mike beverland presentation
TRANSCRIPT
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Overview
MeThe GroupPlansYou + Us
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• Design thinking
• Teaching vs. research vs. relevance?
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• Research• Teaching
– Where did marketer’s creativity go?
• Industry
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The Marketing Group
• Team of 10 academics • Top ranked MSc Marketing in UK• Ranked at 5 in UK for Research• Home to the Centre of Research in
Advertising and Consumption
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Where we’ve come from, where we’re going
B2BMarketing capabilitiesB2C
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The Future
• Revised MSc Marketing– Structural changes– Soft changes more critical
• Engagement with industry / alumni partners
• Criac– Academic to Industry Engagement
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Mike, what options are there to engage with the group?
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You + Us• Informal &
Formal– Research
• Consultancy, placement and KTP
– Teaching• FYP through to
assessments and guest lecturing