mobile gaming - a journey - past, present & future
DESCRIPTION
Mobile has seen explosive growth in the past few years. And as the industry grows so do the challenges. It is hard to believe ten years ago, there were no smartphones. And today, they are integral part of our lives. Especially Apps, they make our lives simpler, safer and fun. Still app developers are up against many odds. The consumer is extremely fickle minded and demanding . The mobile ecosystem is complex and is always transforming. It offers many challenges to running a sustainable and viable mobile gaming business. Not denying that we have a few winners. The big question is “ What concerns us and what we can do about it ?” Let’s look at its evolution, its challenges, some shifts and where we might be heading as we strive to build long lasting businesses and cater to growing customer expectations.TRANSCRIPT
MOBILE GAMINGA JOURNEY – PAST, PRESENT & FUTURE
Deepika Bajaj
Who am I?Name: Deepika Bajaj
Mobile, Digital, Gaming enthusiast
Favorite Quote: Be the change you want to see in the world
Business Philosophy: “Business is what concerns us. If you care about something enough to do something about it, you’re in business.” – Richard Branson
Passion : Build something that transcends generations
Does anybody want to live in a
mobile-less world for at least a day?
A Small Glimpse
Did you Know?
72% of American adults said that they always keep their phones within five feet. Never out of mind, never out of reach.
To put it another way…
Does it make the world a better place?
DO YOUR CUSTOMERS TRUST YOU?
ARE YOU FEELING STUCK WITH THE GROWING COMPLEXITY OF MOBILE ECOSYSTEM
OR JUST WORKING IN MOBILE TO MAKE A
LIVING?
Do You know this?
Missing INTIMACY FACTOR
What are some shifts?
Now About That Distribution Problem…
Now About That Discovery Problem…
The Elephant in the room…
MY Favorite QUOTE
“Business is not about formality, or winning, or the bottom line, or profit, or trade, or commerce, or any of the things the business books tell you it’s about. Business is what concerns us. If you care about something enough to do something about it, you’re in business.”
What it means for us?
A new and revolutionary entertainment experience that showcases the
convergence of technology, innovation, services and content in a way that
resonates with consumers.
The new definition of Next Gen
The NEW comers
KEY to SUCCESS???
The BIG Picture – A New Gaming EcosystemBuilding an experience that’s not an isolated experience on a given device but part of a bigger experience
• Engage users beyond a single device
• Develop engagement events within mobile games for cross platform play (Increase DAU & Retention)
• Ability to sync up/ Create infrastructure
• Cross Promote
Tweet, Email or Simply Ignore
Deepika BajajEmail:
[email protected]@capcom.com
Twitter:@invincibelle
