mcdonald's lebanon social media case study - presentation
Post on 01-Nov-2014
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In 15 April 2013 McDonald's Lebanon introduced new elements to their menu. Not only one burger, but three burgers with different themes and ingredients under the “ ” Campaign.
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Concept: • We wanted the users not only to smell or taste flavors
from another culture, but also fully experience another culture.
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Competition: 3 Weeks each Campaign
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The Mexican and Asian Burger where SOLD OUT in one week !
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Joey Audi Case
Joey is a 15-year old boy who participated in McDonald's competition to win a trip to Mexico. So he created his own Facebook Page, as well as a video describing how bad he wants the trip and asking people to vote for him.
https://www.facebook.com/photo.php?v=10201062936841422
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Unfortunately for Joey did not win. However, McDonald’s Lebanon wanted to show him how much they appreciated his effort. So they invited him…
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…to fly over Lebanon !
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Joey created TWO more videos to thank McDonald's and to share his experience above Lebanon
https://www.facebook.com/photo.php?v=10201259737441314
https://www.facebook.com/video/video.php?v=10201324100810358
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• Always have a backup plan in case the business situation changes (ex: sold out)
• Be transparent when updating Terms and Conditions
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• It helps to have a “Straight Talk” element to your Terms and Conditions where you explain the competition in widely-understood terms, then follow it with the detailed legal part which is typical of Terms and Conditions.
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• Reward users initiative even if not strictly compliant with the terms and conditions
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• During the competition a team was ready to cover 24hours all Social Media Platforms
http://www.cumedicus.gr/eng/services/24_hours_
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• Make sure the competition you run is mobile friendly especially that there is an offline aspect of the competition. Have full mobile supports (apps, ads, content,…)
http://myxenforohelp.blogspot.com/2013/03/how-to-make-your-xenforo-mobile-friendly.html
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• The online community will tell you almost as fast as your internal team what is going on in your business (ex: products are sold out)
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• Brief well your employees and involve them with the fun (even if they can’t win for transparency and being customer-first driven)
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• Visit the offline stores and observe users when participating for improving the process
http://www.profkrg.com/kids-are-lovin-it
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• Enjoy the competition with the user !
http://momitforward.com/mcdonalds-tuesday-gno-twitter-party-volunteering-family/ronald-mcdonald-kids
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tmla.bz/mcdoTMLjoey
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tmla.bz/mcdoTMLpptx tmla.bz/mcdoTMLjoey
tmla.bz/mcdoTMLinfo
tmla.bz/mcdoTMLvid
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