mobile mix: the future of mobile — sophia stuart

summary

• 9 mobile sites:

• 5M page views per month

• 350,000 uniques

• distribution across all Tier-1 Carriers & off-deck

• awards:

• Cosmo Mobile won* a Webby in 2008!

• all 9 sites nominated for MMA global awards 2008

• 11 M mobile ad impressions served in 2008

• advertisers including 20th Century Fox, Nordstrom, JCPenney, Paramount Pictures, Toyota, P&G and Unilever

*beating Disney, NBC and Bravo

Hearst mobile: case study: 20th Century Fox

campaign: promote street sale date of WHIV on Marie Claire/Cosmo Mobile

idea: pre-order, win a trip to Vegas!

execution: banners, quiz & click to purchase

results: 1M impressions servedaverage CTR: 0.15%

Hearst mobile: case study: Unilever

campaign: promote Unilever’s Axe Detailer, with 2-sided cleaning: rough/buff & smooth

idea: 2-sided mobile conversation about what women want (in their holiday stocking)

execution: 2 sets of banners (her/him), 2 she says/he says quizzes), live results feeds, video & click to purchase

results: 1M impressions servedaverage CTR: 1.24%chaps’ CTR: 3.37%