINDINGS…
Maximum of 48 per cent of the respondents are purchasing the
mobile phone for their convenience.
The researcher has also investigated the number of years of using
the mobile phone. It reveals that, 50 per cent of the respondents
are using mobile phone 3-5 years.
It is found that there is relationship between occupation of the
respondents and number of years of using mobile phone.
The researcher investigated the nature of using mobile phone 48
per cent of the respondents are using mobile phone for incoming
and outgoing as well as SMS services.
FINDINGS…
Majority of 81.33 per cent of the respondents
are using GSM service providers.
The researcher finds that 36.89 per cent of
the respondents are using Airtel service.
It is found that there is a relationship between
usage of GSM mobile phone and GSM service
provider.
FINDINGS…
The researcher finds that 46.43 per cent of the
respondents are prefer the MTS service provider.
The researcher has made an attempt to know the type
of card holders. 85.33 per cent of the respondents
prefer prepaid card.
Out of five statements attitude towards mobile phone
service providers, most of the respondents are told
that network coverage is excellent with weighted
mean score of 4.15
Out of five benefits of mobile phone service
provider, most of the respondents are rank the
benefits of mobile phone service provider is
fast communication with weighted mean score
of 4.21
FINDINGS…
The researcher finds that 22.67 per cent of the respondents are faced problem in mobile phone service providers. Among them 52.94 per cent of the respondents are facing problems in poor billing system.
SUGGESTIONS
Nokia has got its own brand image, but as the video and
audio is concerned there are lots of complaints from the
customers regarding every brand. The mobile phone
companies should take special efforts to overcome these
complaints in future.
There is close relationship between gender of users and
choice of mobile phone service providers. Majority of mobile
phone service users under this study are males. Therefore,
the mobile phone service providers should follow sales
promotion techniques to attract more females.
Continue…..
Prepaid cards are highly preferred by the customers.
When the customers use prepaid cards they will limit
their talk. When they are induced to use postpaid
cards, limitless talk could be possible without fear of
empty balance. Hence, the companies and dealers
should concentrate more on postpaid business and
create awareness about the usage of postpaid service
and expand the postpaid business to the level of
prepaid business.
CONCLUSION
• The results of the survey show that ‘convenience’ is the most
influencing factor for mobile subscribers. Any rise or fall in tariffs
directly affects mobile phone usage. A better and customer
friendly tariff and a problem free service provider can hope to tap
the customer resources and top in market share. In addition,
multiple usages of mobile phone and better service are other
factors influencing customers. It can be concluded that the
existing customers are satisfied with the mobile phone services.
By creating more awareness, better coverage, connectivity and
new schemes the prospective consumer can be generated.
BIBLIOGRAPHY
• Donald R. Cooper, Pamel S Schindler, Business Research Methods, The Mc Graw Hill Companies, 2006.
• Kothari, C. R. Research Methodology Methods and Techniques, New Age International Pvt. Ltd, New Delhi, 2005.
• JOURNAL REFERENCES• Mayank Vinodbhai, A Study of Mobile Phone Usage among
the Post Graduate Students, Indian Journal of Marketing, Vol. XXXVIII, No. 4, April 2008, pp.13-21.
• • WEBSITE REFERENCES • http:/
www.buzzle.com/ Information -the-mobile-phones-in-the-indian-society.html
• http://en.wikipedia.org
Thank You
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