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MEDIA-KIT
UNITED MEDIA PLATFORM
BRAND «ROSSIYSKAYA GAZETA»:
«Rossiyskaya gazeta» Daily social and political newspaper «Rossiyskaya gazeta» - Nedelya Weekly issue «Rodina» Monthly historical magazine RG.RU Web portal «Rossiyskaya gazeta» supplements Special color thematic supplements
UNIQUE EDITIONS — UNIQUE AUDIENCE
More than 800 000 people read «Rossiyskaya gazeta» daily More than 17 000 000 people visit RG.ru monthly More 700 000 people use «Rossiyskaya gazeta» mobile devices More 970 000 people composed in official groups "Rossiyskaya Gazeta" in all the major social networks
Source: TNS Media, NRS Russia, may - october 2016; Google analytics december 2016.
THE REGIONAL NETWORK
THE REGIONAL NETWORK OF «ROSSIYSKAYA GAZETA» - 33 BRANCHES IN MAJOR CITIES OF RUSSIA ANS CIS
33 branches in Russia and CIS
RATING OF DAILY BUSINESS PRESS
DYNAMICS REFERENCES MATERIALS NEWSCASTS AND PRESS REVIEW ON TV AND RADIO FOR JANUARY — DECEMBER 2016
DURATION OF REFERENCE MATERIALS MATERIALS NEWSCASTS AND PRESS REVIEW ON TV AND RADIO FOR JANUARY — DECEMBER 2016
Source: TNS Media Intelligence, january — december 2016 года
Total references
Duration (min)
TV 523 1 269
Radio 4 648 3 652
According to results 2016 year, “Rossiyskaya gazeta" total january-december edition cited 6 074 times, and total duration of the material with the mention of 82 hours 1 minute.
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janu
ary
febr
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mar
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april
may
june july
augu
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sept
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2016
Rossiyskaya gazeta Kommersant Vedomosti Izvestiya
RATING OF DAILY BUSINESS PRESS
Edition Region Average issue readership may — october 2016
Rossiyskaya gazeta
Russia 809 500
Moscow 146 300
St. Petersburg 56 000
Kommersant
Russia 219 800
Moscow 108 900
St. Petersburg 37 300
Vedomosti
Russia 147 600
Moscow 89 600
St. Petersburg 9 100
RBK-daily
Russia 293 700
Moscow 135 100
St. Petersburg 14 800
ISSUE READERSHIP OF DAILY NEWSPAPERS
Source: TNS Media, NRS Russia, Moscow, St. Petersburg, may — october 2016
AUDIENCE: «ROSSIYSKAYA GAZETA»
executive
specialists
high and middle revenue
higher
education
active age (20-54)
«Rossiyskaya gazeta» - today is a modern multimedia platform that daily provides readers with the most recent, trustworthy and major information about regional, federal and world wide events.
Daily (except Saturdays and Sundays)
Volume: 16 - 24 pages Circulation: 160 000 copies – daily issue Distribution: 65% subscribers, 35% retail Color: for Moscow and Saint-Petersburg readers newspaper is represented in color Source: TNS Media, NRS Russia, may — october 2016
809 500 Russia
146 300 Moscow
56 000 St. Petersburg
55,9%
46,5%
56,6%
19,8%
16,4%
SOCIO-DEMOGRAPHIC PROFILE OF «ROSSIYSKAYA GAZETA» AUDIENCE
RUSSIA GENDER
EDUCATION REVENUE TARGET AUDIENCE
AGE
9 112 900 Semiannual audience
809 500 Audience of one issue
1 134 300 Loyal audience
452,1 Women
357,4 Men
376,5 Higher 340,1
Middle
ths.
ths.
pe
op
le
pe
op
le
ths.
peo
ple
Source: TNS, NRS-Russia, may — october 2016
112,8 High
16-24 years
85,4 ths.
25-34 years
130,6 35-44 years
137,5 45-54 years
126,7
160,5 Specialists
132,9 Executive
61,5 White collars
ths.
peo
ple
pe
op
le
pe
op
le
ths.
peo
ple
ths.
peo
ple
ths.
pe
op
le
ths. ths. ths.
ths.
AUDIENCE: «ROSSIYSKAYA GAZETA» - NEDELYA
executive
specialists
high and middle revenue
higher
education
active age (18-60)
«Rossiyskaya gazeta» - Nedelya weekly issue of "Rossiyskaya Gazeta"
Frequency: 1 per week (Thursday)
Format: А3 Federal circulation: 3 300 000 copies Moscow circulation: 140 000 copies Distribution: Russia /ad targeting option is available/ Color: Moscow and St.-Petersburg in color, regions – black-white Source: FOM, june 2016
4 873 585 Russia
78,1%
32,1%
70,1%
13,9%
7,3%
Major rubrics: • Topic of the week • Event of the week • Week of jurisdiction
• Finance • Through out the world • Education • Medicine • Healthcare • Your finance
• Real estate • Cars • Feed back • Authors rubric • Commerce • Moscow pages
• Movies • TV schedule • Garden and yard • Culture, sport • Weather • Crosswords
90% subscription
10% retail
Distribution
«RODINA» - MONTHLY HISTORICAL MAGAZINE
MONTHLY ILLUSTRATED HISTORICAL MAGAZINE
Founded in 1879 the magazine continues the tradition of its pre-revolutionary publications. In its present form it has been published since 1989. Since January 2014 the magazine is in a line of printed products of the Rossiyskaya gazeta. The decision to transform the magazine in its design and content is due to increasing interest of the Russians to the history of their country.
Frequence: 1 per month Print: full color Format: А4 Volume: 140 pages Circulation: 15 500 copies
AUDIENCE‘S INTEREST IN HISTORICAL THEMES IS GROWING
SEARCHES GROWTH IN THE INTERNET IN RUSSIA IN 2015
History textbook +33%
Source: Google Trends 2016
Russian history +30% History of
Russia +16%
SPECIAL THEMATIC SUPPLEMENTS
Special color thematic supplements to «Rossiyskaya gazeta»:
• Wide thematic spectrum: investments, ecology, industrial and manufacturing fields, regions, international cooperation, etc.
• Effective way of your business promotion
• Direct contact with target audience
• Publication of client-oriented supplements
Thematic and special supplements to «Rossiyskaya gazeta» represented in two formats:
• А2, newsprint, volume 4-8 pages
• В3, glossy coated paper, volume by 16 pages
WEB SITE RG.RU
AFFLUENT SOCIAL AND POLITICAL WEB SITE Comfortable and easy to use design that meet all the requirements of modern tendencies
More than 17 000 000 people visit Rg.ru monthly
More than 700 000 people use «Rossiyskaya gazeta» mobile supplements
Online translations of social and political, business, cultural and sports events
Unique photo archive of modern and contemporary history of Russian Federation
News and thematic video content from our own correspondents in Russian Federation and abroad
Source: Google analytics, december 2016
RG.RU WEB SITE TRAFFIC RANK
RG.RU WEB SITE TRAFFIC RANK IN RUSSIA AND ABROAD
56 500 000 total number of displays per month
17 160 000 unique visitors per month
5 250 000 unique visitors per week
1 000 000 unique visitors per days
Source: Google Analytics, december 2016 Source: TNS Web Index
0
2000
4000
6000
8000
10000
12000
Rg.ru Kommersant.ru Vedomosti.ru
SOCIO-DEMOGRAPHIC PROFILE OF RG.RU AUDIENCE
8 995 000 Monthly audience
3 256 000 Weekly audience
626 000 Daily audience
3,8 Women
5,2 Men
6,3 Higher 3,8
Middle
mln. people
Source: TNS Web Index, december 2016
4,2 High
18-24 years
0,8 mln.
25-34 years
2,1 35-44 years
1,9 45-54 years
1,9
Information concerning Russian Federation only
2,6 Specialists
1,9 Executive
1,5 White collars
mln. people
mln. people mln. people
mln. people
mln. people
mln. mln. mln.
mln. people mln. people
RUSSIA GENDER
EDUCATION REVENUE TARGET AUDIENCE
AGE
pe
op
le
pe
op
le
pe
op
le
MOBILE SUPPLEMENTS AND SOCIAL NETWORKS
ANDROID
IPHONE iOS
16 500 active users
10 500 active users
More than 225 000
More than 485 000
TWITTER 322 429 subscripts
970 817 TOTAL AMOUNT OF SUBSCRIPTS
«Rossiyskaya gazeta» is widely represented in most popular social networks in Russian Federation and abroad.
VKONTAKTE
GOOGLE PLUS
ODNOKLASSNIKI
79 444 subscripts
159 161 subscripts
265 924 subscripts
143 859 subscripts
installations
installations
MEDIA CENTER
Media Center of "Rossiyskaya gazeta" - the multifunction information platform actively operating since November 2005. Regular guests of the Media center: members of the Government of the Russian Federation, the State Duma deputies, Federation Council members, heads of Russian regions, leaders of state corporations, famous people of culture, arts, sports, business representatives.
► press conferences ► round tables ► expert councils ► business appointments ► film shows ► presentations ► forums ► «hot lines»
Events of the media center "RG" are accompanied by an active announcing on the main page of RG.RU, on the page of Media Center mc.rg.ru and in the "Rossiyskaya Gazeta" daily newspaper. Materials on the press event results is placed on the page of the Media Center mc.rg.ru and in the newspaper under the heading "Media Center." Implemented mandatory photo and video shooting Photo Service "RG", followed by placement on the website. Perhaps professional moderation press events leading journalists "RG". The compulsory photo and video shooting implemented by photo service of "RG" followed by placement on the website. The professional moderation of press events by leading journalists of "RG" is available.
The Media Center is connected to Wi-Fi, all rooms are equipped with sound-amplifying equipment, plasma TV and air conditioning.
LOOK FORWARD TO COLLABORATING!
THE MEDIA CENTER
ACTIVITIES:
Media Center of " Rossiyskaya gazeta" consists of four rooms:
cinema hall - the total area - 203 sq.m. 1 - 103 seats Blue hall - the total area - 59, 6 sq.m. - 40 seats White Hall - total area - 27.3 sq.m. - 18 seats lobby – the total area - 41, 3 sq.m.
THANK YOU FOR YOUR ATTENTION!
ADVERTISING DEPARTMENT: (499) 257 40 98 (499) 257 37 52 E-MAIL: REKLAMA@RG.RU
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