mike petit presentation

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

AnnouncementAnnouncement

mike.petit@openamplify.com

Mike Petit, Co-Founder/CIO

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Announcing Ampliverse

First of its kind

A Game Changer for Web Content Monetization

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

OpenAmplify: The Meaning of Content

Interest Categories People Brands

Sentiment

Actions!Intentions!

Locations

Timeframes

Topics

Guidance

Professional Content & Social Media:

UNSTRUCTURED

What are they interested in?

What are they interested in?

Actionable, Real-time

Data!

Actionable, Real-time

Data!

Do they feel positive, or negative?

Do they feel positive, or negative?

Are they ready to buy?Are they ready to buy?

What’s the timeframe?What’s the timeframe?

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

It’s about ‘CARS’It’s about ‘CARS’

Why It’s a Game Changer

Most customers need customized classification

“I ‘m going to get that nice new clutch this weekend. Should I buy it online or at the mall?”

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

It’s about ‘CARS’It’s about ‘CARS’No, it’s about ‘HANDBAGS’...because I sell handbags ;-)

No, it’s about ‘HANDBAGS’...because I sell handbags ;-)

Why It’s a Game Changer

Most customers need customized classification

“I ‘m going to get that nice new clutch this weekend. Should I buy it online or at the mall?”

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

It’s about ‘CARS’It’s about ‘CARS’

Why It’s a Game Changer

Most customers need customized classification

“I ‘m going to get that nice new clutch this weekend. Should I buy it online or at the mall?”

We can customize the taxonomy but that’s only half the challenge It’s about handbags...but what about handbags? Without understanding, classification is an incomplete solution for content monetization Classification must reflect your needs, not general needs

No, it’s about ‘HANDBAGS’...because I sell handbags ;-)

No, it’s about ‘HANDBAGS’...because I sell handbags ;-)

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Monetization requires a One-Two Punch. Not just classification... ...But understanding as well...

“Clutch” regarded positively... Definitive intent to buy a clutch this weekend... Author seeks advice on buying it...

...Leads to a monetizable outcome: “place a Handbag ad” Ampliverse and OpenAmplify deliver that One-Two Punch Here’s how it works...

Why It’s a Game Changer: the One-Two Punch

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

How Do I Use Ampliverse?

Build your view of the universe using a simple, easy-to-learn/use format:– Simple text format– Easy learning curve– More than adequate for most needs

<node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node></node>

<node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node></node>

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

AmpliverseID 1239AmpliverseID 1239

<node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node></node>

<node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node></node>

How Do I Use Ampliverse?

Upload the Ampliverse into OpenAmplify:– Upload page provided, or use our Ampliverse Builder – OpenAmplify returns a permanent “AmpliverseID”

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

• Fashion•Handbags

•Clutch

• Fashion•Handbags

•Clutch

AmpliverseID=1239AmpliverseID=1239“I’m going to get that nice new clutch this weekend…”

“I’m going to get that nice new clutch this weekend…”

How Do I Use Ampliverse?

Upload the Ampliverse into OpenAmplify:– Upload page provided, or use our Ampliverse Builder – OpenAmplify returns a permanent “AmpliverseID”– Include the AmpliverseID in your OpenAmplify API call– Monetization Options Delivered in a Single Operation

• Clutch viewed positively• Intent to buy this weekend• Seeks advice on buying

• Clutch viewed positively• Intent to buy this weekend• Seeks advice on buying

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Case Study: Social CRM Provider

CRM requires triage and caseload management

–Understanding determines what’s going on...

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Case Study: Social CRM Provider

CRM requires triage and caseload management

–Understanding determines what’s going on...–...and Classification determines the appropriate response: “Engaged customer, route to Handset Tech CRM”

My new phone is cool, I like the features. But you should make it easier to download apps without having to connect to my computer.

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Case Study: Social Media Publisher

Boosting the value of inventory

–Social media ad inventory sells cheap because it’s “risky”

–Understanding the content lowers risk, increases relevancy, raises value...

I tested a nice new Camry yesterday. Great acceleration, and a Hybrid option. If the price is right, I’ll buy one.

Topic: CamryPolarity: PositiveIntent: BuyOpportunity!

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Case Study: Social Media Publisher

Boosting the value of inventory

–Social media ad inventory sells cheap because it’s “risky”–Understanding the content lowers risk, increases relevancy, raises value...–...Classification determines the ad to serve

I tested a nice new Camry yesterday. Great acceleration, and a Hybrid option. If the price is right, I’ll buy one.

Topic: CamryPolarity: PositiveIntent: BuyOpportunity!

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

How Ampliverse is Delivered

Ampliverse is a Combination of Tools and User Support:– A Simple Format– An Upload page

<node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node></node>

<node text=“fashion”> <node text=“handbags”> <node text=“clutch” /> <node text=“purse” /> </node></node>

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

How Ampliverse is Delivered

Ampliverse is a Combination of Tools and User Support:– A Simple Format– An Upload Page– An “Ampliverse Builder”

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Ampliverse Builder

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Ampliverse Builder: Related Word Suggestions

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Ampliverse Builder: Related Word Suggestions

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Ampliverse Builder: Related Word Suggestions

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Ampliverse Builder: Test in Place

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Ampliverse Builder: Test in Place

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Ampliverse Solutions Partner

The Customer Needs:– Expertise in Ampliverse Creation– Someone to Connect the Dots and Deliver a Solution– Ongoing Support

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Ampliverse Solutions Partner

The Customer Needs:– Expertise in Ampliverse Creation– Someone to Connect the Dots and Deliver a Solution– Ongoing Support

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

The Ampliverse Solution

Your Requirements

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

The Ampliverse Solution

Your Requirements

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Try Ampliverse for Free!

Use Ampliverse and OpenAmplify for Free:– Get an API key from www.openamplify.com– 1000 Transactions/Day Free of Charge for Any Purpose

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

Try Ampliverse for Free!

Use Ampliverse and OpenAmplify for Free:– Get an API key from www.openamplify.com– 1000 Transactions/Day Free of Charge for Any Purpose

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OpenAmplify | The Meaning Platform

© OpenAmplify 2010 | Private and Confidential

www.openamplify.com

mike.petit@openamplify.com

Mike Petit, Co-Founder/CIO