measuring social media success

Sarah Worsham, Sazbean Consulting DBA Dynalink, LLC

Measuring Social Media Success

Sarah WorshamWeb Strategist & CEO

Sazbean Consulting

Welcome! We will begin shortly.

a little about me...Web Strategist, Geek, Entrepreneur, Mother,

Wife, Webgrrl, Computer Engineer and MBA2

(in no particular order)

what that means...I create web strategies to help companies and organizations use the Internet effectively to reach their business goals

• What does it mean to measure success in social media?• Why measure?• Measurement Categories• Example• Tools• Q&A

Overview

Measuring Successphoto by aussiegall @ Flickr CC - http://www.flickr.com/photos/aussiegall/286709039/

Business Goal

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Social MediaStrategy

Conversions

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Conversions

Attention

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Attention

Influence

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Influence

Sentiment

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Sentiment

Example:

Social Media

Sazbean.com

Twitter

Facebook

LinkedIn• Internet, Marketing & Technology News & Tips

•Blog 1/day, Tweet Multiple/Day, Share content to FB & LinkedIn, elsewhere

•Podcast 1/week•Newsletter monthly

•Request a Quote•Register for Webinar• Signup for Newsletter

Increase Revenue by 20% in 2010

Conversions

Sazbean.com

Twitter

Facebook

•Request a Quote•Register for Webinar• Signup for Newsletter

Increase Revenue by 20% in 2010

AttentionSazbean.com

Twitter

Facebook

LinkedIn• Internet, Marketing &

Technology News & Tips•Blog 1/day, Tweet Multiple/Day,

Share content to FB & LinkedIn, elsewhere

Influence

Sazbean.com

Twitter

Facebook

LinkedIn• Internet, Marketing &

Technology News & Tips•Blog 1/day, Tweet Multiple/Day,

Share content to FB & LinkedIn, elsewhere

SentimentSazbean.com

Twitter

Facebook

Twitalyzer

PostRank

1. Start with Your Business Goal2. Create a Social Media Strategy3. Know What You’re Measuring4. Conversions, Attention, Influence, Sentiment5. Look for the Right Tools

Let’sReview!

Sazbean.comblog, podcasts, upcoming webinars

SazbeanConsulting.comInternet Marketing & Strategy

To Learn More:

Questions?Any

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Connect with me...

SazbeanConsulting.com

Blog: Sazbean.com

Twitter.com/sazbean

Facebook: www.facebook.com/sazbean

LinkedIn: http://www.linkedin.com/in/sazbean

saz@sazbean.com

measuring social media success

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