misconceptions about search engine marketing

Misconceptions About Search Engine Marketing

The majority of the website owners have outdated information

about what’s important for their online presence and search

engine marketing… so much so that if they implemented what

they know they would see little in the way of results.

Few website owners can keep up with the newest practices and

trends of web marketing. After all, web marketing is a full time job

and website owners have to manage their own products and

services, as well as keeping abreast of changes within their own

industries. This is why it makes sense to hire professionals who

can help increase and maintain website growth.

There are a number of common misconceptions held by website

owners about search engine marketing, including these:

An SEO ‘quick fix’ is enough!

It doesn’t matter whether you’re owner of established website

or you’re about to start a new one. Short term search engine

marketing is a big no-no if you want your website to head in the

right direction.

Why so? It’s because Google frequently changes its search

process. Your website can achieve high rankings with help of

SEO but they would go down dramatically once you stop the

SEO service. Apart from this, if your website is new to the

market then you must use SEO services for a longer period of

time for proper growth.

No need to have a mobile-friendly website!

Mobile friendly websites are critical! A non-mobile-friendly site

can seriously hamper your rankings. In recent years the

percentage of people using mobile devices for searching has

increased greatly.

Your website layout must fit properly into the screen of mobile

phones and be compatible at different resolutions. At Online

Consulting we provide full assistance for mobile search in

Sydney.

Social media is not important for search marketing.

Social media is super important! And this remains true even if

your clients or website users aren’t themselves on Facebook,

LinkedIn, Twitter and the like. Social media is an integral and

important part of any web marketing campaign today.

Online Consulting