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Media Kit 2019
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WHO WE ARE
The comprehensive source for the curious
and cultured wine lover with an affinity for
global travel, modern food and dining,
craft brews and quality cocktails. Defined by mindset more than
demographics, Wine Enthusiast readers
are best recognized as discovery-driven
learners and influencers who constantly
seek new ways in which to enjoy and
interact with the world.
Our Mission
WHO WE ARE
Audience: 940k+Print + Digital Circulation: 253k*
Frequency: 13 issues per year
DIGITAL
Average monthly page views: 2.1M
Average unique monthly visitors: 1M
Average time spent per visit: 2 min.
Source: *2016 GfK; June 2016 BPA; Google Analytics; Social as of December2017
Total Brand Footprint
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SOCIAL FOLLOWERS
Facebook: 264kTwitter: 211kInstagram: 212kPinterest: 17kLinkedIn: 23k
Total Combined: 727k+
Total Brand Footprint
4 Million
ADVERTISING OPPORTUNITIES WHO WE ARE
▲LIVE EVENTS
▲ MAGAZINE
▲ WINEMAG.COM
▲
NEWSLETTERS
▲ SOCIAL
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We Engage Our Audience Across all Platforms
WHO WE ARE
Circulation Across the Country
advertising.winemag.comSource: December 2017 BPA
AVERAGE CIRCULATION
271,237
4,948 MOUNTAIN
19,520 PACIFIC
8,250 W. SOUTH CENTRAL
3,574 E. SOUTH CENTRAL
20,305 SOUTH ATLANTIC
4,765 NEW ENGLAND
14,475 MIDDLE ATLANTIC
11,926 E. NORTH CENTRAL
4,637 W. NORTH CENTRAL
WHO WE ARE
Editorial Profile
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18% SPIRITS
16% TRAVEL
40% WINE
26% COOKING & DINING
Front of Book: Our Crush
WHO WE ARE
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Editorial Features
WHO WE ARE
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AGE & GENDER
Median Age: 45
Male: 50% Female: 50%
EDUCATED & INFLUENTIAL
Graduated with a college degree: 55%
Managerial/professional: 43%
AUDIENCE
Source: GfK MRI Doublebase June 2017
AFFLUENT
Median HHI: $112,262
Reader Profile: MRI 2017The WE Audience is one of the most desirable audiences available today. Highly educated, affluent, professional, wine and food obsessed
Monthly Issue Themes and Features
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EDITORIAL CALENDAR 2019
FEATURES: Travel, France, Oregon, Vintage Chart
PAIRINGS: Valentine’s Day
WINE BUYING GUIDE: Argentina, Australia, California, France, Germany, Italy, New York, Oregon, Other Europe, Portugal, Spain, Washington
SPIRIT BUYING GUIDE: New Unflavored Vodkas (released in past 24 months)
BEER BUYING GUIDE: Barrel-aged dark Ales
Bonus Circulation/Events: Wine Enthusiast Annual Wine Star Awards
P R I N T A D C L O S E : N O V E M B E R 2 1 M AT E R I A L S D U E : N O V E M B E R 2 8 I N H O M E : J A N U A R Y 3 O N S A L E : J A N U A R Y 8
D I G I TA L
L A U N C H : J A N U A R Y 2 0 1 9
FEBRUARYTravel
FEATURES: Argentina, South Africa, Washington, California, Australia
PAIRINGS: Mexico
WINE BUYING GUIDE: Austria, California, Canada, Chile, France, Greece, Italy, New Zealand, South Africa, Washington
SPIRIT BUYING GUIDE: Irish Whiskey
BEER BUYING GUIDE: Brown Ales
Bonus Circulation/Events: ProWein, Women of the Vine
P R I N T A D C L O S E : D E C E M B E R 2 6 M AT E R I A L S D U E : J A N U A R Y 2 I N H O M E : F E B R U A R Y 4 O N S A L E : F E B R U A R Y 1 9
D I G I TA L
L A U N C H : F E B R U A R Y 2 0 1 9
MARCHNew World Wines
FEATURES: Old Vines, France, Palermo, Brunello, Amaro
PAIRINGS: Southern Italian
WINE BUYING GUIDE: Argentina, Australia, California, France, Germany, Israel, Italy, Oregon, Other U.S., Portugal, Spain, Washington
SPIRIT BUYING GUIDE: Wine-based Aperitivos (excluding Vermouth)
BEER BUYING GUIDE: Golden/ Belgian Ales
Bonus Circulation/Events: VinItaly
P R I N T A D C L O S E : J A N U A R Y 1 6 M AT E R I A L S D U E : J A N U A R Y 2 3 I N H O M E : F E B R U A R Y 2 5 O N S A L E : M A R C H 1 2
D I G I TA L
L A U N C H : M A R C H 2 0 1 9
APRILItaly
Monthly Issue Themes and Features
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EDITORIAL CALENDAR 2019
FEATURES: Culture, France, California, Whisky
PAIRINGS: Vegetarian
WINE BUYING GUIDE: California, Chile, France, Italy, New Zealand, Other Europe, Portugal, South Africa, Spain, Washington
SPIRIT BUYING GUIDE: Añejo Tequila
BEER BUYING GUIDE: Wheat Beers and Saison
Bonus Circulation/Events: South Walton Beaches Food & Wine Festival, WSWA
P R I N T A D C L O S E : F E B R U A R Y 1 3 M AT E R I A L S D U E : F E B R U A R Y 2 0 I N H O M E : M A R C H 2 5 O N S A L E : A P R I L 9
D I G I TA L
L A U N C H : A P R I L 2 0 1 9
MAYWine & Tech
FEATURES: California, Germany, Beach Travel, Monterey, Cocktails
PAIRINGS: Sonoma
WINE BUYING GUIDE: Argentina, Australia, California, France, Germany, Greece, Italy, New York, Oregon, Other South America, Washington
SPIRIT BUYING GUIDE: Jamaica and Barbados Rum
BEER BUYING GUIDE: Lagers
Bonus Circulation/Events: Chardonnary Symposium
P R I N T A D C L O S E : M A R C H 1 3 M AT E R I A L S D U E : M A R C H 2 0 I N H O M E : A P R I L 2 2 O N S A L E : M AY 7
D I G I TA L
L A U N C H : M AY 2 0 1 9
JUNECalifornia
FEATURES: Portugal, Italy, California, New York, Cocktails
PAIRINGS: Salad
WINE BUYING GUIDE: Austria, California, Chile, France, Italy, New Zealand, Other U.S., Portugal, South Africa, Spain, Washington
SPIRIT BUYING GUIDE: Tennessee whiskey
BEER BUYING GUIDE: American Wild Ale and Sours
P R I N T A D C L O S E : A P R I L 1 0 M AT E R I A L S D U E : A P R I L 1 7 I N H O M E : M AY 2 0 O N S A L E : J U N E 4
D I G I TA L
L A U N C H : J U N E 2 0 1 9
JULYSummer
Monthly Issue Themes and Features
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EDITORIAL CALENDAR 2019
FEATURES: Resto, Australia, France, Eastern Europe, Beer
WINE BUYING GUIDE: Argentina, Australia, California, France, Germany, Italy, Oregon, Portugal, Spain, Washington
SPIRIT BUYING GUIDE: Genever and London Dry Gin
BEER BUYING GUIDE: Fruit/Vegetable Beers
Bonus Circulation/Events: Wine Enthusiast 100 Best Wine Restaurants Event
P R I N T A D C L O S E : M AY 8 M AT E R I A L S D U E : M AY 1 5 I N H O M E : J U N E 1 7 O N S A L E : J U LY 2
D I G I TA L
L A U N C H : J U LY 2 0 1 9
AUGUSTRestaurants
FEATURES: France, Napa, Spain, Italy, Cocktails
PAIRINGS: Beefsteak
WINE BUYING GUIDE: Austria, California, Chile, France, Greece, Israel, Italy, New York, New Zealand, South Africa, Spain, Washington
SPIRIT BUYING GUIDE: Orange Liqueur
BEER BUYING GUIDE: Pale Ales
P R I N T A D C L O S E : J U N E 1 2 M AT E R I A L S D U E : J U N E 1 9 I N H O M E : J U LY 2 2 O N S A L E : A U G U S T 6
D I G I TA L
L A U N C H : A U G U S T 2 0 1 9
SEPTEMBERCabernet
FEATURES: Top 40 Under 40, Italy, Greece, Mezcal
PAIRINGS: Seafood
WINE BUYING GUIDE: Argentina, Australia, California, Canada, France, Germany, Italy, Oregon, Other Europe, Other U.S., Washington
SPIRIT BUYING GUIDE: Mezcal
BEER BUYING GUIDE: IPA
P R I N T A D C L O S E : J U LY 1 7 M AT E R I A L S D U E : J U LY 2 4 I N H O M E : A U G U S T 2 6 O N S A L E : S E P T E M B E R 1 0
D I G I TA L
L A U N C H : O C T O B E R 2 0 1 9
OCTOBER40 under 40
Monthly Issue Themes and Features
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EDITORIAL CALENDAR 2019
FEATURES: Top 100 Best Buys, France, California, Travel, New Zealand
PAIRINGS: Thanksgiving
WINE BUYING GUIDE: Sparkling: California, Chile, England, New Zealand, Portugal, South Africa, Spain, Washington; France, Greece, Italy
SPIRIT BUYING GUIDE: New Flavored Vodkas (released in the past 24 months)
BEER BUYING GUIDE: Imperial IPA
P R I N T A D C L O S E : A U G U S T 2 1 M AT E R I A L S D U E : A U G U S T 2 8 I N H O M E : S E P T E M B E R 3 0 O N S A L E : O C T O B E R 1 5
D I G I TA L
L A U N C H : O C T O B E R 2 0 1 9
NOVEMBERBest Buy/ Value
FEATURES: Top 100 Cellar Selections, California, Italy, Rhône, Oregon, Cognac
PAIRINGS: Islands
WINE BUYING GUIDE: Sparkling: Argentina, Australia, Austria, France, Germany, Italy, New York, Oregon; California, Spain, Washington
SPIRIT BUYING GUIDE: VSOP Cognac
BEER BUYING GUIDE: Quadrupel and Strong Dark Ales
P R I N T A D C L O S E : S E P T E M B E R 1 8 M AT E R I A L S D U E : S E P T E M B E R 2 5 I N H O M E : O C T O B E R 2 8 O N S A L E : N O V E M B E R 1 2
D I G I TA L
L A U N C H : N O V E M B E R 2 0 1 9
DECEMBER 1Collector's Issue
FEATURES: The Enthusiast 100, Top 100 Spirits, Top 25 Beers, Wine Star Awards, Chile, Washington, Austria, Martinis
PAIRINGS: Pizza
WINE BUYING GUIDE: California, Chile, France, Italy, New Zealand, Other Europe, Other South America, Other U.S., Portugal, South Africa, Washington
SPIRIT BUYING GUIDE: Single Malt Scotch
BEER BUYING GUIDE: Stouts and Porters
Bonus Circulation/Events: Wine Enthusiast Annual Wine Star Awards
P R I N T A D C L O S E : O C T O B E R 1 6 M AT E R I A L S D U E : O C T O B E R 2 3 I N H O M E : N O V E M B E R 2 5 O N S A L E : D E C E M B E R 1 0
D I G I TA L
L A U N C H : D E C E M B E R 2 0 1 9
DECEMBER 31STBest of Year
General Advertising Rates*
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RATES 2019
*All prices are net
1X 3X 6X 9X 13X
Full Page $32,062 $30,133 $29,513 $28,713 $27,910
2/3 Page Vertical $26,249 $25,873 $25,472 $25,144 $24,818
1/2 Page Horizontal $23,296 $22,829 $22,325 $22,018 $21,710
Junior $21,710 $21,274 $20,809 $20,420 $20,031
1/3 Page Horizontal/Vertical $13,974 $13,599 $13,192 $12,884 $12,574
Full Page Advertorial $40,005
PREMIUM COVER POSITIONS
Back Cover 25% premium
Inside Front Cover 20% premium
Inside Back Cover 15% premium
PREMIUM POSITIONS(Carry a 10% premium)
Page OneOpposite Table of ContentsOpposite MastheadOpposite Editor’s LetterOpposite Out & AboutOpposite Our CrushOpposite Buying Guide Cover
Digital Advertising Rates*
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RATES 2019
*All prices are net
30 Days Run-of-Site Banners (970x90, 300x600, 300x250, 320x50)
$8,500
Dedicated Email Blast $16,500
Social Media Package (Facebook, Instagram Story, Twitter)
$3,850
Branded Instagram Story $6,500
Instagram Takeover (48 hours) $27,500
Native Buying Guide Ad (30 days) $15,000
BIE Sponsored Article $13,750
BIE Dedicated Email Blast $11,000
BIE Newsletter Banner $8,250
Print Specifications
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SPECS
AD SIZES
Full Page with Bleed 9.25" x 11.0625" (234.95mm x 280.99mm)
Trim 9.0" x 10.8125" (228.6mm x 274.64mm)
Safety 8.5" x 10.3125" (215.9mm x 261.94mm)
Spread with Bleed 18.25" x 11.0625" (463.55mm x 280.99mm
Trim 18" x 10.8125" (457.2mm x 274.64mm)
Safety 8.5" x 10.3125" (215.9mm x 261.94mm)
2/3 Vertical 5.25" x 9.75" (133.35mm x 247.65mm)
1/2 Horizontal 8.25" x 5" (209.55mm x 127mm)
1/3 Vertical 2.5" x 9.75" (63.5mm x 247.65mm)
1/3 Horizontal 5.25" x 4.75" (133.35mm x 120.65mm)
Junior Page 5.25" x 7" (133.35mm x 177.8mm)
BINDING:Perfect Bound, jog to foot—0.125" trim at foot
FILE FORMAT:High resolution PDF and PDF/X1a files are accepted. PDF files need to be created using Adobe Acrobat Distiller with high resolution images and fonts embedded. All graphics minimum 300 dpi and CMYK format. Total ink density should not exceed 320%.
PRODUCTION GUIDELINES:For all bleed ads build files to trim size and add .125" bleed on all 4 sides. Ensure that crop marks are offset .125" from bleed.
For ads with a border we recommend the border size to be .25" minimum to avoid any variance when printing.
Allow .25" safety area within trim on all 4 sides (no live matter)
Spread ads must be supplied as 2 separate files and marked for Left and Right
AD MATERIAL SUBMISSIONS:Send materials via email/mail to joakley@wineenthusiast.net
2/3 vertical
1/2 horizontal 1/3 horizontal
Junior Page
1/3
Vert
ical
Full Page
AnnualADVERTISING OPPORTUNITIES
Wine Enthusiast’s highly anticipated annual Top 100 issues provide print and digital advertising opportunities.
AUGUSTTop 100 Best Wine RestaurantsWe unveil the year’s definitive list of the best restaurants to wine and dine in the country.
P R I N T A D C L O S E : M AY 8 I N H O M E : J U N E 1 7 O N S A L E : J U LY 2
D I G I TA L
L A U N C H : J U LY 2 0 1 9
NOVEMBER Top 100 Best BuysOur list of 100 top-ranked wines under $15 from around the globe to savor without breaking the bank.
P R I N T A D C L O S E : A U G U S T 2 1 I N H O M E : S E P T E M B E R 3 0 O N S A L E : O C T O B E R 1 5
D I G I TA L L A U N C H : O C T O B E R 2 0 1 9
DECEMBERTop 100 Cellar SelectionsDecember 1st Issue: Our definitive list of the most collectible and age worthy wines reviewed is the ideal holiday shopping guide for any wine fanatic.
P R I N T A D C L O S E : S E P T E M B E R 1 8 I N H O M E : O C T O B E R 2 8 O N S A L E : N O V E M B E R 1 2
D I G I TA L L A U N C H : N O V E M B E R 2 0 1 9
DECEMBER
Best of YearDecember 31st Issue: The Enthusiast 100 Wines, Top 50 Spirits and Top 25 Beers, all featured in our last issue of the year!
P R I N T A D C L O S E : O C T O B E R 1 6 I N H O M E : N O V E M B E R 2 5 O N S A L E : D E C E M B E R 1 0
D I G I TA L L A U N C H : D E C E M B E R 2 0 1 9
TOP 100 ISSUES
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ADVERTISING OPPORTUNITIES
Each year, our editors travel the world to experience the best wine and food, and in turn, discover the most exciting places to visit. The 10 Best Wine Getaways is one of Wine Enthusiast Magazine’s most anticipated issues of the year.
TRAVEL ISSUEAnnualFEBRUARY
P R I N T A D C L O S E : N O V E M B E R 2 1 I N H O M E : J A N U A R Y 3 O N S A L E : J A N U A R Y 8
D I G I TA L L A U N C H : J A N U A R Y 2 0 1 9
> Contact your salesperson for information on digital sponsorship opportunities for this feature.
CULTURE ISSUEAnnualMAY
P R I N T A D C L O S E : F E B R U A R Y 1 3 I N H O M E : M A R C H 2 5 O N S A L E : A P R I L 9
D I G I TA L L A U N C H : A P R I L 2 0 1 9
ADVERTISING OPPORTUNITIES
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Each May, Wine Enthusiast honors the intersection of wine and popular culture with its Culture issue series. Past themes have been film, music, fashion and sports, with celebrities such as actress Kate Hudson and basketball star Dwyane Wade as our cover subjects. Exclusive interviews with luminaries like Roger Federer, Zac Posen, Kyle MacLachlan and more gave readers a rare glimpse of their personal passion for wine. In 2019, the issue will focus on wine and technology, tapping industry innovators and insiders to talk about how technology is impacting the wine world. From viticulture, vineyard and cellar management to on-premise purchasing and at-home enjoyment, one thing’s for sure: Wine and tech have never been more intertwined.
> Contact your salesperson for information on digital sponsorship opportunities for this feature.
AnnualOCTOBER
ADVERTISING OPPORTUNITIES
This annual list salutes the leaders of a new generation of drinkers. These dynamic young men and women are the innovators, gatekeepers and trendsetters who are changing what and how Americans imbibe. From winemakers to distillers, importers to distributors and sommeliers to cicerones, every October you will meet the country’s latest tastemakers at our Top 40 Under 40 Issue.
40 UNDER 40P R I N T A D C L O S E : J U LY 1 7 I N H O M E : A U G U S T 2 6 O N S A L E : S E P T E M B E R 1 0
D I G I TA L L A U N C H : O C T O B E R 2 0 1 9
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AnnualDECEMBER
ADVERTISING OPPORTUNITIES
Each year, the editors of Wine Enthusiast honor the individuals and companies that have made outstanding achievements in the wine and beverage world. In addition to featuring our annual lists of the Top 100 Wines, Top 50 Spirits and Top 25 Beers, winners are announced in the special December 31st “Best of Year” Wine Star Awards issue.
Honorees are presented their trophies at a black-tie-gala awards dinner in January. The gala will be celebrated in Miami for it’s third year!
Congratulatory print ads in our Best of Year issue as well as digital programs such as top lists sponsorships, nominee & winner programs and more advertising opportunities are available.
BEST OF YEARP R I N T A D C L O S E : O C T O B E R 1 6 I N H O M E : N O V E M B E R 2 5 O N S A L E : D E C E M B E R 1 0
D I G I TA L L A U N C H : D E C E M B E R 2 0 1 9
plus WINE STAR AWARDS
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ADVERTISING OPPORTUNITIES
Video Opportunities
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Wine Enthusiast's IdeaLab is on the forefront of creating impactful native and branded video content for our advertising partners. The video content we create runs on social channels, mobile websites and distribution partners meeting all our sponsor’s strategic needs.
The IdeaLab producers will create the right video solution that resonates with audiences regardless of platform.
> Contact your local salesperson for additional information
ADVERTISING OPPORTUNITIES
Custom Content Solutions
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IdeaLab is the brand-marketing group at Wine Enthusiast Media, staffed with in-house content marketing strategists, editors, designers and developers. We work closely with brands from across the industry to create immersive, memorable content experiences that tell a brand’s story in ways that resonate with the Wine Enthusiast audience, and beyond.
Our expertise spans print, mobile, social, video and long-form content programs, filtered through the lens of lovers of wine and the wine lifestyle. At Wine Enthusiast we are committed to bringing your brand's vision to life through original, well designed and engineered print, digital and live experiences.
Our Capabilities:
• Custom editorial content production
• Mobile-first website design and development
• Email and digital media design
• Social media marketing
• Branded video production
• Beautifully designed custom print programs
> Contact your local salesperson for additional information
ADVERTISING OPPORTUNITIES
Email Advertising
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Wine Enthusiast has several methods of reaching our opt-in email databases including banner placements and dedicated email blasts. Our email products perform above industry averages.
ADVANCE BUYING GUIDE Monthly NewsletterReach the active wine and spirit buyers and members of the trade. Each email contains the ratings and reviews of nearly 1,300 wines and spirits that will appear in the upcoming issue of Wine Enthusiast Magazine and on its online review database. Sent three weeks prior to the magazine’s publication.
Subscribers: 16k Banner Size: 728 x 90
CONSUMER OR TRADE DEDICATED EMAILS: Send your own email creative to our opt-in list of consumer or trade subscribers. You can provide the creative or the Wine Enthusiast's IdeaLab can design and program your email for you (additional fees apply). There is limited inventory for this popular product, be sure to reserve your dedicated blast today!
Creative: Layered PSD fileSize: 600 px wide X no height restrictionSubject Line: 2 optionsLinks: Include URL's and provide their specific placements on the email
Trade Subscribers: 23kConsumer Subscribers: 320k
TOP SHELF Weekly NewsletterFocus is on unique, entertaining, and informative offerings with links to the best and latest recommendations on wines, pairings and the products that enhance the lifestyle of wine.
Subscribers: 320k Banner Size: 728 x 90
Average Open Rate: 24%
Average CTR: 6%
ADVERTISING OPPORTUNITIES
BIE NEWSLETTERS
Click-to-open Rate: 11%Open Rate: 23%Total Subscribers: 22k+
Brand Article Publish your own content on BIE and reach a targeted and engaged trade audience
MEDIA PLAN INCLUDES:• Published article, video or product announcement • BIE landing page promotional spot • Promotional spot in the weekly BIE Newsletter • Brand logo and roadblock ad placements on article
linking back to sponsors site
BIE Newsletter SponsorshipSponsor our weekly newsletter with a banner and 20 words of promotional copy with an image or logo.
Dedicated Email BlastSend your own email creative to our industry list of 22k subscribers.
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Beverage Industry EnthusiastBeverage Industry Enthusiast (BIE) is Wine Enthusiast’s news and information hub on WineMag.com covering the wine, beer and spirits industries. Written and produced with a fresh POV and voice, BIE is the go-to online destination for trade news and reporting. Original content includes articles, videos, feature stories, breaking news and aggregated content from trusted news outlets.
Advertising Contacts
CONTACT US
Senior Vice President Wine Enthusiast Media JAY SPALETA
914.218.9262jspaleta@wineenthusiast.net
Advertising Director BRETT RACHLIN
914.345.9463 x4620brachlin@wineenthusiast.net
Sales & Marketing CoordinatorJILL M. OAKLEY
914.345.9463 x4134joakley@wineenthusiast.net
Creative Services DirectorANIKA DELUCA
914.345.9463 x4205adeluca@wineenthusiast.net
Digital Advertising DirectorGREG REMILLARD
914.345.9463 x4607gremillard@wineenthusiast.net
Digital Advertising Producer BRIDGET THOMAS
914.345.9463 x4136bthomas@wineenthusiast.net
Director, Special Projects & EventsDirector, Importer ConnectionJEN CORTELLINI
914.345.9463 x4126jcortellini@wineenthusiast.net
Events AssistantJENNIFER SULLIVAN
914.345.9463 x4601jsullivan@wineenthusiast.net
West Coast Director ALLISON LANGHOFF
413-A Washington BoulevardSan Francisco, CA 94129415.933.6643alanghoff@wineenthusiast.net
West Coast Account ManagerKAREN MOORE, CWAS
4998 Heyer AvenueCastro Valley, CA 94552510.225.8537kmoore@wineenthusiast.net
Account Manager, Central California JEN HORD
2836 Sloat RoadPebble Beach, CA 93953831-747-4635Jhord@wineenthusiast.net
West Coast Media AssistantVIARA DIETRICH
415.717.1905vdietrich@wineenthusiast.net
Florida and Buying Guide ManagerDENISE VALENZA
17846 Mission Oak DriveLithia, FL 33547813.571.1122dvalenza@wineenthusiast.net
NEW YORK CITY OFFICE
99 Madison AvenueSuite 408New York, NY 10016
NY Account Manager MARGARET KALAHER
845-654-1420mkalaher@wineenthusiast.net
Account ManagerSHERRILL FLAUM
516-428-0292 Sflaum@wineenthusiast.net
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NEW YORK HEADQUARTERS
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