microblogging product design

30
Values and Principles @hengdm Microblogging Product Design

Upload: heng-duanmu

Post on 26-Jun-2015

122 views

Category:

Business


0 download

DESCRIPTION

an old speech back in 2010, talking about microblogging (not Twitter)

TRANSCRIPT

Page 1: Microblogging product design

Values and Principles

�� �@hengdm

Microblogging Product Design

Page 2: Microblogging product design

“We become what we behold. We shape our tools and then our tools shape us.”

Marshall McLuhan, 1964

Page 3: Microblogging product design

Product’s Values

Page 4: Microblogging product design

Values !væljus

a person's principles or standards of behavior; one's judgment of what is important in life

New Oxford American Dictionary

Page 5: Microblogging product design

Revolutionary

*Slide from Apple WWDC09

Page 6: Microblogging product design

Absolute

Page 7: Microblogging product design

Web Service Essentials

Page 8: Microblogging product design

Content

Rela

tion

ship

Close

Casual

Private Public

SMS

IM

BBS

Facebook

LinkedIn

IRC

Floating bottle

Email

Cell

BlogWikipedia

Page 9: Microblogging product design

Content

Rela

tion

ship

Close

Casual

Private Public

Twitter

SMS

IM

BBS

Facebook

LinkedIn

IRC

Floating bottle

Email

Cell

BlogWikipedia

Page 10: Microblogging product design

Microblogging

Page 11: Microblogging product design

Product definitionContent structure

Messaging mechanismAnd more...

Page 12: Microblogging product design

Define a solution,not a collection of features.

Page 13: Microblogging product design

*Slide from Apple WWDC09

Page 14: Microblogging product design

for (your audience)

(your solution)

(Your differentiator)

*Slide from Apple WWDC09

Page 15: Microblogging product design

Absolute and open

rapid information spreading

for casual web users

Page 16: Microblogging product design

Product definitionContent structure

Messaging mechanismAnd more...

Page 17: Microblogging product design

Content structure

Text

Page 18: Microblogging product design

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK My favorite quote!

Page 19: Microblogging product design

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK My favorite quote!

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

@shuady: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

Page 20: Microblogging product design

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK My favorite quote!

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

@AlanK: The best way to predict the future is to invent it.

@hengdm: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

@shuady: @AlanK: The best way to predict the future is to invent it. @hengdm: My favorite quote!

Page 21: Microblogging product design

Content structure

Text

Attachment

Page 22: Microblogging product design

Content structure

Text

Attachment

Meta

Page 23: Microblogging product design

Content structure

Text

Attachment

Meta

Length

Page 24: Microblogging product design

Product definitionContent structure

Messaging mechanismAnd more...

Page 25: Microblogging product design

Cont

ent

Spreading

Public Conditional Private

Message Reply Direct Message

Quote Forward Direct Forward

Page 26: Microblogging product design

Cont

ent

Spreading

Public Conditional Private

Message Reply Direct Message

Quote Forward Direct Forward

Page 27: Microblogging product design

Product definitionContent structure

Messaging mechanismAnd more...

Page 28: Microblogging product design

And more...

URL

List

API

Thread

Page 29: Microblogging product design

“We become what we behold. We shape our tools and then our tools shape us.”

Marshall McLuhan, 1964

Page 30: Microblogging product design

Contact

�� �@hengdm