mc donaldization in frozen yogurt

Is there a sweet side toIs there a sweet side to“McDonaldization”?“McDonaldization”?

Evidence of McDonaldization in the Evidence of McDonaldization in the Frozen Yogurt FranchiseFrozen Yogurt Franchise

Sneha Bhalodia Kristen ChungSneha Bhalodia Kristen Chung

To investigate…To investigate…

EfficiencyEfficiency --

1.

reaching a specific end rapidly while using the least amount of cost and effort.

Choose Your Own Topping Bars

2.“U-serve” yogurt

3.

You get your own cup.

EfficiencyEfficiency –

reaching a specific end rapidly while using the least amount of cost and effort.

4.It’s quick and efficient! Process takes less than 2 minutes.

5.

Open seating. Get your own napkins and spoons.

CalculabilityCalculability-

1.

The ability to predict the output, cost, and effort associated with production.

2.

3.

Every ounce of yogurt is measured.

Standard pricing system. All yogurt costs the same.

Stable pricing. Pricing does not fluctuate often.

45cents/ ounce

CalculabilityCalculability-

4.

The ability to predict the output, cost, and effort associated with production.

5.

The same number of employees work- just one!

Hours are set in order to maximize profit.

PredictabilitPredictabilityy-

The consistency of results. People know what to expect.

1.

2.

The procedure for every frozen yogurt franchise is the same.

People expect the same types of toppings at any frozen yogurt shop.

PredictabilitPredictability-y-

The consistency of results. People know what to expect.

4.5.

Price points are generally the same.

Same type of machine at every store.

The atmosphere is generally the same. 3.

Control-Control- Replacing human activity with technology .

1.

2.

Machine churns frozen yogurt.

Scales weigh frozen yogurt digitally.

Control-Control- Replacing human activity with technology .

3. 4.Change is calculated by computer in cash register.

Price is automatically calculated by computer based on weight.

5.Cash register prints receipt automatically.