misconceptions about search engine marketing
TRANSCRIPT
Misconceptions About Search Engine Marketing
The majority of the website owners have outdated information
about what’s important for their online presence and search
engine marketing… so much so that if they implemented what
they know they would see little in the way of results.
Few website owners can keep up with the newest practices and
trends of web marketing. After all, web marketing is a full time job
and website owners have to manage their own products and
services, as well as keeping abreast of changes within their own
industries. This is why it makes sense to hire professionals who
can help increase and maintain website growth.
There are a number of common misconceptions held by website
owners about search engine marketing, including these:
An SEO ‘quick fix’ is enough!
It doesn’t matter whether you’re owner of established website
or you’re about to start a new one. Short term search engine
marketing is a big no-no if you want your website to head in the
right direction.
Why so? It’s because Google frequently changes its search
process. Your website can achieve high rankings with help of
SEO but they would go down dramatically once you stop the
SEO service. Apart from this, if your website is new to the
market then you must use SEO services for a longer period of
time for proper growth.
No need to have a mobile-friendly website!
Mobile friendly websites are critical! A non-mobile-friendly site
can seriously hamper your rankings. In recent years the
percentage of people using mobile devices for searching has
increased greatly.
Your website layout must fit properly into the screen of mobile
phones and be compatible at different resolutions. At Online
Consulting we provide full assistance for mobile search in
Sydney.
Social media is not important for search marketing.
Social media is super important! And this remains true even if
your clients or website users aren’t themselves on Facebook,
LinkedIn, Twitter and the like. Social media is an integral and
important part of any web marketing campaign today.
Online Consulting