media planning and buying

• Age : 18-45• Gender : Female• (as this magazine is for woman)• Income : 3 lacs & above• Education : School & College students, • Graduates, Undergraduates,• University students.• Occupation : Full time workers, Partime workers, • Business Executives, Teachers, • Professors, Self employers, • Fashion Designers.

Demographics•Target Audience

•Target AudienceSocio Economic classification : >>A1 and B1 (senior officers, executives, industrialists, self employers)

>>A2 and B2 (junior officers and executives, free - lancers)

>>C and D (shop owners, skilled workers)

•Target Audience Psychographics LifestyleActivities : Modern shopers, active, habitual, persona and fashion.Interests : Lifestyle, trends, gossips, passion.Opinions :

• We are relaunching the idiva magazine which is the part of times if india group.• The introductory price for the magazine is Rs 5/- .• It is a national launch.• The budget for the print campaign is Rs 2.5crore.• The campaign duration is for 2 months and the

size of advertisement is halfpage for newspaper and double spread full page for magazine.

•Media planning for DailiesDailies CPM Cost of ad

(rate*800sq.cm)

No. of insertion

Total cost Justification

Times of India

1.05 6264000 30 0 Free i.e it’s a times group magazine

Hindustan Times

1.08 3200000 3 9600000 High readership

The Hindu 1.09 1840000 3 5520000 High reach and cost effective

The Telegraph

2.56 2472000 3 7416000 Target audience

Total cost 22536000

•Media planning for MagazinesMagazines CPM Cost of ad No. of

insertion Total cost Justification

India Today(weekly)

8 0 Owned by times group

Femina(fortnightly)

964.39 325000 4 1300000 High reach and target audience

New woman(monthly)

272.94 232000 2 464000 Cost ffectiveand target audience

Meri saheli(monthly)

295.45 325000 2 650000 High readership and reach

Total cost 2414000

Total cost for newspaper 22536000

Total cost of magazine 2414000

Total expenditure cost 24950000

Amount of cost left 50000

•Media Scheduling

Week 1 Week 2 Week 3 Week 4

Times of India, Meri saheli

Times of India Times of India Times of India

Hindustan Times The Telegraph Hindustan Times The Telegraph

Times of India Times if India

The Hindu Femina The Hindu Femina

Times of India, Times of India Times of India Times of India

India Today India Today India Today India Today

Times of India, New Woman

Times of India Times of India Times of India

Week 5 Week 6 Week 7 Week 8

Meri saheli Times of India Times of India Times of India

Hindustan Times The Telegraph Times of India Times of India

Times of India Times of India Times of India

The Hindu Times of India

Times of India Times of India Times of India

India Today India Today India Today India Today

New Woman Times of India Times of India Times of India