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THE LAHORE CHAMBEROF COMMERCE & INDUSTRY
w w w . l c c i . c o m
Untapped Export Untapped Export Potential of PakistanPotential of Pakistan
Untapped Export Potential of Pakistan
MAY
2017
FOREWORD
Pakistan's economy is back on the path of recovery ever since Prime Minister Nawaz Sharif's Government
took over in May 2013. The environment in which the economy is opera�ng may not be ideal but it
remains pre�y much conducive for growth. Cost of capital is at its historic low as infla�on remains low,
investment is increasing, public development spending is rising, energy shortages for the industry have
considerably been reduced as is indicated by a pick-up in large-scale manufacturing (LSM) and the country
is expected to have surplus power once the new genera�on plants being set up under the $57bn China
Pakistan Economic Corridor (CPEC) come on line over the next couple of years.
There is evidence that the investors' confidence has improved on the back of macroeconomic stability
and improved security condi�ons in the wake of the military's opera�on against militants as reflected by
capacity expansion plans of a number of industries. Foreign direct investment (FDI), especially from China
under the Corridor ini�a�ve and from elsewhere in construc�on-allied, power, automobile and food
industries, is also showing signs of improvement. Turkish and European investors have recently acquired
Pakistani food and white goods companies. Several industries like cement, steel, beverages, and
automobiles are inves�ng in capacity expansion.
Indeed, the present recovery is primarily a�ributable to macroeconomic reforms that have helped the
government control fiscal deficit at a manageable level and stabilize external sector. Yet the modest
economic recovery seen in the recent years remains fragile. The gross domes�c product (GDP) grew by
4.7 per cent last financial year and is targeted to increase by 5.0 per cent this year. But this is not enough to
create new jobs in the economy to accommodate around two million people entering the job market
every year.
Growth is driven mainly by domes�c consump�on, which contributed over 7.0 per cent to GDP last fiscal
year. Investment is surging but remains low, constraining GDP growth. The budget deficit has significantly
come down but risks remain as much of the economy con�nues to operate from the shadows and the tax-
to-GDP rate of 11 per cent is one of the lowest in the world. Coupled with rising development spending
and security related expenditure, the decline in revenue collec�on has led fiscal deficit to widen by 0.7 per
cent of GDP in the first half of the ongoing financial year compared with the last year. Going forward,
lower-than-expected growth in tax revenues could undermine the government's efforts to keep the fiscal
deficit at the targeted level and at the same �me increase the development spending, according to the
State Bank of Pakistan (SBP).
More important, the external sector, which is stable for now, is fast coming under strain because its
recovery is mainly based on debt-crea�ng capital inflows rather than on exports. The SBP, for example,
9
has in its report on the country's State of the Economy for the first half of 2016/2017 admi�ed to the fact
that the current account deficit has almost doubled from a year earlier because of delayed realiza�on of
Coali�on Support Fund (CSF) from the United States, decline in the exports and a surge in the imports.
“From the external sector stability standpoint, such increase in the current account deficit does not bode
well, par�cularly in view of the bo�oming out of global commodity prices, especially oil prices, along with
some shi�s in the interna�onal capital markets due to rise in the US interest rates,” the bank had stated in
the report.
No doubt the surge in imports is mainly concentrated in the growth-inducing capital goods for power,
tex�le, construc�on sectors, etc., and fuel and metals as pointed out by the SBP. It is but natural for
current account deficit to rise in a growing economy. But we need to contain this although the external
inflows in the country have been sufficient to finance the current account deficit so far, and the current
SBP foreign exchange reserves are enough to pay the import bill of more than five months.
The challenges facing the external account need to be addressed to sustain the present macroeconomic
stability and move towards low infla�on-high growth balance. In addi�on to boos�ng private foreign
investment and contain imports to keep the overall import bill manageable, Pakistan must boost its
exports by improving the industry's compe��veness in the world markets. In par�cular, there is a need to
further reduce cost of doing business, enhance produc�vity, and remove structural impediments in the
export sector, as pointed out by the SBP. Unless we are able to diversify our exports and markets, we will
con�nue to be dependent on foreign debt to pay our import bill. The situa�on may worsen going forward
as the workers' remi�ances are showing signs of stagna�on at best and decline at the worst.
Pakistan has a lot of poten�al for becoming the manufacturing hub and export powerhouse. It is
strategically located with half of its 200 million people under the age of 30. With almost 2.0 million people
joining the labour force every year, we should devise policies to take advantage of this demographic
dividend as the workforce ages in China and other East Asian countries. The Lahore Chamber of
Commerce and Industry (LCCI) has always tried its best to bring home to the country's policymakers that
Pakistan could become a prosperous country and export powerhouse if a right set of policies is
implemented to help the manufacturing industry. This report is also another step in this direc�on. We
hope that the government will incorporate our sugges�ons in its budget for the next financial year to
exploit the country's economic poten�al for its people.
The report comprises three parts: a) an overview of the economy; b) Pakistan's export performance; and
c) proposals to boost the country's exports. We are hopeful that the proposals given in this report can help
Pakistan put its economy on a more sustainable growth path and achieve its true export poten�al.
(ABDUL BASIT)
President, Lahore Chamber of Commerce and Industry
May 2017
10
PART-I
OVERVIEW OF THE ECONOMY
Macroeconomy has stabilized under the PML-N Government. Ever since the Pakistan Muslim League-
Nawaz returned to power in May 2013, Pakistan's macroeconomic condi�ons have significantly improved
with the assistance of a three-year $6.7 billion loan under the Extended Fund Facility (EFF) programme of
the Interna�onal Monetary Fund (IMF), substan�al development assistance from other mul�lateral
lenders, rise in remi�ances, low global oil prices, debt raised from the interna�onal bond markets, surge
in private and official capital inflows under the $57 billion CPEC ini�a�ve and financial and economic
reforms undertaken to restructure the economy.
Fig 1: Global Oil Price since June 2013, Source: Bloomberg
Country 2008-09 2009-10 2010-11 2011-12 2012-13 2013-14 2014-15 2015-16
USA 1,735.87 1,771.19 2,068.67 2,334.47 2,186.24 2,467.65 2,702.7 2,524 U.K. 605.59 876.38 1,199.67 1,521.10 1,946.01 2,180.23 2,376.2 2,579 Saudi Arabia 1,559.56 1,917.66 2,670.07 3,687.00 4,104.73 4,729.43 5,630.4 5,968 U.A.E. 1,688.59 2,038.52 2,597.74 28,48.86 2,750.17 3,109.52 4,231.8 4,365 Other GCC Countries 1,202.65 1,237.86 1,306.18 1,495.00 1,607.88 1,860.03 2,173.0 2,422 EU Countries 247.66 252.21 354.76 364.79 357.37 431.85 364.1 417 Other Countries 771.51 812.08 1003.88 935.40 969.26 1,059.00 1,241.7 1194 Total 7,811.43 8,905.90 11,200.97 13,186.62 13,921.66 15837.71 18,719.8 19,916 Source: SBP.
Table 1: Country Wise Workers’ Remittances US$ Million
12
Emerging from a near-crisis in 2013, the authori�es have substan�ally reduced the near-term
vulnerabili�es. Helped by suppor�ve policies, low oil prices and strong remi�ances, the budget deficit
and infla�on have declined while foreign exchange stock has strengthened. The near-term economic
outlook is broadly favorable although structural bo�lenecks s�ll impede higher poten�al growth, the IMF
said in its various staff reports over the last one and a half year.
The stock market is booming, foreign exchange reserves are at their historic peak, Foreign Direct
Investment (FDI) has started to slightly pick up as energy and transport projects get under way under the
CPEC project, infla�on remains under control on low global oil, food and commodity prices. Twin deficits –
current account and fiscal – have substan�ally come down. Energy availability for the industry has
improved with the induc�on of new power genera�on capacity and import of LNG.
The overall domes�c economic ac�vi�es gained further momentum in the last three and a half years with
the improvement in the energy and security situa�on in the country. The GDP has grown at an average
annual rate of 4.3 per cent since the induc�on of the PML-N government, jumping to 4.7 per cent during
the financial year 2015/2016. It was the highest growth rate the country has achieved since 2007. The
growth achieved under the present government is much higher given the state of the economy it had
inherited from its predecessor.
Fig 2: Pakistan’s Stock Market movement since June 2013, Source Bloomberg
13
Present GDP growth rate is much be�er than the one under the previous government: The economy grew at an average annualized rate of under 3.0 per cent under the previous government of
the PPP between 2008 and 2013. The macroeconomic situa�on had already started to deteriorate long
before the PPP took over power in March 2008 in the a�ermath of a popular an�-Pervez Musharraf
movement launched by lawyers to protest the removal of Chief Jus�ce I�ikhar Mohammad Chaudhry,
massive increase in terrorist a�acks across the country and the murder of former Prime Minister Benazir
Bhu�o in a gun-and-bomb a�ack during an elec�on rally in Rawalpindi.
In the first four months of the financial year 2008/2009, the economic condi�ons started deteriora�ng
fast owing to adverse security developments, large exogenous price shocks as global oil and food prices
shot through the roof and the world found itself in the midst of a severe financial turmoil. The failure of
the then government to take appropriate measures and policy inac�on led the country's stock markets to
collapse, infla�on to skyrocket, fiscal deficit to balloon, foreign exchange reserves to deplete to a
dangerously low level and current account deficit to widen substan�ally. The country verged on
bankruptcy before the IMF agreed to provide $11.6 billion loan to calm the markets and restore investors'
confidence in the country's economy. The economy achieved a rela�ve stability a�er the announcement
of the agreement with the IMF, but the government's failure to implement structural and tax reforms kept
growth subdued despite an increase in the workers' remi�ances and exports on the back of higher global
commodity prices.
Table 2: Comparison of Macroeconomic Indicators
2013-14
2015-16
GDP Growth
4.05%
4.71%
Infla�on
8.6%
2.9%
Current Account Deficit (As% of GDP)
1.3
1.1
Fiscal Deficit (As % of GDP)
8.2
4.3
FDI (net) (US$ Million) 1,700
1,921
Manufacturing Sector Growth Rate
5.6%
5.0%
Source: State Bank of Pakistan
14
Table 3: Comparison of Macroeconomic Indicators
2008-09 2012-13
GDP Growth 0.4% 3.7%
Infla�on 17% 7.4%
Current Account Deficit (As% of GDP) 5.52 1.04
Fiscal Deficit (As % of GDP) 5.2 8.2
FDI (net) (US$ Million) 3,720 1,456
Manufacturing Sector Growth Rate -4.2 3.5
Source: State Bank of Pakistan
Source: World Bank Indicators
Fig 3: Pakistan has experienced intermi�ent high growth periods in the past
15
Pakistan's economy has grown at a fairly impressive rate of 6.0 per cent per annum through the first four
decades of the na�on's existence, according to Dr. Ishrat Hussain, the former SBP Governor. In spite of
rapid popula�on growth during this period, the country's per capita income doubled, infla�on remained
low and poverty declined from 46 per cent down to 18 per cent in the late 1980s. This strong economic
performance was maintained through several wars and successive civilian and military governments un�l
the decade of 1990s, now remembered as the lost decade.
In the 1990s, the economic growth plummeted to between 3.0 per cent and 4.0 per cent, poverty rose to
33 per cent, infla�on was in double digits and the foreign debt grew to nearly the en�re GDP of Pakistan.
In 1999 Pakistan's total public debt as percentage of GDP was the highest in South Asia – 99.3 per cent of
its GDP and 629 per cent of its revenue receipts compared with Sri Lanka (91.1 per cent and 528.3 per
cent, respec�vely, in 1998) and India (47.2 per cent and 384.9 per cent, respec�vely, in 1998). Internal
debt of Pakistan in 1999 was 45.6 per cent of GDP and 289.1 per cent of its revenue receipts compared
with Sri Lanka (45.7 per cent and 264.8 per cent, respec�vely, in 1998) and India (44 per cent and 358.4
per cent, respec�vely, in 1998).
A�er an economically stagnant decade, Pakistan was able to fuel growth and to double the size of its
economy in the 2000s on the back of generous loans from mul�lateral lenders like the IMF), the World
Bank, the Asian Development Bank (ADB), etc. The country also received massive financial assistance
from the United States and other Western countries as it joined the global war on terror following fateful
a�acks on the soil of the US on September 11, 2001.
Shortly, Pakistan became one of the four fastest growing economies in the Asian region with its growth
averaging 7.0 per cent per year for most of this period. As a result of strong economic growth, Pakistan
succeeded in halving poverty and crea�ng almost 13 million jobs. The country's debt burden was halved
and foreign exchange reserves rose to a comfortable posi�on, and, thus, propping the exchange rate and
restoring investors' confidence.
Pakistan's economy witnessed a major transforma�on in the 2000s. The country's real GDP increased
from $60 billion to $170 billion, with per capita income rising from under $500 to over $1000 during 2000
and 2007. The investment to GDP ra�o peaked to above 20 per cent and volume of interna�onal trade
increased from $20 billion to nearly $60 billion. The improved macroeconomic performance enabled
Pakistan to re-enter the interna�onal capital markets in the mid-2000s. Large capital inflows financed the
current account deficit and contributed to an increase in gross official reserves to $14.3 billion at end-June
2007. Buoyant output growth, low infla�on, and the government's social policies contributed to a
reduc�on in poverty and improvement in many social indicators.
FDI jumped to $5 billion in 2007 and the workers' remi�ances shot up to a new level from less than a
16
billion in 2000 as foreign governments slapped strict restric�ons on hundi and hawala – informal money
transfer business – transac�ons to eliminate money laundering and plug sources of funding for terrorist
organiza�ons. Riding on high growth trajectory, the government ended the IMF Programme prematurely.
But several studies have established that foreign capital inflows – whether in the form of assistance or
grants, loans, or private investment – have played a major role in maintaining macroeconomic stability
and spurring growth rate in Pakistan since 1950s because of very low domes�c savings and investment
rates, as well as small size of exports. These show that inflow and ou�low of a few hundred millions of
dollars un�l late 1990s could boost or pull down the economic growth rate and decrease or increase
poverty and vulnerability. Li�le wonder then that successive governments have looked outward for
assistance, loans and grants as a short-cut for pushing growth at home instead of taking the long road of
encouraging domes�c savings and investments.
Source: Economic Survey of Pakistan (2015-16)
Fig 4: Na�onal Saving (as % of GDP)
17
1. Macroeconomy stability notwithstanding, economic recovery remains fragile: The expected GDP
growth of 5.0 per cent during the current year is much below the combined growth rate of 6.8 per cent
for the south Asian region. India's growth (7.6 per cent) con�nued to lead the pack in South Asia. Thus,
a handsome increase in the growth rate and improvements in the macroeconomic indicators
notwithstanding, the target of pushing growth to 7.0 per cent by the financial year 2017/2018 appears
quite difficult if not impossible to achieve as the recovery remains fragile and the fundamental issues
that Pakistan needs to tackle urgently to escalate growth remain. Some major issues are discussed
below:
2- Growth is driven by domes�c consump�on: With global oil prices s�ll low on so� global demand,
Pakistan's growth in 2016 was driven primarily by strong domes�c demand. Consump�on accounted
for an overwhelming 92 per cent of GDP, and contributed 7.0 percentage points towards GDP growth
(moderated by a nega�ve contribu�on of 2.2 per cent from net exports), supported by sustained
growth in remi�ances, according to the World Bank's Development Update released in November
last year. “Strong aggregate demand and improving business sen�ments were evident in private
sector credit growth of 12 per cent from a year ago. Low infla�on and low interest rates also
contributed to higher credit growth,” the bank said.
Table 4: Annual Posi�on Inflow, Ou�low and Net basis (US$ Million)
Period
Foreign Direct Investment
% Change
Inflow
Outflow
Net
On Net Basis
2001-02
509.5
24.7
484.8
50.3
2002-03
848.8
50.7
798.0
64.6
2003-04
1,024.2
74.8
949.4
19.0
2004-05
1,583.8
59.8
1,524.0
60.5
2005-06 3,716.1 195.1 3,521.0 131.0
2006-07 5,401.9 262.3 5,139.6 46.0
2007-08 5,645.3 235.1 5,410.2 5.3
2008-09
4,479.4
759.5
3,719.9
-31.2
2009-10
3,184.4
1,033.5
2,150.8
-42.2
2010-11
2,269.6
634.8
1,634.8
-24.0
2011-12
2,099.0
1,278.3
820.6
-49.8
2012-13
2,665.3
1,208.9
1,456.5
77.5
2013-14
2,847.4
1,148.8
1,698.6
16.6
2014-15 2,732.0 1,809.1 922.9 -45.7
2015-16 2,761.1 859.9 1,901.2 106.0
Source: State Bank of Pakistan
18
3- Low rates of investment con�nue to constrain growth: The low and stagnant investment rate,
however, con�nues to pose significant challenges. A�er strong growth in 2015 of 13 per cent,
investment grew by only 5.7 per cent in 2016. The ra�o of investment to GDP is 15.6 per cent –
compared with an average rate in South Asia of 34 per cent between 2010 and 2015. Pakistan's much
lower rate of investment is driven by its vola�le security situa�on, energy shortages and poor
business regulatory environment (now ranked 144 of 190 countries). The World Bank's 2017 Doing
Business report found that Pakistan improved four ranks in 2017 – placing it among the top 10 'most
improved' countries – although this was preceded by a fall of 72 ranks between 2008 and 2016.
4- The budget deficit has shrunk but risks to fiscal consolida�on remain: The budget deficit has been
cut to 4.6 per cent of GDP from 8.0 per cent in the last three years as revenue growth has outpaced
expenditure growth. The government plans to bring it further down to 3.8 per cent this fiscal year and
to 3.5 per cent next year, which happens to be the elec�on year. But the target appears quite
op�mis�c given the fiscal slippage normally seen by the government in elec�on year. Fiscal deficit in
the first quarter of the present year has risen by 33 per cent to 1.3 per cent of GDP compared with 1.1
per cent a year ago. Thus, the target will not be achievable without cuts in development expenditure
or increase in taxes as the Federal Board of Revenue (FBR) is struggling to achieve the tax collec�on
target due to lower oil prices, declining exports and payment of tax refunds to the exporters.
Source: Economic Survey of Pakistan (2015-16)
Fig 5: Percentage Contribu�on of TotalConsump�on to DGP growth
19
5- Exports fall: In spite of a decent recovery in economic growth rate, Pakistan's exports con�nue to
decline underlining low export compe��veness. Pakistan's share in global trade also dropped further
in 2016. The country's exports have dropped to $22 billion in three years to the end-June 2016 from
$25.1 billion at end-June 2013. The decline in exports means the country will have to rely more on
foreign capital flows going forward unless the trend is reversed as reflected by a net addi�on of $17
billion to the foreign debt stock since the government came to power.
Source: Economic Survey of Pakistan (2015-16)
Fig 6: Fiscal Deficit (as % of GDP)
20
Table 5: Pakistan’s Export Performance (US$ Thousand)
Code Product label Exported
value in 2012
Exported value in
2013
Exported value in
2014
Exported value in
2015
'TOTAL All products
24,613,676.00
25,120,883.00
24,722,182.00
22,089,018.00
'52 Co�on
5,225,694.00
5,333,784.00
4,731,369.00
4,040,271.00
'63
Other made-up tex�le ar�cles; sets; worn clothing and worn tex�le ar�cles; rags
3,285,353.00
3,685,485.00
3,906,465.00
3,759,721.00
'61 Ar�cles of apparel and clothing accessories, kni�ed or crocheted
2,006,290.00
2,105,321.00
2,402,619.00
2,359,608.00
'62
Ar�cles of apparel and clothing accessories, not kni�ed or crocheted
1,694,386.00
1,854,926.00
1,984,656.00
2,127,462.00
'10 Cereals
2,060,801.00
2,181,045.00
2,211,315.00
1,942,267.00
'42
Ar�cles of leather; saddlery and harness; travel goods, handbags and similar containers; ar�cles ...
673,815.00
743,538.00
742,028.00
687,621.00
'25
Salt; sulphur; earths and stone; plastering materials, lime and cement
714,069.00
722,822.00
694,237.00
507,567.00
'41 Raw hides and skins (other than furskins) and leather
457,395.00
529,698.00
547,508.00
425,085.00
'08 Edible fruit and nuts; peel of citrus fruit or melons
347,796.00
434,229.00
424,832.00
415,332.00
'90
Op�cal, photographic, cinematographic, measuring, checking, precision, medical or surgical ...
319,109.00
348,075.00
364,565.00
369,205.00
'17 Sugars and sugar confec�onery
253,535.00
633,568.00
439,338.00
358,000.00
'11 Products of the milling industry; malt; starches; inulin; wheat gluten
263,190.00
227,190.00
212,144.00
336,018.00
'03 Fish and crustaceans, molluscs and other aqua�c invertebrates
292,205.00
333,130.00
355,625.00
328,733.00
'22 Beverages, spirits and vinegar
172,771.00
364,159.00
352,272.00
310,032.00
'55 Man-made staple fibres
449,180.00
418,173.00
417,658.00
302,343.00
'39 Plas�cs and ar�cles thereof
520,985.00
449,789.00
361,431.00
284,130.00
'27
Mineral fuels, mineral oils and products of their dis�lla�on; bituminous substances; mineral ...
330,676.00
526,781.00
647,584.00
265,131.00
'02 Meat and edible meat offal
209,402.00
212,595.00
215,723.00
263,743.00
21
6- Foreign exchange reserves remain high and balance-of-payment situa�on is stable for now: A major
risk to economic stability emanates from weaknesses of the country's external sector. No doubt that
2016 marked the third straight year in which Pakistan's external account was in surplus. “While the
current account deficit widened over last year, it was comfortably financed by the surplus in the
financial account. A doubling in net FDI, as well as IMF disbursements and the government's external
borrowings, all contributed to the financial account surplus. The country's foreign exchange reserves
increased by $4.4 billion in 2016 to $23.1 billion. Apart from ensuring stability in foreign exchange
market, these reserves provided import coverage of over seven months.” The SBP concedes that the
balance-of-payment stability is debt-based as the country's trade deficit is widening, remi�ances
stagna�ng and FDI drying up. Growth in non-oil imports par�cularly of heavy machinery for power
and construc�on sectors and industrial raw materials (mainly steel and raw co�on) has also offset the
posi�ve impact of low global oil prices and current account deficit is growing wider. Given that these
non-oil imports were essen�al to grow economic ac�vity, they also contained the drop in overall
imports to only 2.3 per cent to above $40 billion in 2016. This small reduc�on in overall imports was
insufficient to outweigh the 8.8 per cent decline in exports, which fell to $22 billion. The current
account deficit widened to $3.3 billion in 2016 from $2.7 billion in 2015. Trade balance on the other
hand grew to $18.4 billion from $17.2 billion as export dropped to $22 billion from $24.1 billion. The
remi�ances remained a key offse�ng factor within the current account, and the country's reliance on
these flows has increased appreciably since 2012 as exports fall and FDI shrinks. Even in 2016, the
modest growth of 6.4 per cent in remi�ances was enough to offset 93.9 per cent of the trade deficit
(both in goods and services). Hence, the need for boos�ng exports through diversifica�on of products
and markets for cu�ng trade gap and reducing reliance on workers' remi�ances cannot be
overstated.
Source: Economic Survey of Pakistan (2015-16)
Fig 7: Current Account Deficit (US $ Million)
22
PART-II
Pakistan's Export Performance
Exports are vital for a developing economy: Exports are a vital component of a country's GDP. They have
a direct impact on economic growth, crea�on of employment and balance of payments. Pakistan has
always been vulnerable to downfalls in its balance of payments which destabilizes its macroeconomic
outlook. The Economist Intelligence Unit has given Pakistan's 'Foreign Trade and Payments Risks' a score
of 75 out of 100 (100 = riskiest). In comparison, India has a score of 50 while Bangladesh has a score of 57.
There are many examples where countries like China, Malaysia, Bangladesh, India, South Korea, Thailand,
Vietnam (and the list goes on and on) have achieved higher level of economic growth and prosperity by
pursuing export-led growth strategy. While other na�ons have formulated target policies to boost and
diversify their exports for rapid economic development, Pakistan has lagged far behind in this area.
The importance of export-led growth policies becomes even more impera�ve for a country like Pakistan,
which has been running high current account deficits for decades and is extremely reliant on foreign
private and official capital inflows to pay for its import bill and create jobs to absorb millions entering the
job market every year. It is for this reason that both the mul�lateral donors and the SBP have for long been
underscoring the need for formula�ng and implemen�ng clear-cut policies for diversifying and increasing
exports. The SBP has par�cularly stressed the impact of falling exports on the country's current account in
its recent reports. “In order to ensure adequate financing for imports of capital goods and raw material,
there is a need to enhance export revenues, which have contracted for the second year in a row.”
Unless Pakistan significantly boosts its exports, it is headed for a major balance of payments crisis as
reducing import bill is near impossible because of highly inelas�c composi�on of imports like fuel, capital
goods, etc. It therefore is impera�ve that it moves to create comfortable surpluses of manufactured
goods and value-added products, which would allow it room to address other major issues facing the
economy.
25
Pakistan's export performance has remained dismal compared with its regional peers: Pakistan has
been able to more than double its exports, which peaked from $11.93 billion in 2003 to $25.2 billion in
2014 before declining to $22 billion in 2016. It is interes�ng to note that the en�re growth in exports over
these years has been posted in the conven�onal products and commodi�es – tex�les, rice, leather and
leather products, sports goods, surgical instruments, sugar and molasses, fish, and so on and so forth. It
means that Pakistan has failed to diversify its exports at all. Nor has it been able to increase the share of
value addi�on to our exis�ng exports.
Similarly, the markets where the country's exports are headed every year remain the same. Thus,
Pakistan's exports con�nue to be constrained by lack of diversifica�on of products and markets, as well as
lower levels of value-addi�on. As a consequence, Pakistan's share in the world exports has declined to 1.5
per cent in 2015 from 1.8 per cent in 2003.
Source: Economic Survey of Pakistan (2015-16)
Source: ITC World Trade Map
Fig 9: Exports as % of GDP
Table 6:
26
Pakistan's lacklustre export performance means that its compe�tors are star�ng to catch up or go past it.
Compared with Pakistan, for example, Bangladesh has massively boosted its exports from $6.4 billion in
2003 to $36 billion in 2015. Like our exports, Bangladesh's exports have a very narrow base – mostly
tex�le garments – and limited markets. Yet, while Pakistan's tex�le exports are stagnant at $12-13 billion
despite it being the 4th largest producer of co�on, Bangladesh has grown its tex�le-based exports to
more than $33 billion over the years and plans to push them to $50 billion by 2020 to overtake China
through massive value-addi�on. It is in spite that it does not grow co�on at all. They have done so by
implemen�ng investment and industrial policies and se�ng defini�ve targets for themselves. Indeed, the
concessional du�es offered by the European Union and the United States for Bangladesh's tex�les and
government subsidies have helped its tex�le makers grow their exports much faster than Pakistan, the
level of value addi�on its industry has achieved is a major contributor to the export growth. India also has
achieved remarkable export growth over the same period, growing its exports from $59.30 billion to a
whopping $264 billion. Also, Indian exports are more diversified and carry higher levels of value addi�on.
Why Pakistan failed to grow its exports: There are many reasons for the recent declining trend in the
export sector. Broadly speaking, the factors responsible for the lackluster performance of the export
sector include: lack of an effec�ve industrial/export policy, liberal import policy and free trade
agreements, high cost of doing business, narrow base of exports and limited market access, etc.
1- Lack of Effec�ve Industrial Policy: Prolonged stagna�on in the manufacturing sector, and a consistent
decline in investment in Greenfield projects, capacity expansion and technology replacement have led
many to conclude that Pakistan could be on the verge of 'premature de-industrializa�on'.
Manufacturing — especially Large Scale Manufacturing (LSM) that cons�tutes almost 80 per cent of
the manufacturing sector output and contributes 11.7 per cent to GDP, which plays a crucial role in the
Source: ITC World Trade Map
Fig 10: Percentage Change in Exports (%)
27
economic growth of a country by helping it absorb most of the urban labour and a�ain higher income
levels, has been in trouble for quite a long �me. The country's decision to abandon its proac�ve
industrial policy around 1990 and start a process of trade and economic liberaliza�on at the behest of
interna�onal financial ins�tu�ons is a major reason for this state of affairs.
2- Impact of trade liberaliza�on and free trade agreements: Pakistan's decision to liberalize its
interna�onal trade regime without encouraging export-oriented manufacturing is another reason for
declining export performance. By abandoning ac�ve industrial policy, Pakistan seems to have lost the
benefits of an economic focus on the development of the manufacturing sector and its lackadaisical
a�empts at trade liberaliza�on were not enough to start the process of export-oriented
manufacturing and economic growth.
In fact, Pakistan is fast turning into a consumer economy. The conclusion of Free Trade Agreements
(FTAs) with its trading partners has not so far helped it a�ract investments in export-oriented
industries, diversify exports and create jobs. Actually, the FTAs have heavily subsidized imports from
countries like China and export jobs. With the influx of cheaper goods from China and elsewhere no
new investment is taking place. Local manufacturers aren't only facing intense compe��on in export
markets, but also losing their domes�c market because they just cannot compete with the rivals.
Table 7: Pakistan’s Trade Balance (US$ Million)
Year of FTA Signing 2015
Trade Balance with
Malaysia
-1,076 (Year 2007) -725
Trade Balance with China -2,408 (Year 2006) -9,084
Trade Balance with Sri
Lanka
95 (Year 2005) 188
Source: ITC World Trade Map
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3- Cost of doing business: The consistent erosion in the country's exports is a major indicator of
decreasing compe��veness because of rising cost of doing business, primarily on account of energy
shortages and high prices, especially in Punjab. While the government has reduced energy shortages
for the industry in the last three years by induc�ng Liquefied natural gas (LNG) into the system of gas
companies, the costs remain way higher than the regional average. The industry in Pakistan, especially
in Punjab where the export-oriented industry is using expensive LNG, is paying over $0.11 per unit of
electricity compared with $0.085 in China, $0.07 in Vietnam and $0.09 in India. Low labour
produc�vity and efficiency and difficul�es in star�ng a business further add to the cost of doing
business. A Pakistan Business Council (PBC) study shows that the cost disparity between Pakistan and
Bangladesh is 1.3 to 2.7 �mes. Li�le wonder then Pakistan is losing its garments markets to
Bangladeshi and Vietnamese companies.
Source: World Bank
Fig. 11
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4- Narrow export base, low value-addi�on and limited markets: Pakistan's exports con�nue to revolve
mostly around a single crop – co�on (as tex�les cons�tute 55 percent of the na�on's total exports), low
value-added merchandise like leather and agriculture commodi�es like rice. Li�le effort has been
made to diversify exports to meet the changing global economy and consumer demand and trends.
Narrow export base means our exporters will be constrained to sell their goods in the same tradi�onal
markets with demand for those products and quality. Thus, Europe, America and, in the recent years,
China remain Pakistan's major markets with chunk of exports des�ned for these des�na�ons. The
increase in product base would help in bring down the product concentra�on index. To capture a large
share in the world trade, Pakistan has to make a strategic shi� in the composi�on of its exports and
encourage value-addi�on for be�er prices and for capturing greater share even in the exis�ng
markets.
Source: World Bank
Fig. 12
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PART-III
Proposals to Enhance Exports
If Pakistan wants to tackle its fragile balance of payments posi�on on a sustainable basis, develop capacity
to absorb exogenous price shocks like sudden increase in essen�al imports as oil, create jobs and reduce
its reliance on foreign debt, it has no op�on but to rapidly increase its exports.
Prime Minister Nawaz Sharif has recently announced an 18-month Rs180 billion “Trade Enhancement
Incen�ves” to arrest the declining exports in five major export-oriented industries, including tex�les and
clothing sector, which have already been granted zero-rated status. The subsidy package is expected to
first plug further drop in exports of these sectors before boos�ng export growth by up to $2 billion.
While the ini�a�ve must be welcome as it provides immediate relief to the exis�ng exporters and
expor�ng sectors, it does not address the deep-rooted issues hampering exports like erosion in export
compe��veness, high cost of energy, low labour produc�vity, diversifica�on of exports and markets, etc.
Even the SBP has repeatedly urged for taking “concrete steps to enhance compe��veness and ease of
doing business; promote investments in Research & Development (R&D) and innova�on, and a culture of
entrepreneurship; ins�tute a vigorous legal system to protect intellectual property rights; and improve
the quality of labour, etc. In addi�on, given the mul�tude of regional and even intercon�nental trade
pacts that are under process or deliberated upon, Pakistan ought to improve its trade compe��veness, as
FTAs signed among other countries could put Pakistan in a disadvantageous posi�on. The structural issues
afflic�ng the export industry also need to be addressed. Pakistani exporters need to keep pace with
changing consumer preferences in their key markets, and adjust their product mix accordingly; the tex�le
sector in par�cular should start focusing on synthe�c fiber-based ones that are in demand in the US.
Moreover, the small and medium enterprise (SME) sector, which has a major share in producing electrical
products like fans, light bulbs and surgical equipment etc., con�nues to largely operate on the fringes; its
share in export financing is minimal.”
Pakistan has a lot of economic poten�al. The country is located at the crossroads of South Asia, Central
Asia, China and the Middle East and is, thus, at the center of a very large regional market with a vast
popula�on, diverse resources, and untapped poten�al for trade. The country's growing working-age
popula�on offers the country with a poten�al demographic dividend but also with the cri�cal challenge
to create jobs. But we need to formulate an effec�ve export-oriented strategy that addresses industry's
compe��veness issues, encourage value-addi�on, and diversify markets and products before this
poten�al can be realized.
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1- A new strategic trade policy framework needs to be formulated... The government has shown
encouraging signs recently to boost exports. These include par�al se�lement of the refunds of
exporters, restora�on of zero-ra�ng tax regime for five major export sectors: tex�les, carpets, leather,
surgical and sports goods, and the Rs180 billion trade enhancement ini�a�ve. While these measures
will support exports in the near to medium term, we require a long-term integrated industrial and
trade (import and export) strategy that encourages investment in manufacturing for producing export
surpluses, encourages value-addi�on, resolves long-standing issues like compe�veness and
produc�vity to boost our exports, and reduces our reliance on foreign loans and aid.
It is �me to formulate a coherent strategic trade policy with a long-term aim of realizing the country's true
export poten�al and create jobs for the millions entering the market every year. The present Strategic
Trade Policy Framework (STPF) 2015/2018 is not a strategy at all. At best it's merely a documented jo�ed
down by the bureaucrats with li�le knowledge and insight about how the global markets func�on, or how
exports can be increased.
While this so-called framework sets a target for boos�ng the country's exports over a three-year �me
framework, it doesn't explain as to how the government is going to achieve it. Li�le wonder that the
exports declined 8.9 per cent in the first year of the STPF and the government had to put together 18-
month Rs180 billion package early this year to arrest further decline.
2- The new export policy should involve input from all stakeholders: A new export strategy should not
just spell out export target set at whim. No policy framework can deliver the desired results without
incorpora�ng in it the input from all the stakeholders in trade: all relevant ministries including
commerce, industry, tex�les, agriculture, planning, labour, finance, etc. all the provincial
governments and their relevant departments; and last but not least the business community
represen�ng different sectors. The involvement of all the stakeholders will allocate clear-cut
responsibili�es for each stakeholder and hold them accountable for their ac�ons or lack of them.
3- Economic, industrial, agriculture and tax policies should be updated to achieve the STPF targets:
The framework must lay out a well-defined long-term roadmap to achieve whatever targets are set by
the stakeholders a�er consulta�on. It means that the country's industrial, agriculture, labour, fiscal
and tax policies are updated and tweaked to align them with the STPF targets. No link should be le�
missing to ensure smooth implementa�on of the policy framework and achieve the desired outcome.
4- Import policy should be dovetailed into export policy: No export strategy can succeed without
dovetailing import policy into it. An export policy looking in one direc�on and an import policy into
another will keep working at cross purposes and pulling each other down. By making its import
policies subservient to its export strategy, for example, Bangladesh has successfully created a vibrant,
34
export-oriented garment sector and millions of jobs although it does not grow co�on. Similarly,
Malaysia, Vietnam and Thailand have two-fi�h of their exports based on imported raw materials. In
contrast, the import content used in exports is less than 10 per cent in case of Pakistan.
This also calls for a review of FTAs and PTAs Pakistan has signed with different countries. The primary
objec�ve of any such bilateral agreement should be to create jobs at home, encourage value-addi�on,
boost industrial output, and enhance export. In Pakistan's case, however, such agreements have proven
detrimental for the domes�c industry and tax revenues and failed to increase exports. It is es�mated that
the free and preferen�al trade agreements signed by Islamabad so far have resulted in subsidizing the
industries of the partner countries to the extent of $30 billion to $40 billion.
Such arrangement with China, for instance, has resulted in an influx of cheap imports at the cost of local
industry's compe��veness and jobs, and caused a major dent into the government tax revenues. On the
other hand Pakistan has not been able to increase its exports to China because Beijing now offers more
concessional access to countries like Thailand than it does to Islamabad.
5- Trade policy framework should stop smuggling and discourage under-invoicing: Preven�on of
smuggling and influx of under invoiced goods into the country should be an important part of the new
strategic trade policy to secure local industry and promote exports. Large-scale smuggling via
Afghanistan and rampant under-invoicing in case of imports from China and Dubai has injured the
domes�c industry and undermined its ability to produce for export markets. The business community
has long been raising its concerns on the threats posed by the menace of smuggling and under-
invoicing. The menace isn't hur�ng the industry alone it is also causing enormous tax revenue loss to
the government.
6- Trade policy framework should enhance compe��veness of the domes�c industry: The declining
exports clearly show that Pakistan is becoming more and more uncompe��ve in the world markets
because of a number of factors: high cost of energy, uncertain supply of power and gas, low labour
produc�vity, lack of technology up-grada�on, security condi�ons, absence of R&D facili�es, etc. The
trade policy needs to address these issues effec�vely and urgently in order to push exports.
7- Development of export clusters for technology-intensive products: Cluster development can be of
great help in broadening the export base. Most firms in high and medium technology sectors are
rela�vely small. Due to their limited resources and high cost of produc�on, these enterprises find it
difficult to exploit market opportuni�es. The government should develop common export cluster
facili�es for firms producing technology-intensive products as cluster development enables the SMEs
in the medium/high technology sectors to complement each other's resources and exper�se.
35
8- Focus on technology exports: As the role of technology is increasing in the world trade, Pakistan will
have to make concerted efforts to boost technologically based industrial produc�on through
induc�on of medium/hi-tech industries in export categories. There is especially a need to focus on
medium technology products like chemical and pharmaceu�cal products and engineering goods,
which have shown nega�ve export growth of 13 percent and 20.7 percent, respec�vely, in 2015/2016
compared with the previous year.
9- Increase access to trade finance: According to the Global Enabling Trade Report 2014, Pakistan ranks
88 in the availability of trade finance. To make sufficient funds readily available as financial
assistance/credit for exporters, especially the smaller ones, it will be a good idea to establish a
separate bank –Exim Bank – for this purpose. The bank should provide export finances/loans/credit
on so� terms along with other services to exporters for rapid growth of exports. The domes�c credit
to the private sector is around 15 percent of the GDP in Pakistan as compared to around 50 percent in
India and over 100 per cent in the developed countries like Singapore, New Zealand and China.
10- Encourage value-addi�on: Pakistan's exports are constrained not only by lack of diversifica�on but
also low value addi�on. Pakistan's tex�le and clothing exports, for example, which form above 55 per
cent of its total exports, mainly comprise yarn and grey fabric and low end garments. This calls for
need to link export incen�ves with the value addi�on, discouraging lower value addi�on and
rewarding higher value addi�on. By expor�ng commodi�es and semi-finished items, we are actually
crea�ng compe��on for our exports from countries such as Bangladesh and Vietnam.
11- Diversify markets: Pakistan has so far done li�le to enter and increase its presence in new markets.
There is a dire need to diversity the exports in terms of markets as about 60 percent of Pakistan's
exports go to 10 countries: the USA, China, UAE, Afghanistan, the UK, Germany, France, Bangladesh,
Italy and Spain. The US has largest share of 17 per cent followed by European countries 22 per cent in
total exports of Pakistan. There is an ample poten�al of increasing exports to the other world markets,
where Pakistan is an under achiever – South America, Africa, Central Asian Republics (CARs) and
Russia where the combined share of Pakistan's exports is less than 10 per cent of its total exports.
Apart from looking for new markets, Pakistan's exports have enormous poten�al and space to increase
their penetra�on into the exis�ng markets. Pakistan's exports to the EU, for example, represent almost 37
per cent of the country's total exports but form just 0.14 per cent of the EU's world imports of $5.2 trillion.
Compared with Pakistan, which increased its exports to the EU from $4.6 billion in 2006 to $7.3 billion,
Bangladesh has improved its exports from $7.6 billion to $19.84 billion or 0.38 per cent of the block's
world exports in the same period. The grant of GSP+ status allowing Pakistan's 70 per cent exports to
enter the EU at preferen�al rates and 20 per cent at zero tariffs offers a big opportunity to increase our
penetra�on in its market. Such preferen�al market access needs to be nego�ated with the US as well.
36
Pakistan also needs to tap the trade poten�al of the south Asian region with a view to diversifying its
export markets. At present, Pakistan remains least integrated country in the region. While poli�cal
disputes are holding Islamabad from boos�ng trade with India, it could easily enhance its trade �es with
the other regional countries just as India has done over the last few years.
12- Diversify exports: The new export strategy must focus on the diversifica�on of products and
des�na�ons, and include the export of services. Tex�les, the mainstay of Pakistan's exports,
represent just 6 percent of the world trade, which shows the need for encouraging other industries,
especially halal meat and food industry and engineering goods manufacturing industry, to enter the
export markets. The strategy should be based on incen�ves to encourage product diversifica�on and
reduce dependence on tradi�onal exports like co�on, tex�les and clothing, leather and rice that
contribute more than 60 percent to the na�on's total exports. Increase in product base would also
help in bringing down the product concentra�on index. To capture a large share in the world trade,
Pakistan has to make a strategic shi� in the composi�on of its exports which entails promo�ng
exports of medium/high technology products whose share in the world trade is increasing and
reducing the share of exports with low technology content. There is also a great scope of increasing
the exports of services sector.
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Sectors with Export Poten�al
Halal Food: Halal food is one of the fastest growing markets in the world with a share of more than 15
percent in the world trade. The size of the market is es�mated to be around $300 billion with Pakistan
having a negligible share in the world trade despite being one of the largest Muslim countries and
enormous poten�al to produce and export halal food, including meat and poultry products. In fact, the
halal food market is dominated by non-Muslim countries like China, Brazil, etc.
If encouraged, Pakistani companies dealing in poultry and poultry products alone can boost their exports
to $8-10 billion in a ma�er of five years as demand for halal poultry and poultry products is growing in the
Middle East as well as in Europe and America as their Muslim popula�ons increase.
In order to encourage poultry exports, the government should help the industry bring down the cost of its
locally produced poultry and its products to allow it compete in the interna�onal markets.
At present, the poultry sector pays huge import du�es and taxes on various inputs, components, etc.
required for poultry produc�on. For example, import duty on grandparent stock is 17 percent, on
vaccines/medicines 18 percent, on poultry feed ingredients up to 22 percent, and chicken food
ingredients up to 62 percent. These taxes are passed on to exportable poultry products whether these are
imported directly by producers and/or by the third party (vendors), significantly raising their costs and
making them more expensive than the rivals in the foreign markets. In addi�on, the producers pay 17
percent sales tax on their electricity/energy bills.
All these taxes - including sales tax - imposed on the import of different inputs at different stages and paid
by various producers and vendors are ul�mately passed on to the exporters.
As producers are unable to claim these taxes these costs add to inputs as duty drawback. Therefore, it is
proposed that the government should allow duty drawback on exportable products like chicken hatching
eggs (for broiler and parent stock), chicken table eggs, poultry/ca�le feed, chicken meat and prepared
chicken finished products (fully and semi cooked).
In addi�on to duty drawback, the government must also consider allowing freight subsidy on export of
halal poultry meat and its products like other poultry expor�ng na�ons. It is proposed that 50 percent
freight subsidy on the air and sea freight cost will go a long way in boos�ng our exports.
Engineering Goods: The share of Pakistan's engineering industry in overall global exports has remained
stagnant at around 4 percent over the past 10 years, though engineering goods cons�tute more than 60
38
percent of the world trade. But for nominal growth, Pakistan's engineering export proceeds are abysmally
low.
The demand for domes�c engineering goods accounted for 37 percent of the total import bill in 2015-16.
The same year, earnings from export proceeds of engineering goods declined by 15pc, from $1.05 billion
to $899 million.
Currently, the government's focus is on promo�ng tradi�onal export sectors. With a focus on
moderniza�on and technology up grada�on, export poten�al of engineering products stands at $10
billion by 2026-27
The domes�c engineering industry currently caters to 25-30 percent of the local demand, while the rest of
the demand is being met through imports. This is because of the fact that the engineering industry mostly
operates in the unorganized sector. Small workshops manufacture small items using conven�onal
methods and machines.
To produce import subs�tutes and create export surpluses, successive governments had given tax
incen�ves on import of plant, machinery, equipment and inputs for engineering goods manufacturing
through SROs over the last 10 years. In the absence of technology up-grada�on and plant moderniza�on,
the engineering industry is generally characterized by low produc�vity, high cost of output, small volumes
and non-compe��veness.
The industry produces limited export surpluses of be�er quality products. The top 15 products cons�tute
more than 98 percent of the total engineering exports. The major share comes from surgical instruments
and apparatus, followed by ar�cles of iron and steel, machinery components, tool, implements, cutlery,
copper, etc. Exports are also limited to few markets like Afghanistan, Bangladesh, Egypt, Syria, South
America, Africa and the US. The Government can take several steps like declaring small scale manufacturing as export houses,
conduc�ng market surveys and collec�ng informa�on, alloca�on of maximum amount out of LTFF
investment for exporters, engineering industry venture capital fund management companies, risk and
insurance coverage, export refinance scheme of heavy equipment exports, waiver of federal excise duty
on technology acquisi�on, common facility centers, tes�ng laboratories and standard cer�fica�ons. It is
also recommended that business support centers be established, energy efficiency audits and extensive
training and development of human resource take place.
Pharmaceu�cal Industry: The pharmaceu�cal Industry has tremendous export poten�al but the industry
has not been able to realize that poten�al. The pharmaceu�cal exports of Pakistan are around US$ 200
million. The main hurdle in the enhancement of pharmaceu�cal exports to developed countries is the
cer�fica�ons i.e. US Food and Drug Administra�on (USFDA), UK's Medicines and Healthcare Products
Regulatory Agency (MHRA). It is worth men�oning that around 500 companies in India are
USFDA/MHRA/WHO approved. These cer�fica�ons are very expensive but if the Government of Pakistan
39
hires consultants to help large pharmaceu�cal Industries to get these cer�fica�ons, the Industry can earn
considerable foreign exchange.
India is one of the largest exporters of generic medicine and has been the supplier of 20% of global export
volume. The pharmaceu�cal exports of India are around US$ 11.2 billion and are expected to touch US$
$100 billion by 2025. The Pharmaceu�cal Export Promo�on Council (PHARMEXCIL) was established in
2004 by the Ministry of Commerce and Industry, Government of India, to promote pharmaceu�cal
exports. The Indian pharmaceu�cal industry is expected to touch US$ 55 billion by 2020.
Furniture industry: Pakistan's furniture industry has a negligible presence in the $250 billion world
furniture trade because of supply chain obstacles: obsolete technology, unskilled workers, unavailability
of cheaper raw materials, shortage of furniture designers, vanishing tradi�onal Shisham (Indian
Rosewood) resource, etc. Pakistan's furniture exports remain very small in spite of demand for its carved
Chinio� furniture by Pakistanis living in the West and the Middle East. In the modern furniture segment
Pakistan stands nowhere in the world market.
But now Pakistan is losing its advantage even in the tradi�onal carved solid wood furniture segment
owing to unavailability of Shisham and disappearing skills and lack of technology. Thus, the country's
furniture exports have declined from $18 million in 2007 to $6 million during 2016. Compared with its
rivals, Pakistan's furniture industry remains an essen�ally fragmented, tradi�onal co�age opera�on with
small workshops spread in Lahore, Karachi, Gujrat, Faisalabad, and Peshawar.
Major problems faced by the furniture industry include unsustainable wood resource handling that has
resulted in its shortage and higher prices, lack of technology for wood seasoning, sta�c designs, lack of
produc�on innova�ons, unskilled workforce, substandard finishing and packaging, etc.
In the world market Pakistan competes with countries like China, India, Vietnam and Malaysia with
facili�es to supply huge orders. China and Vietnam in par�cular are concentra�ng their industries into
larger bases and reaping the benefits of mass produc�on to the extent possible. If Pakistan wants to
move from the small co�age industry status into SME networking culture, it will be have to adopt
new technology, update skills of workers and improve designing. The best way for Pakistan to enter the
world market is to start manufacturing modern furniture using new raw materials used by its compe�tors.
According to Furniture makers, the furniture export could reach half a billion dollars in few years if the
government supports them in improving skilled labour, ini�ate courses in furniture designing, provide
manufacturers access to subsidized credit for acquiring new technologies and raw materials including
solid wood, etc.
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