minority recruitment training presentation 2015 1

Minority Recruitment Training Presentation

2015

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Minority Student Recruitment

The Basics

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AAUM’s Minority Student Recruitment Initiative (MSRI)

• Started in 2007 in response to Prop 2– Statewide ban on race-and-gender based

affirmative action use in public institutions– Fear that U-M would appear unfriendly or

unwelcoming to minority applicants

• MSRI was created to fill the gap that Prop 2 could potentially create

• Designed to ensure that qualified admitted students were choosing to attend U-M

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MSRI, cont.

• Started with approximately 80 alumni• MSRI volunteers were from all over the US• Underrepresented Minority alumni

– African American, Hispanic, Native American

• First “Called to Action” in March of 2007• MSRI eventually became known as Each

One, Reach One in 2008

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Each One, Reach One

• Also known as EOROs• Called to action in 2007 through 2014• The EORO activity became an official part

of the Alumni Student Recruitment Program in 2008

• EOROs receive communications and information from the ASR Program

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Recruiting Timeline&

Matching ProcessHow we make it do

what it do!

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EORO Matching

• Occurs in the winter/spring • Matching is done after large groups of

admits are made so there is a full roster to work with

• When possible, matching is done by:1. Ethnicity

2. High school attended by alum & student

3. City alum & student live in

4. State7

Volunteer Expectations and Responsibilities

• Keep your contact information up-to-date– Especially your email address!

• Contact your students in a timely manner, within 5-7 days of receiving your “call to action”

• Understand that student contact information is self-reported and is the only information available

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Alumni Recruitment Efforts

• Every contact you make is important and appreciated

• After September, you can “track” whether your students enrolled by checking the U-M on-line directory

• Since there are many reasons why a student may choose to go elsewhere, there is no “report card” created by the ASR program, nor are volunteers “graded”

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Recruiting Tips &

Best Practices

“Congratulations!”

Now what?

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Contacting Students

• Before you call:– Review resources so you know they exist!– Reflect on the things that made your time at

U-M special & be prepared to share that

• Call at a time when the student will more likely be available– After school, early evenings, Saturdays,

Sundays after worship services

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Contacting Students, cont.

• During your call:– Try to create a two-way conversation– Share what you loved about your U-M days– Avoid “yes” or “no” questions– (brief) Silence is okay!– Leave your name/number for later follow-up– Feel free to talk to parents/guardians, if

student is unavailable

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Answering Student Questions

• Refer, Refer, Refer!– Admissions Office Call Desk

• Can answer 100% of questions

– Admissions website• Available 24/7• Can answer 99% of questions

– Live chat– “Ask Us” FAQs

• U-M Detroit Center is an excellent local resource, www.admissions.umich.edu/detroit

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Don’t play the, “I’ll get back to you” game!

Student asks

question

Alum

Phyllis DELAY

Admissions

Phyllis Alum

DELAY

Student gets

answer

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Refer, refer, refer!

Alum

StudentOUA!

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Office of Undergraduate Admissions (OUA) Resources

• OUA Web site, www.admissions.umich.edu

• OUA Call Center, 734.764.7433– Monday - Friday:  8:00 AM - 7:00 PM EST

Saturday - Sunday:  Closed

• OUA Online Live Chat– Monday - Friday:  8:00 AM - 6:30 PM EST

Saturday - Sunday:  Closed

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Alumni Student Recruitment Program Resources

• ASR Web site, www.umalumni.com/asr– Inside Recruitment enewsletter– Recruiter Resources & Materials

• ASR Staff– Phyllis Taylor, Alumni Association,

734.764.2316, phtaylor@umich.edu– Julie Simon, Admissions Office,

734.936.3299, simonjm@umich.edu

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Things to keep in mind

• Share what you love about your U-M days.• You don’t have to know all the answers—

the key is knowing when/how to refer.• ALWAYS direct students to the Admissions

web site or to the call center– Allows students to review at their convenience– Allows for students to ask follow-up questions

• HAVE FUN! 18

Alumni Student Recruitment Program

Phyllis TaylorAlumni Association

phtaylor@umich.edu

734.764.2316

Julie SimonOffice of Admissions

simonjm@umich.edu

734.936.3299

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We appreciate all that you do for U-M

Thank You!

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