mobile gaming - a journey - past, present & future

MOBILE GAMINGA JOURNEY – PAST, PRESENT & FUTURE

Deepika Bajaj

Who am I?Name: Deepika Bajaj

Mobile, Digital, Gaming enthusiast

Favorite Quote: Be the change you want to see in the world

Business Philosophy: “Business is what concerns us. If you care about something enough to do something about it, you’re in business.” – Richard Branson

Passion : Build something that transcends generations

Does anybody want to live in a

mobile-less world for at least a day?

A Small Glimpse

Did you Know?

72% of American adults said that they always keep their phones within five feet. Never out of mind, never out of reach.

To put it another way…

Does it make the world a better place?

DO YOUR CUSTOMERS TRUST YOU?

ARE YOU FEELING STUCK WITH THE GROWING COMPLEXITY OF MOBILE ECOSYSTEM

OR JUST WORKING IN MOBILE TO MAKE A

LIVING?

Do You know this?

Missing INTIMACY FACTOR

What are some shifts?

Now About That Distribution Problem…

Now About That Discovery Problem…

The Elephant in the room…

MY Favorite QUOTE

“Business is not about formality, or winning, or the bottom line, or profit, or trade, or commerce, or any of the things the business books tell you it’s about. Business is what concerns us. If you care about something enough to do something about it, you’re in business.”

What it means for us?

A new and revolutionary entertainment experience that showcases the

convergence of technology, innovation, services and content in a way that

resonates with consumers.

The new definition of Next Gen

The NEW comers

KEY to SUCCESS???

The BIG Picture – A New Gaming EcosystemBuilding an experience that’s not an isolated experience on a given device but part of a bigger experience

• Engage users beyond a single device

• Develop engagement events within mobile games for cross platform play (Increase DAU & Retention)

• Ability to sync up/ Create infrastructure

• Cross Promote

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Deepika BajajEmail:

bajajdd007@gmail.comdeepikab@capcom.com

Twitter:@invincibelle