microblogging product design

Values and Principles

�� �@hengdm

Microblogging Product Design

“We become what we behold. We shape our tools and then our tools shape us.”

Marshall McLuhan, 1964

Product’s Values

Values !væljus

a person's principles or standards of behavior; one's judgment of what is important in life

New Oxford American Dictionary

Revolutionary

*Slide from Apple WWDC09

Absolute

Web Service Essentials

Content

Rela

tion

ship

Close

Casual

Private Public

SMS

IM

BBS

Facebook

LinkedIn

IRC

Floating bottle

Email

Cell

BlogWikipedia

Content

Rela

tion

ship

Close

Casual

Private Public

Twitter

SMS

IM

BBS

Facebook

LinkedIn

IRC

Floating bottle

Email

Cell

BlogWikipedia

Microblogging

Product definitionContent structure

Messaging mechanismAnd more...

Define a solution,not a collection of features.

*Slide from Apple WWDC09

for (your audience)

(your solution)

(Your differentiator)

*Slide from Apple WWDC09

Absolute and open

rapid information spreading

for casual web users

Product definitionContent structure

Messaging mechanismAnd more...

Content structure

Text

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK My favorite quote!

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK My favorite quote!

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

@shuady: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK My favorite quote!

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

@shuady: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

Content structure

Text

Attachment

Content structure

Text

Attachment

Meta

Content structure

Text

Attachment

Meta

Length

Product definitionContent structure

Messaging mechanismAnd more...

Cont

ent

Spreading

Public Conditional Private

Message Reply Direct Message

Quote Forward Direct Forward

Cont

ent

Spreading

Public Conditional Private

Message Reply Direct Message

Quote Forward Direct Forward

Product definitionContent structure

Messaging mechanismAnd more...

And more...

URL

List

API

Thread

“We become what we behold. We shape our tools and then our tools shape us.”

Marshall McLuhan, 1964

Contact

�� �@hengdm