media and advertising

what is media?

Media is a way to communicate information from person to person

Media with storage and transmission began more than 30,000 years ago (cave painting)

This is a 16,000 year old cave painting from Lascaux, France

The first alphabet is over 3000 years old.

This is an Egyptian alphabet from 1700 B.C.E.

The Diamond Sutra 1st dated book. Printed with wooden blocks

Printed in China 868 C.E.

The Gutenberg Press Johannes Gutenberg invented 1st printing press.

He printed 180 copies in Europe 1455 C.E.

Newspapers - 1640 With mass printing available newspapers could be made.

1640 in England The London Gazette in 1666 was the 1st commercial newspaper

Photographs The idea is more than 1000 years old. George Eastman made it more available to the public in 1888 and founded the Eastman Kodak Company in 1892

The Kodak Brownie Produced in 1910

Movie Theatres First public movie show in New York, 1896

The first full length film (12 minutes) was The Great Train Robbery made in 1903

Radio - 1894 Finally wireless and paperless transmission of information is available.

The history is clouded. Many people claim to have done it first. Nikola Tesla was most likely 1st

TV– live action in home 1936 First black & white then color

Philo 1st Color TV Farnswoth in 1928 was the inventor

Business Computers Not for homes. They were huge!

IBM Business Computer 1964

Along come digital cameras Digital camera were invented in the 1950s Consumers could by them in 1994

Apple and Kodak both made consumer Cameras.

This is the Apple Quicktake 100 – costs more than $1000

Consumer Computers Not yet popular but soon!!

Apple Computers in 1976

The Apple I & Apple II, TRS-80 and Commodore computers were released in this era

Personal Computers 1977 - 81

1981 IBM – PC Price?

$4000

Personal Computers 1984 Now it has a mouse!!

1984 Macintosh How much? $2495

Buy a hard drive for $1500

From 1977 – today Computers have advanced rapidly They have come from massive machines to small laptops with more power. Computers are used in many parts of our daily life.

Microsoft Windows & Apple Developed GUI to make use easier

1995 Windows 3.1

1984 Macintosh

ALL PRODUCT OR SERVICE USES MEDIA FOR ADVERTISEMENT

KNOW ABOUT ADVERTISING

Advertising is a form of communication that typically attempt to persuade,

potential to purchase or to consume more of a particular brand of product or service.

History Background

• In 1704 The first newspaper advertisement, an announcement seeking a buyer for an Oyster Bay, Long Island, estate, is published in the Boston News-Letter.

• The first radio commercial is credited to WEAF, New York on August 28, 1922 for the Queensbury real estate corporation.

• The world's first television advertisement was broadcast July 1, 1941. The watchmaker Bulova paid $4 for a placement on New York station WNBT before a baseball game.

Cont……

• Lintas (Lever International Advertising) was one of the first worlds first advertising agencies foundation of Lintas in 1899 and following some large mergers and rapid growth in the 70’s and 80’s became a dominant and famous force in the advertising field with accounts such as IBM, MasterCard, Johnson and Johnson and of course Unilever .

World Biggest Advertising Agency

• Omnicom is the world biggest advertising agency.

• It was formatted in 1986 in New York.

• The account for about 157,000 employees in well over 100 countries. Omnicom alone says it has 5,000 clients.

Types of Advertisement

• Out-Door Advertisement • In-Door Advertisement • Non-Product Advertisement • Radio Advertisement • T.V Commercial • National Advertisement • International Advertisement • Retail Advertisement • Classified Advertisement • Local Advertisement

Cont……… • Brand Advertisement • Covert Advertisement • Infomercials Advertisement • Celebrities Advertisement • Online advertising • Surrogate Advertising • Broadcast advertising • Public Service Advertising • Local Advertisement

Retail Advertisement

• Emphasizes the specific retail outlet as the place to buy a specific range of brand.

• It can be local store advertising in local newspaper.

Classified Advertisement

• Is a product or services advertising that appears in specific section of newspaper OR MAGAZINE under the heading classifying the product or service being offered.

Non-Product Advertisement

• This kind of advertisement is advertised from political parties trade fraternal and social group for the purposes of safeguard ideologies, social betterment and institution.

Public Service Advertisement

• The same advertisement techniques use to promote commercial goods and services can be used to inform, educate and motivate the public about non-commercial issues such as

• HIV/AIDS, Political ideology and Energy conservation

Out-Door Advertisement

• Bill-board and message painted on the side of buildings are common forms of out-door advertising, which is often used when quick, simple, ideas are being promoted.

Covert advertising

• Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports.

Brand Advertising

• It is advertising with a strong emphasis on the company brand (logo and/or company name) also known as integrated marketing communications (IMC).

Broadcast advertising

• Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. Television advertisements have been very popular ever since they have been introduced. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast (prime time/peak time), and of course the popularity of the television channel on which the advertisement is going to be broadcasted.

Iinternational advertising

Advertising a product or service in a country other than where it originates.

National Advertisement

• Geographically speaking national advertising’s range is extended to the territorial limits of the country.

• The advertiser use the national media to inform the consumer about the product.

• The advertiser use the national local or regional language but prefers the national language.

• It can be available in everywhere of country and easily purchased it.

Celebrities Advertisement

• Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products.

Infomercials Advertisement

• There are two types of infomercials, described as long form and short form. Long form infomercials have a time length of 30 minutes. Short form infomercials are 30 seconds to 2 minutes long. Infomercials are also known as direct response television (DRTV) commercials or direct response marketing.

Local Advertisement

• Any advertising placed by a company, organization, or individual operating in a limited geographical area such as a city or within a state.

Surrogate Advertising

• Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law. Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand.

Online advertising

• Online advertising is the newest and fastest growing way to advertise. The Internet now provides everything from links on sites, to banner ads on sites, to small ads on sites, to pay per click advertising.

Radio Advertisement

• It is a small business advertising. • Radio advertising can be a very effective

means to attract customer to some business.

Radio Advertisement

TV Commercial

• Is a generally considered the most effective mass-marketing advertising format as is reflected by the high prices.

• T.V network charge for commercial airtime during popular events.