media kit 2019 - wine enthusiast...

Media Kit 2019

advertising.winemag.com

WHO WE ARE

The comprehensive source for the curious

and cultured wine lover with an affinity for

global travel, modern food and dining,

craft brews and quality cocktails. Defined by mindset more than

demographics, Wine Enthusiast readers

are best recognized as discovery-driven

learners and influencers who constantly

seek new ways in which to enjoy and

interact with the world.

Our Mission

WHO WE ARE

PRINT

Audience: 940k+Print + Digital Circulation: 253k*

Frequency: 13 issues per year

DIGITAL

Average monthly page views: 2.1M

Average unique monthly visitors: 1M

Average time spent per visit: 2 min.

Source: *2016 GfK; June 2016 BPA; Google Analytics; Social as of December2017

Total Brand Footprint


SOCIAL FOLLOWERS

Facebook: 264kTwitter: 211kInstagram: 212kPinterest: 17kLinkedIn: 23k

Total Combined: 727k+

Total Brand Footprint

4 Million

ADVERTISING OPPORTUNITIES WHO WE ARE

▲LIVE EVENTS

▲ MAGAZINE

▲ WINEMAG.COM

▲

NEWSLETTERS

▲ SOCIAL


We Engage Our Audience Across all Platforms

WHO WE ARE

Circulation Across the Country

advertising.winemag.comSource: December 2017 BPA

AVERAGE CIRCULATION

271,237

4,948 MOUNTAIN

19,520 PACIFIC

8,250 W. SOUTH CENTRAL

3,574 E. SOUTH CENTRAL

20,305 SOUTH ATLANTIC

4,765 NEW ENGLAND

14,475 MIDDLE ATLANTIC

11,926 E. NORTH CENTRAL

4,637 W. NORTH CENTRAL

WHO WE ARE

Editorial Profile


18% SPIRITS

16% TRAVEL

40% WINE

26% COOKING & DINING

Front of Book: Our Crush

WHO WE ARE


Editorial Features

WHO WE ARE



AGE & GENDER

Median Age: 45

Male: 50% Female: 50%

EDUCATED & INFLUENTIAL

Graduated with a college degree: 55%

Managerial/professional: 43%

AUDIENCE

Source: GfK MRI Doublebase June 2017

AFFLUENT

Median HHI: $112,262

Reader Profile: MRI 2017The WE Audience is one of the most desirable audiences available today. Highly educated, affluent, professional, wine and food obsessed

Monthly Issue Themes and Features


EDITORIAL CALENDAR 2019

FEATURES: Travel, France, Oregon, Vintage Chart

PAIRINGS: Valentine’s Day

WINE BUYING GUIDE: Argentina, Australia, California, France, Germany, Italy, New York, Oregon, Other Europe, Portugal, Spain, Washington

SPIRIT BUYING GUIDE: New Unflavored Vodkas (released in past 24 months)

BEER BUYING GUIDE: Barrel-aged dark Ales

Bonus Circulation/Events: Wine Enthusiast Annual Wine Star Awards

P R I N T A D C L O S E : N O V E M B E R 2 1 M AT E R I A L S D U E : N O V E M B E R 2 8 I N H O M E : J A N U A R Y 3 O N S A L E : J A N U A R Y 8

D I G I TA L

L A U N C H : J A N U A R Y 2 0 1 9

FEBRUARYTravel

FEATURES: Argentina, South Africa, Washington, California, Australia

PAIRINGS: Mexico

WINE BUYING GUIDE: Austria, California, Canada, Chile, France, Greece, Italy, New Zealand, South Africa, Washington

SPIRIT BUYING GUIDE: Irish Whiskey

BEER BUYING GUIDE: Brown Ales

Bonus Circulation/Events: ProWein, Women of the Vine

P R I N T A D C L O S E : D E C E M B E R 2 6 M AT E R I A L S D U E : J A N U A R Y 2 I N H O M E : F E B R U A R Y 4 O N S A L E : F E B R U A R Y 1 9

D I G I TA L

L A U N C H : F E B R U A R Y 2 0 1 9

MARCHNew World Wines

FEATURES: Old Vines, France, Palermo, Brunello, Amaro

PAIRINGS: Southern Italian

WINE BUYING GUIDE: Argentina, Australia, California, France, Germany, Israel, Italy, Oregon, Other U.S., Portugal, Spain, Washington

SPIRIT BUYING GUIDE: Wine-based Aperitivos (excluding Vermouth)

BEER BUYING GUIDE: Golden/ Belgian Ales

Bonus Circulation/Events: VinItaly

P R I N T A D C L O S E : J A N U A R Y 1 6 M AT E R I A L S D U E : J A N U A R Y 2 3 I N H O M E : F E B R U A R Y 2 5 O N S A L E : M A R C H 1 2

D I G I TA L

L A U N C H : M A R C H 2 0 1 9

APRILItaly




FEATURES: Culture, France, California, Whisky

PAIRINGS: Vegetarian

WINE BUYING GUIDE: California, Chile, France, Italy, New Zealand, Other Europe, Portugal, South Africa, Spain, Washington

SPIRIT BUYING GUIDE: Añejo Tequila

BEER BUYING GUIDE: Wheat Beers and Saison

Bonus Circulation/Events: South Walton Beaches Food & Wine Festival, WSWA

P R I N T A D C L O S E : F E B R U A R Y 1 3 M AT E R I A L S D U E : F E B R U A R Y 2 0 I N H O M E : M A R C H 2 5 O N S A L E : A P R I L 9

D I G I TA L

L A U N C H : A P R I L 2 0 1 9

MAYWine & Tech

FEATURES: California, Germany, Beach Travel, Monterey, Cocktails

PAIRINGS: Sonoma

WINE BUYING GUIDE: Argentina, Australia, California, France, Germany, Greece, Italy, New York, Oregon, Other South America, Washington

SPIRIT BUYING GUIDE: Jamaica and Barbados Rum

BEER BUYING GUIDE: Lagers

Bonus Circulation/Events: Chardonnary Symposium

P R I N T A D C L O S E : M A R C H 1 3 M AT E R I A L S D U E : M A R C H 2 0 I N H O M E : A P R I L 2 2 O N S A L E : M AY 7

D I G I TA L

L A U N C H : M AY 2 0 1 9

JUNECalifornia

FEATURES: Portugal, Italy, California, New York, Cocktails

PAIRINGS: Salad

WINE BUYING GUIDE: Austria, California, Chile, France, Italy, New Zealand, Other U.S., Portugal, South Africa, Spain, Washington

SPIRIT BUYING GUIDE: Tennessee whiskey

BEER BUYING GUIDE: American Wild Ale and Sours

P R I N T A D C L O S E : A P R I L 1 0 M AT E R I A L S D U E : A P R I L 1 7 I N H O M E : M AY 2 0 O N S A L E : J U N E 4

D I G I TA L

L A U N C H : J U N E 2 0 1 9

JULYSummer




FEATURES: Resto, Australia, France, Eastern Europe, Beer

WINE BUYING GUIDE: Argentina, Australia, California, France, Germany, Italy, Oregon, Portugal, Spain, Washington

SPIRIT BUYING GUIDE: Genever and London Dry Gin

BEER BUYING GUIDE: Fruit/Vegetable Beers

Bonus Circulation/Events: Wine Enthusiast 100 Best Wine Restaurants Event

P R I N T A D C L O S E : M AY 8 M AT E R I A L S D U E : M AY 1 5 I N H O M E : J U N E 1 7 O N S A L E : J U LY 2

D I G I TA L

L A U N C H : J U LY 2 0 1 9

AUGUSTRestaurants

FEATURES: France, Napa, Spain, Italy, Cocktails

PAIRINGS: Beefsteak

WINE BUYING GUIDE: Austria, California, Chile, France, Greece, Israel, Italy, New York, New Zealand, South Africa, Spain, Washington

SPIRIT BUYING GUIDE: Orange Liqueur

BEER BUYING GUIDE: Pale Ales

P R I N T A D C L O S E : J U N E 1 2 M AT E R I A L S D U E : J U N E 1 9 I N H O M E : J U LY 2 2 O N S A L E : A U G U S T 6

D I G I TA L

L A U N C H : A U G U S T 2 0 1 9

SEPTEMBERCabernet

FEATURES: Top 40 Under 40, Italy, Greece, Mezcal

PAIRINGS: Seafood

WINE BUYING GUIDE: Argentina, Australia, California, Canada, France, Germany, Italy, Oregon, Other Europe, Other U.S., Washington

SPIRIT BUYING GUIDE: Mezcal

BEER BUYING GUIDE: IPA

P R I N T A D C L O S E : J U LY 1 7 M AT E R I A L S D U E : J U LY 2 4 I N H O M E : A U G U S T 2 6 O N S A L E : S E P T E M B E R 1 0

D I G I TA L

L A U N C H : O C T O B E R 2 0 1 9

OCTOBER40 under 40




FEATURES: Top 100 Best Buys, France, California, Travel, New Zealand

PAIRINGS: Thanksgiving

WINE BUYING GUIDE: Sparkling: California, Chile, England, New Zealand, Portugal, South Africa, Spain, Washington; France, Greece, Italy

SPIRIT BUYING GUIDE: New Flavored Vodkas (released in the past 24 months)

BEER BUYING GUIDE: Imperial IPA

P R I N T A D C L O S E : A U G U S T 2 1 M AT E R I A L S D U E : A U G U S T 2 8 I N H O M E : S E P T E M B E R 3 0 O N S A L E : O C T O B E R 1 5

D I G I TA L

L A U N C H : O C T O B E R 2 0 1 9

NOVEMBERBest Buy/ Value

FEATURES: Top 100 Cellar Selections, California, Italy, Rhône, Oregon, Cognac

PAIRINGS: Islands

WINE BUYING GUIDE: Sparkling: Argentina, Australia, Austria, France, Germany, Italy, New York, Oregon; California, Spain, Washington

SPIRIT BUYING GUIDE: VSOP Cognac

BEER BUYING GUIDE: Quadrupel and Strong Dark Ales

P R I N T A D C L O S E : S E P T E M B E R 1 8 M AT E R I A L S D U E : S E P T E M B E R 2 5 I N H O M E : O C T O B E R 2 8 O N S A L E : N O V E M B E R 1 2

D I G I TA L

L A U N C H : N O V E M B E R 2 0 1 9

DECEMBER 1Collector's Issue

FEATURES: The Enthusiast 100, Top 100 Spirits, Top 25 Beers, Wine Star Awards, Chile, Washington, Austria, Martinis

PAIRINGS: Pizza

WINE BUYING GUIDE: California, Chile, France, Italy, New Zealand, Other Europe, Other South America, Other U.S., Portugal, South Africa, Washington

SPIRIT BUYING GUIDE: Single Malt Scotch

BEER BUYING GUIDE: Stouts and Porters

Bonus Circulation/Events: Wine Enthusiast Annual Wine Star Awards

P R I N T A D C L O S E : O C T O B E R 1 6 M AT E R I A L S D U E : O C T O B E R 2 3 I N H O M E : N O V E M B E R 2 5 O N S A L E : D E C E M B E R 1 0

D I G I TA L

L A U N C H : D E C E M B E R 2 0 1 9

DECEMBER 31STBest of Year

General Advertising Rates*


RATES 2019

*All prices are net

1X 3X 6X 9X 13X

Full Page $32,062 $30,133 $29,513 $28,713 $27,910

2/3 Page Vertical $26,249 $25,873 $25,472 $25,144 $24,818

1/2 Page Horizontal $23,296 $22,829 $22,325 $22,018 $21,710

Junior $21,710 $21,274 $20,809 $20,420 $20,031

1/3 Page Horizontal/Vertical $13,974 $13,599 $13,192 $12,884 $12,574

Full Page Advertorial $40,005

PREMIUM COVER POSITIONS

Back Cover 25% premium

Inside Front Cover 20% premium

Inside Back Cover 15% premium

PREMIUM POSITIONS(Carry a 10% premium)

Page OneOpposite Table of ContentsOpposite MastheadOpposite Editor’s LetterOpposite Out & AboutOpposite Our CrushOpposite Buying Guide Cover

Digital Advertising Rates*


RATES 2019

*All prices are net

30 Days Run-of-Site Banners (970x90, 300x600, 300x250, 320x50)

$8,500

Dedicated Email Blast $16,500

Social Media Package (Facebook, Instagram Story, Twitter)

$3,850

Branded Instagram Story $6,500

Instagram Takeover (48 hours) $27,500

Native Buying Guide Ad (30 days) $15,000

BIE Sponsored Article $13,750

BIE Dedicated Email Blast $11,000

BIE Newsletter Banner $8,250

Print Specifications


SPECS

AD SIZES

Full Page with Bleed 9.25" x 11.0625" (234.95mm x 280.99mm)

Trim 9.0" x 10.8125" (228.6mm x 274.64mm)

Safety 8.5" x 10.3125" (215.9mm x 261.94mm)

Spread with Bleed 18.25" x 11.0625" (463.55mm x 280.99mm

Trim 18" x 10.8125" (457.2mm x 274.64mm)

Safety 8.5" x 10.3125" (215.9mm x 261.94mm)

2/3 Vertical 5.25" x 9.75" (133.35mm x 247.65mm)

1/2 Horizontal 8.25" x 5" (209.55mm x 127mm)

1/3 Vertical 2.5" x 9.75" (63.5mm x 247.65mm)

1/3 Horizontal 5.25" x 4.75" (133.35mm x 120.65mm)

Junior Page 5.25" x 7" (133.35mm x 177.8mm)

BINDING:Perfect Bound, jog to foot—0.125" trim at foot

FILE FORMAT:High resolution PDF and PDF/X1a files are accepted. PDF files need to be created using Adobe Acrobat Distiller with high resolution images and fonts embedded. All graphics minimum 300 dpi and CMYK format. Total ink density should not exceed 320%.

PRODUCTION GUIDELINES:For all bleed ads build files to trim size and add .125" bleed on all 4 sides. Ensure that crop marks are offset .125" from bleed.

For ads with a border we recommend the border size to be .25" minimum to avoid any variance when printing.

Allow .25" safety area within trim on all 4 sides (no live matter)

Spread ads must be supplied as 2 separate files and marked for Left and Right

AD MATERIAL SUBMISSIONS:Send materials via email/mail to [email protected]

2/3 vertical

1/2 horizontal 1/3 horizontal

Junior Page

1/3

Vert

ical

Full Page

AnnualADVERTISING OPPORTUNITIES

Wine Enthusiast’s highly anticipated annual Top 100 issues provide print and digital advertising opportunities.

AUGUSTTop 100 Best Wine RestaurantsWe unveil the year’s definitive list of the best restaurants to wine and dine in the country.

P R I N T A D C L O S E : M AY 8 I N H O M E : J U N E 1 7 O N S A L E : J U LY 2

D I G I TA L

L A U N C H : J U LY 2 0 1 9

NOVEMBER Top 100 Best BuysOur list of 100 top-ranked wines under $15 from around the globe to savor without breaking the bank.

P R I N T A D C L O S E : A U G U S T 2 1 I N H O M E : S E P T E M B E R 3 0 O N S A L E : O C T O B E R 1 5

D I G I TA L L A U N C H : O C T O B E R 2 0 1 9

DECEMBERTop 100 Cellar SelectionsDecember 1st Issue: Our definitive list of the most collectible and age worthy wines reviewed is the ideal holiday shopping guide for any wine fanatic.

P R I N T A D C L O S E : S E P T E M B E R 1 8 I N H O M E : O C T O B E R 2 8 O N S A L E : N O V E M B E R 1 2

D I G I TA L L A U N C H : N O V E M B E R 2 0 1 9

DECEMBER

Best of YearDecember 31st Issue: The Enthusiast 100 Wines, Top 50 Spirits and Top 25 Beers, all featured in our last issue of the year!

P R I N T A D C L O S E : O C T O B E R 1 6 I N H O M E : N O V E M B E R 2 5 O N S A L E : D E C E M B E R 1 0

D I G I TA L L A U N C H : D E C E M B E R 2 0 1 9

TOP 100 ISSUES

advertising.winemag.com> Contact your salesperson for information on digital sponsorship opportunities for this feature.


ADVERTISING OPPORTUNITIES

Each year, our editors travel the world to experience the best wine and food, and in turn, discover the most exciting places to visit. The 10 Best Wine Getaways is one of Wine Enthusiast Magazine’s most anticipated issues of the year.

TRAVEL ISSUEAnnualFEBRUARY

P R I N T A D C L O S E : N O V E M B E R 2 1 I N H O M E : J A N U A R Y 3 O N S A L E : J A N U A R Y 8

D I G I TA L L A U N C H : J A N U A R Y 2 0 1 9

> Contact your salesperson for information on digital sponsorship opportunities for this feature.

CULTURE ISSUEAnnualMAY

P R I N T A D C L O S E : F E B R U A R Y 1 3 I N H O M E : M A R C H 2 5 O N S A L E : A P R I L 9

D I G I TA L L A U N C H : A P R I L 2 0 1 9



Each May, Wine Enthusiast honors the intersection of wine and popular culture with its Culture issue series. Past themes have been film, music, fashion and sports, with celebrities such as actress Kate Hudson and basketball star Dwyane Wade as our cover subjects. Exclusive interviews with luminaries like Roger Federer, Zac Posen, Kyle MacLachlan and more gave readers a rare glimpse of their personal passion for wine. In 2019, the issue will focus on wine and technology, tapping industry innovators and insiders to talk about how technology is impacting the wine world. From viticulture, vineyard and cellar management to on-premise purchasing and at-home enjoyment, one thing’s for sure: Wine and tech have never been more intertwined.

> Contact your salesperson for information on digital sponsorship opportunities for this feature.

AnnualOCTOBER


This annual list salutes the leaders of a new generation of drinkers. These dynamic young men and women are the innovators, gatekeepers and trendsetters who are changing what and how Americans imbibe. From winemakers to distillers, importers to distributors and sommeliers to cicerones, every October you will meet the country’s latest tastemakers at our Top 40 Under 40 Issue.

40 UNDER 40P R I N T A D C L O S E : J U LY 1 7 I N H O M E : A U G U S T 2 6 O N S A L E : S E P T E M B E R 1 0

D I G I TA L L A U N C H : O C T O B E R 2 0 1 9


AnnualDECEMBER


Each year, the editors of Wine Enthusiast honor the individuals and companies that have made outstanding achievements in the wine and beverage world. In addition to featuring our annual lists of the Top 100 Wines, Top 50 Spirits and Top 25 Beers, winners are announced in the special December 31st “Best of Year” Wine Star Awards issue.

Honorees are presented their trophies at a black-tie-gala awards dinner in January. The gala will be celebrated in Miami for it’s third year!

Congratulatory print ads in our Best of Year issue as well as digital programs such as top lists sponsorships, nominee & winner programs and more advertising opportunities are available.

BEST OF YEARP R I N T A D C L O S E : O C T O B E R 1 6 I N H O M E : N O V E M B E R 2 5 O N S A L E : D E C E M B E R 1 0

D I G I TA L L A U N C H : D E C E M B E R 2 0 1 9

plus WINE STAR AWARDS



Video Opportunities


Wine Enthusiast's IdeaLab is on the forefront of creating impactful native and branded video content for our advertising partners. The video content we create runs on social channels, mobile websites and distribution partners meeting all our sponsor’s strategic needs.

The IdeaLab producers will create the right video solution that resonates with audiences regardless of platform.

> Contact your local salesperson for additional information


Custom Content Solutions


IdeaLab is the brand-marketing group at Wine Enthusiast Media, staffed with in-house content marketing strategists, editors, designers and developers. We work closely with brands from across the industry to create immersive, memorable content experiences that tell a brand’s story in ways that resonate with the Wine Enthusiast audience, and beyond.

Our expertise spans print, mobile, social, video and long-form content programs, filtered through the lens of lovers of wine and the wine lifestyle. At Wine Enthusiast we are committed to bringing your brand's vision to life through original, well designed and engineered print, digital and live experiences.

Our Capabilities:

• Custom editorial content production

• Mobile-first website design and development

• Email and digital media design

• Social media marketing

• Branded video production

• Beautifully designed custom print programs

> Contact your local salesperson for additional information


Email Advertising


Wine Enthusiast has several methods of reaching our opt-in email databases including banner placements and dedicated email blasts. Our email products perform above industry averages.

ADVANCE BUYING GUIDE Monthly NewsletterReach the active wine and spirit buyers and members of the trade. Each email contains the ratings and reviews of nearly 1,300 wines and spirits that will appear in the upcoming issue of Wine Enthusiast Magazine and on its online review database. Sent three weeks prior to the magazine’s publication.

Subscribers: 16k Banner Size: 728 x 90

CONSUMER OR TRADE DEDICATED EMAILS: Send your own email creative to our opt-in list of consumer or trade subscribers. You can provide the creative or the Wine Enthusiast's IdeaLab can design and program your email for you (additional fees apply). There is limited inventory for this popular product, be sure to reserve your dedicated blast today!

Creative: Layered PSD fileSize: 600 px wide X no height restrictionSubject Line: 2 optionsLinks: Include URL's and provide their specific placements on the email

Trade Subscribers: 23kConsumer Subscribers: 320k

TOP SHELF Weekly NewsletterFocus is on unique, entertaining, and informative offerings with links to the best and latest recommendations on wines, pairings and the products that enhance the lifestyle of wine.

Subscribers: 320k Banner Size: 728 x 90

Average Open Rate: 24%

Average CTR: 6%


BIE NEWSLETTERS

Click-to-open Rate: 11%Open Rate: 23%Total Subscribers: 22k+

Brand Article Publish your own content on BIE and reach a targeted and engaged trade audience

MEDIA PLAN INCLUDES:• Published article, video or product announcement • BIE landing page promotional spot • Promotional spot in the weekly BIE Newsletter • Brand logo and roadblock ad placements on article

linking back to sponsors site

BIE Newsletter SponsorshipSponsor our weekly newsletter with a banner and 20 words of promotional copy with an image or logo.

Dedicated Email BlastSend your own email creative to our industry list of 22k subscribers.


Beverage Industry EnthusiastBeverage Industry Enthusiast (BIE) is Wine Enthusiast’s news and information hub on WineMag.com covering the wine, beer and spirits industries. Written and produced with a fresh POV and voice, BIE is the go-to online destination for trade news and reporting. Original content includes articles, videos, feature stories, breaking news and aggregated content from trusted news outlets.

Advertising Contacts

CONTACT US

Senior Vice President Wine Enthusiast Media JAY SPALETA

[email protected]

Advertising Director BRETT RACHLIN

914.345.9463 [email protected]

Sales & Marketing CoordinatorJILL M. OAKLEY


Creative Services DirectorANIKA DELUCA


Digital Advertising DirectorGREG REMILLARD


Digital Advertising Producer BRIDGET THOMAS


Director, Special Projects & EventsDirector, Importer ConnectionJEN CORTELLINI


Events AssistantJENNIFER SULLIVAN


West Coast Director ALLISON LANGHOFF

413-A Washington BoulevardSan Francisco, CA [email protected]

West Coast Account ManagerKAREN MOORE, CWAS

4998 Heyer AvenueCastro Valley, CA [email protected]

Account Manager, Central California JEN HORD

2836 Sloat RoadPebble Beach, CA [email protected]

West Coast Media AssistantVIARA DIETRICH

[email protected]

Florida and Buying Guide ManagerDENISE VALENZA

17846 Mission Oak DriveLithia, FL [email protected]

NEW YORK CITY OFFICE

99 Madison AvenueSuite 408New York, NY 10016

NY Account Manager MARGARET KALAHER

[email protected]

Account ManagerSHERRILL FLAUM

516-428-0292 [email protected]


WINE ENTHUSIAST MEDIA

NEW YORK HEADQUARTERS

200 Summit Lake Drive Valhalla, NY 10595


BPA STUDY


media kit 2019 - wine enthusiast...

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