millennial destination desirability index

The Millennial Destination Desirability

IndexBrought to you by:

& Professor Damien DuChamp

A Note About Methodology1.20 Critieria

2.4 Categories (Green-Friendly, Liveable,

Meeting People, Seeing Cool Sh*t)

3.Weighted Points Based on Student Survey

4.Research Reports & Instagram

5.Removed NY, LA, London

Most Green-Friendly Cities

1.Amsterdam, Netherlands

2.Seoul, South Korea3.Berlin, Germany4.Kuala Lumpur,

Malaysia5.Rome, Italy

Most Green Friendly:Amsterdam, The

Netherlands(a surprise to no one)

Not only is Amsterdam

known for it’s love of the “green

stuff”, but according to MDDI, it’s the

most eco-friendly city. It’s bike-

friendly, is one of the most water-conservative

cities in the world, and has a high

concentration of eco-friendly

hotels.

Best Cities for Volunteering

1.Seoul, South Korea2.Santa Ana, California,USA

3.Grand Rapids, Michigan, USA4.Nairobi, Kenya5.Chicago, USA

Volunteering in Seoul

Best Places to See Cool Sh*t

1.Mexico City, Mexico2.Istanbul, Turkey

3.Washington D.C., USA4.Tokyo, Japan

5.Las Vegas, USA

Best Place To See Cool

Sh*t :

Best Cities for Skydiving:

1.Prague, Czech Republic

2.Dubai, Emirates3.Daytona Beach,

USA4.Miami, USA

5. Corpus Christi, USA

Highest Selfie Frequency

1.Moscow, Russia2.Wroclaw, Poland3.Dubai, Emirates4.Poznan, Poland5.Santiago, Chile

Most Beards

1.Istanbul, Turkey

2.Sao Paolo, Brazil

3.Chicago, USA4.Milan, Italy

5.Berlin, Germany

Most Liveable Cities

1.Manila, Philippines2.Noida, India

3.Seoul, South Korea4.Tel Aviv, Israel

5.Copenhagen, Denmark

What Makes Manila So Liveable?

- Known for it’s amazing and affordable spas

- You can afford a household staff, maids, drivers, etc.

- All around affordable- Friendly, welcoming locals

- Amazing food

Where to Meet People Easily

1.Lisbon, Portugal2.Prague, Czech Republic

3.Bucharest, Romania4.Amsterdam, Netherlands

5.Melbourne, Australia

The Social Scene in Lisbon

- Stay out til dawn in Bairro Alto- Street art

- Villa rentals in nearby trendy beach towns

- More affordable than more “popular” European cities

Most Couchsurfers:

1.Lisbon, Portugal2.Bogota, Colombia

3.Melbourne, Australia

4.Hiroshima, Japan5.San Jose, Costa

Rica

Highest Hipster Concentration:

1.Brooklyn, USA2. Madrid, Spain

2.Bangkok, Thailand

3.Moscow, Russia4.Berlin, Germany

Best Cities for Craft Beer Tasting

1.Philadelphia, USA

2.San Diego, USA3.Hamburg,

Germany4.Portland, Oregon, USA

5.Asheville, USA

Most Tinder-Friendly

1.Rio De Janeiro, Brazil2.Brooklyn, USA3.Austin, USA

4.Sao Paolo, Brazil5.Hamburg, Germany

Dating in Rio De Janeiro

- Known for it’s extremely casual dating scene.

- Confident, direct approach- Sexualized culture

Top 10 Cities Overall1. Amsterdam, Netherlands

2. Mexico City, Mexico3. Manila, Philippines

4. Tokyo, Japan5. Istanbul, Turkey

6. Seoul, South Korea7. Copenhagen, Denmark

8. Hong Kong9. Brussels, Belgium10.Toronto, Canada

Reasons Millennials Love Amsterdam1. Legal marijuana

2. Lowest cost of living of all European capitals3. “Small town charm”, it’s only 219 square

kilometers4. People prefer bikes to cars

5. Most citizens speak English!6. World class museums, restaurants

7. Amsterdam Airport Schiphol is consistently voted one of the world’s best airports.

#Travel is most associated

with:

1.Rome, Italy2.Berlin, Germany

3.Istanbul, Turkey

4.Dubai, Emirates5.San

Francisco, USA

Why Millennials Love Rome

1.Italian hospitality2.Pizza and Pasta.

Obviously.3.Incredible historic and

art culture4.Photogenic

5.Endless wine6.Romantic

Cities Mentioned Most Frequently

1.Tokyo, Japan2.Amsterdam, Netherlands

3.Rome, Italy4.Brussels, Belgium

5.Washington D.C., USA

Why Millennials Love Tokyo

1. Easy to get around (fantastic subway system)

2. Sushi, noodles, and sake. Tokyo has more Michelin Stars than any city in the

world. “Tiny food” is a huge trend happening in the Japanese food scene. Also, Japan is essentially paradise for

Vegans.3. High fashion

4. Super high-tech5. “Weird” factor, from fashion, to food,

and museums.6. Massive baseball following

7. Cat cuddling cafes. This one goes without saying.

8. Most bars per square meter

Most Geo-tagged on Instagram

1.Sao Paolo, Brazil2.Melbourne, Australia

3.Berlin, Germany4.Rio De Janeiro

5.Bangkok, Thailand

Why Millennials Love Sao Paolo

1.Futebol!2.Amazing Brazilian food

3.Buzzing art scene4.Exciting nightlife

Thank You!

Brought to you by:

& Professor Damien DuChamp