marketing case study of mcdonald's
TRANSCRIPT
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McDonald’s
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Founded when Ray Kroc franchised
hamburger restaurant from the McDonald
brothers
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Market Now
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COMPETITORS
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BUSINESS MODEL
Three legged stool
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Brand Elements
LogoarchcM
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Brand strategy- Sub type
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SERVICE QUALITIES
SALES
RAPID EXPANSION
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A documentary depicting health hazards …
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Healthier menu
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• Brand equity?
• Targret segment- children and families
• It’s products resonated with its core values
Brand growth
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Ronald mcdonald – global mascot
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FLANKERS
Brand portfolio
CASH COWS
LOW ENTRY LEVEL
HIGH-END PRESTIGE
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Brand extension
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Amenities
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Unhealthy food
Competitor HAVE healthier options
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summary
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CREATED BY JAYESH MULEY, VIT UNIVERSITY VELLORE CAMPUS UNDER THE GUIDANCE OF Prof SAMEER MATHUR, IIM LUCKNOW
Disclaimer
JAYESH MULEY Prof. SAMEER MATHUR