mccrindle research snapshot of australia's changing consumer landscape

Changing Times, Emerging Trends: A Snapshot of Today’s Consumer Landscape.

Mark McCrindle

Social Analysis

mccrindle.com.au

Technology Timeline

1956

TV in Australia

13 years to reach

50 million

1991

WWW launched

4 years to reach

50 million

2006

Facebook opens

12 months to reach

50 million

2011

Rebecca Black

“Friday” video

12 days to reach

50 million

Technology Timeline

1982 Commodore 64 launched

1 million sold

in 4 years

2010 iPad launched

1million sold

In 4 weeks

1980 Pacman launched

Game sells

7 million

2010 Pacman anniversary

Google logo:

126 million play in

one day

Population Growth: Today

7 billion 23 million

Population Growth: 1966

3.5 billion 11.5 million

Household Shifts

2012

2014

Fastest Growing

Disposable household income

Lowest 20%:

$16,328 (7%)

Highest 20%:

$88,608 (40%)

5x

Household net worth

Lowest 20%:

$31,829 (1%)

Highest 20%:

$2,223,013 (62%)

70x

Generational Wealth

1972

2012

2052

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Mark McCrindle:

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