minimally invasive surgery instrument pricing & positioning analysis
Post on 12-Apr-2017
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www.idrmedical.com @IDR_Medical
RISKTo determine the risk of
market cannibalization of
existing device
To provide guidance on
product positioning
GUIDANCETo assess the market
potential
POTENTIAL
To develop pricing strategy
STRATEGY
* Investigation
* Surveys
* Interviews
* Analysis
* Modelling
* Forecasting
APPROACHSCOPEUS Europe
OUTPUT* Pricing and positioning strategy by
country
* ROI model
MINIMALLY INVASIVE SURGICAL
INSTRUMENT International Medical Device
Manufacturer
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